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UnderGround Forums >> Each UFC card should only Feature 1 Weight Class


12/13/12 4:58 AM
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MMALOGIC
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Edited: 12/13/12 5:15 AM
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^ the main problem i see is logistical... in terms of flexibility in tailoring a card for a certain market, building local talent, etc....  I dont see any sponsoship problems - not that it means there arent any... i just dont see it being a factor which I could be wrong.  

From a promotional stand point again building local talent, etc... would be more difficult. 

but, all of this can be mitigated if you are a divisionally centric product instead of a fighter centric product.

this structure i believe transcends and translates accross all cultures and languages where you wouldnt need to create customized cards for certain locations.

if you focus on the top 20% of the markets that produce 80% of the revenue you bypass all of this. if you're country/market cant produce a guy who can hang with the top 20 in a certain weight class then it's not a market or country worth focusing on at the moment.  and you also have tuf you can customize for it and to develop markets.

it's not worth focusing on the 80% that only produce 20% of the revenue.  what markets are the top 20%? msg/new york, las vegas, montreal, toronto, frankfurt, rio, etc... figure out where to hit once a year, where to hit more then once a year and what locations to rotate in bi yearly and you got 27 locations that are gonna produce 80% of the global revenue.   sometimes less is more... id rather have 27 mega events for which venues and markets all over the world are bidding on then trying to penetrate 100%.  

Id rather cut the 80% that only produces 20% of the potential revenue and focus more on the top 20% that produces 80% of the potential revenue.

because of injuries and other reasons why athletes wont be able to fight 3 times a year you're gonna need around 40 guys per weight class under contract.   that's more than enough roster space for a global product.

If you want to create customized fight nights for different markets you can do that to... but that's a different product. the main UFC product in my propsosition is roughly 27 divisionally centric (1 weight class per) event series.  

if you dont wanna do 3 events per division, you can do 2 which would be roughly 18 mega events per year and then have a fight night series that's mixed and matched in the current structure.

I personally would prefer 3 a year...  the giants dont schedule games based on eli manning or even sell tickets based on whether eli manning will be in a game down the road.  also having 3 impressions on the marketplace per year is better. 

but this is all theory... You can start with just one weight class (170 or 155 as they are the deepest)... see how it works... if it's successful which I believe it will be you then perfect the system and roll it out with the next division, and then the next until completed.

12/13/12 5:25 AM
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MMALOGIC
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there's another major advantage to this... nobody will ever be able to compete.  the UFC is the only one who can do this. Once the market is hooked on this and it becomes the reality of the sport nobody will be able to just sign GSP away and start a promotion.

it would be like the CBA signing micheal jordan and thinking it can compete with the NBA.

it's difficult in MMA now as it is but the barrier would be even greater if this is implemented and found to be more successful than the current structure.

watching cards with fights sporadically made from all sorts of weight classes will not make any sense.

12/13/12 5:28 AM
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JBASS
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With as many fighters that compete for the UFC (something like 400?), this could very well bottle neck divisions simply due to the length of time between PPVs for each weight class. Not every fighter in each weight class will fight at each event and when you factor in injuries, this model could possibly put fighters on a potential 1 fight per 1-2 year rotation.

I do like the idea, just don't think it would work under the current UFC structure. Although the HW card was a good one, there were other weight classes on the undercard.
12/13/12 5:47 AM
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Smellde Gluve
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If the average person decides to give the UFC a shot and happens to land on a little-guy ufc card they might lose his interest.

I don't want this. I like the variety on the cards.
12/13/12 5:54 AM
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TenOfSwords
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They could get cute and have UFC 170 be all welterweights, and then UFC 185 be all middleweights.

And have I got a matchup in mind for UFC 185 in that case!

12/13/12 7:26 AM
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MoneyMO
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This idea is actually pretty good, and I'm a bit surprised the UFC hasn't tried it following the success of UFC 146 featuring an all Heavyweight main card.

Implementing this type of matchmaking would make fights seem less random and more organized. The UFC could almost set a yearly schedule with such a process. Obviously, there would be some problems, injuries of course, but there's always something going wrong in sports anyway.

This would also prevent high-quality bouts featuring ranked contenders from being relegated to prelim status, while less prestigious fights featuring non-factors in a different division get TV time; i.e. top flyweights Chris Cariaso vs. John Moraga being on Facebook at UFC 155 while Leonard Garcia vs. Cody McKenzie is on FX.
12/13/12 7:37 AM
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Lahzerous
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I like this idea.

12/13/12 8:01 AM
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I'mDownWithBrown
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At first I thought it was ridiculous, but the more I think about it, and read others opinions, I think it'd be cool.

Every system has issues--look at the current one-- but it'd be fun to see everything sorted out and organized and give others more opportunities to shine.

It's a nice blend of Bellator's initial plan of "sport" and UFC's entertainment policy.

SUPER FIGHTS could still happen with built up champions.
12/13/12 8:15 AM
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hybridfc
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I think this is a great idea and you present a well reasoned argument. The cards in other countries could be tricky though. What about the guys outside the top 20? Phone Post
12/13/12 8:22 AM
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Ministry of Truth
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If this were the case, say goodbye to women in the UFC.
12/13/12 9:41 AM
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Son of Neckbone
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I've always liked the idea of stacking a card with a single weight class, and it would at the very least provide clarity in the division for contenders being able to see the fights elbow to elbow and dilute injury problems by making it easier to shift fights around.

I don't think the idea will ever be fully embraced if it as rigid as making every single fight on the main and prelims be a single division, but the all HW main card worked out awesome, and there is no reason why it couldn't be implemented piecemeal for any cloudy divisions where there is no clearcut #1 contender.

For example, the MW division has a muddy list of arguable contenders (Bisping, Boestch, Belcher, Weidman), and pairing these guys up in a "most impressive win gets the title shot" scenario as the co-mains. This would prompt them to have more fun, aggressive fights vs the "just win baby" point fighting when fighters get apprehensive and take the safest route to a win because they are worried about losing their spot.

Then you could fill in the remaining spots on the main as needed with Paul Harris, