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11/25/12 11:20 PM
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Underground Blog
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MixedMartialArts.com
 

The UFC made their debut with FOX on November 12, 2011 with a one-fight teaser. That fight saw Junior dos Santos dethrone heavyweight champion Cain Velasquez via 64-second knockout. The quick knockout was seen by 5.7 million viewers.

Since then, the ratings on the subsequent FOX cards have seen declining numbers, with the low coming for UFC on FOX 3 and UFC on FOX 4, which pulled in 2.4 million viewers each.

People that care about such things pointed to the declining numbers and went into full “the sky is falling mode,” a ridiculous leap considering the deal with the UFC and FOX is still in its infancy.

One person that has not panicked is UFC president Dana White, and if one is to believe the words he offered to the media following UFC 154, neither have the folks at FOX:

“You guys are always so focused on the ratings and all this s**t, we’re in a long-term deal with FOX, we’re not going anywhere and we might even be in a longer term deal with FOX.”

Asked to elaborate on that comment, a smiling White simply replied “see what happens.”

read entire article...


11/25/12 11:23 PM
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SupesUp
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Fox buys ufc? Phone Post
11/25/12 11:24 PM
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RKing85
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Dana White saying hyperbolic stuff?

Never......
11/25/12 11:45 PM
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JediJitsu
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nick diaz nut hugger - I'm sorry, how is this news? Phone Post
. Phone Post
11/25/12 11:55 PM
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OnlyTheStrongSurvive
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nick diaz nut hugger - I'm sorry, how is this news? Phone Post
This. Like it's a news story to say some news may come up someday Phone Post
11/26/12 1:23 AM
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Radio Raheem
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OnlyTheStrongSurvive -
nick diaz nut hugger - I'm sorry, how is this news? Phone Post
This. Like it's a news story to say some news may come up someday Phone Post
lol Phone Post
11/26/12 1:38 AM
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2JupitersTooMany
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A Las Vegas man reportedly may reportedly report portions of a reported report, Fox News is reporting. Phone Post
11/26/12 1:59 AM
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TheComedian
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Didn't someone recently post how the Fertitta's lost half their personal wealth in the past year (the dropped off the Forbes 400 list) yet the Casinos didn't decline year to year meaning that it was a devaluation of Zuffa that accounted for that loss?

That's kinda worrisome...
11/26/12 2:03 AM
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OnlyTheStrongSurvive
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TheComedian - Didn't someone recently post how the Fertitta's lost half their personal wealth in the past year (the dropped off the Forbes 400 list) yet the Casinos didn't decline year to year meaning that it was a devaluation of Zuffa that accounted for that loss?

That's kinda worrisome...
I think he may have been full of crap but I don't remember Phone Post
11/26/12 2:08 AM
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TheComedian
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OnlyTheStrongSurvive - 
TheComedian - Didn't someone recently post how the Fertitta's lost half their personal wealth in the past year (the dropped off the Forbes 400 list) yet the Casinos didn't decline year to year meaning that it was a devaluation of Zuffa that accounted for that loss?

That's kinda worrisome...
I think he may have been full of crap but I don't remember Phone Post

No. The numbers made sense. Forbes said they last half their fortune and the casinos did not decline y/y. No other conclusion really.
11/26/12 2:23 AM
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Matt Phillips
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TheComedian - 
OnlyTheStrongSurvive - 
TheComedian - Didn't someone recently post how the Fertitta's lost half their personal wealth in the past year (the dropped off the Forbes 400 list) yet the Casinos didn't decline year to year meaning that it was a devaluation of Zuffa that accounted for that loss?

That's kinda worrisome...
I think he may have been full of crap but I don't remember Phone Post

No. The numbers made sense. Forbes said they last half their fortune and the casinos did not decline y/y. No other conclusion really.

11/26/12 2:23 AM
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Clarence Parents
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OnlyTheStrongSurvive - 
nick diaz nut hugger - I'm sorry, how is this news? Phone Post
This. Like it's a news story to say some news may come up someday Phone Post

It's been a slow week...
11/26/12 9:23 AM
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MattyECB
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(not for TS, but won't let me quote)

Dude, before broken telephoning this shit you could just google forbes UFC...

It was UFC that lost 38% of its value. Fertittas' aren't going bankrupt. The TS who started that forum just extrapolated that and estimated how much loss that would be off the earlier valuation of UFC, which I thought was only based off of that UAE backer's payment and seemed a tad inflated
11/26/12 9:24 AM
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MattyECB
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But ya, UFCs taken a hit
11/26/12 10:51 AM
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MMALOGIC
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Edited: 11/26/12 10:58 AM
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SupesUp -  Fox buys ufc? Phone Post

 

It's either that or they are putting together a more robust deal.  Fox is working on signing a 25 year deal with the dodgers so a deal longer than 7 years could definately happen.  With Fox launching fs1 (their own national sports channel), tuf moving to a better night, fight nights moving back to saturdays on fx, it sounds like Fox is going all in on the UFC.

