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UnderGround Forums >> UFC 154 prelims break ratings record in Canada...


11/23/12 12:05 PM
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MMALOGIC
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Member Since: 8/17/08
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most watched UFC prelim on sportsnet... From Press Release:

The Ultimate Fighting Championship (UFC) is pleased that Canadian viewers shared in the excitement this past weekend around the highly anticipated return of UFC welterweight champion Georges St-Pierre for UFC 154: ST-PIERRE vs. CONDIT. Preliminary card action available on Sportsnet and TVA Sports in English and French Canada, respectively, posted impressive numbers with a cumulative reach of more than 1.5 million viewers tuning in to watch all or part of the broadcast.

In English Canada, the UFC 154 preliminary card was the most-watched UFC prelim ever on Sportsnet, attracting an average audience of 319,000 (2+). In French Canada, TVA Sports had an average audience of 177,000 (2+). Overall, the UFC 154 prelims was the number one sports show of the evening in both English and French Canada on November 17 with an average of 496,000 Canadians watching the entire two-hour preliminary broadcast on Sportsnet and TVA Sports.

*Source: BBM Canada (preliminary data); all audiences are 2+

500k viewer average is very good for a prelim.  In comparison the Blue Jays average around 500k viewers for the season.

in "american dollars"  this would be equivalent to 3.5 million viewers on FX.

the UFC is underperforming in the USA big time.  Becuase it isnt generally accepted with the current 45 and over crowd in the states and the move to fox has been disasterous in 2012.   Demographically speaking, they should be pulling 1.75m viewers on FX (which is around what they were doing on spike).  Then, as the current over 45's are dying and being replaced eventually the numbers will be in line with canada.

But you have to get back the #"s they were pulling on spike.  Hopefully with tuf moving to a better night, Fight nights on FX moving back to the saturday 9pm time slot the eyeballs should come back.


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