Im sure the UFC will want an average of 200m to 300m a year though.  The risk however will be the value of the dollar.  if the value of the dollar drops faster than the average which most expect it could be a money loser for Zuffa.

 

11/26/12 5:58 PM
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MagSlim
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MMALOGIC -
SupesUp -  Fox buys ufc? Phone Post

 

It's either that or they are putting together a more robust deal.  Fox is working on signing a 25 year deal with the dodgers so a deal longer than 7 years could definately happen.  With Fox launching fs1 (their own national sports channel), tuf moving to a better night, fight nights moving back to saturdays on fx, it sounds like Fox is going all in on the UFC.

Im sure the UFC will want an average of 200m to 300m a year though.  The risk however will be the value of the dollar.  if the value of the dollar drops faster than the average which most expect it could be a money loser for Zuffa.

 

Any more info on FS1? Couldn't find anything in a search. Phone Post
11/26/12 6:43 PM
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MMALOGIC
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Edited: 11/26/12 6:56 PM
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MagSlim - 
MMALOGIC -
SupesUp -  Fox buys ufc? Phone Post

 

It's either that or they are putting together a more robust deal.  Fox is working on signing a 25 year deal with the dodgers so a deal longer than 7 years could definately happen.  With Fox launching fs1 (their own national sports channel), tuf moving to a better night, fight nights moving back to saturdays on fx, it sounds like Fox is going all in on the UFC.

Im sure the UFC will want an average of 200m to 300m a year though.  The risk however will be the value of the dollar.  if the value of the dollar drops faster than the average which most expect it could be a money loser for Zuffa.

 

Any more info on FS1? Couldn't find anything in a search. Phone Post

 

http://www.sportsbusinessdaily.com/Journal/Issues/2012/11/26/Media/FoxSports1.aspx

 

from the authors twitter:  "There will be lots of UFC on fs1".

and based on the article they are also planning a ufc event on the network during a mega launch week.

I believe FS1 is what saved the UFC/Fox deal becuase it has been a disaster.  With Fox losing out on some bids for sports programming and now launching fs1 they need the UFC to succeed big time.  And that's why we are now seeing Fox go all in.

alot of the UFC programming will move from fuel to FS1 (which is available in 80 million homes).  The prelims, ppv replays, etc.. will move to fs1.

2013 and 2014 will be huge for the UFC.  the only real challenge they have now are injuries.

 

11/26/12 10:26 PM
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TheComedian
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MMALOGIC - 
MagSlim - 
MMALOGIC -
SupesUp -  Fox buys ufc? Phone Post

 

It's either that or they are putting together a more robust deal.  Fox is working on signing a 25 year deal with the dodgers so a deal longer than 7 years could definately happen.  With Fox launching fs1 (their own national sports channel), tuf moving to a better night, fight nights moving back to saturdays on fx, it sounds like Fox is going all in on the UFC.

Im sure the UFC will want an average of 200m to 300m a year though.  The risk however will be the value of the dollar.  if the value of the dollar drops faster than the average which most expect it could be a money loser for Zuffa.

 

Any more info on FS1? Couldn't find anything in a search. Phone Post

 

http://www.sportsbusinessdaily.com/Journal/Issues/2012/11/26/Media/FoxSports1.aspx

 

from the authors twitter:  "There will be lots of UFC on fs1".

and based on the article they are also planning a ufc event on the network during a mega launch week.

I believe FS1 is what saved the UFC/Fox deal becuase it has been a disaster.  With Fox losing out on some bids for sports programming and now launching fs1 they need the UFC to succeed big time.  And that's why we are now seeing Fox go all in.

alot of the UFC programming will move from fuel to FS1 (which is available in 80 million homes).  The prelims, ppv replays, etc.. will move to fs1.

2013 and 2014 will be huge for the UFC.  the only real challenge they have now are injuries.

 


It's their product that has driven away viewers. The first two FOX shows where complete DUDS and it drove everyone away and left a bad taste in a lot of potential fans' mouths. Those people are not coming back no matter what station they are or how hard the push from FOX is.

Also, TUF is so bad now that it will only decline.

The UFC will not grow unless they have another Brock Lesnar type event...
11/26/12 10:37 PM
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kinson
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According to everyone the UFC is fucked. Guess we will have to settle for only Strike Force. Phone Post
11/26/12 10:39 PM
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Fedors Jim Jams
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2JupitersTooMany -  A Las Vegas man reportedly may reportedly report portions of a reported report, Fox News is reporting. Phone Post

source?
11/26/12 11:27 PM
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fightsfan
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UFC IS GETTING PRIMETIME EXPOSURE ON NFL SPORTS PROGRAMMING

Have seen some very strategic UFC commercial mentions during Sunday and other broadcasts. they are building brand momentum.
11/27/12 9:14 AM
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Lobo8
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nick diaz nut hugger -  So did anyone ever see what happened? Phone Post

Business as usual.

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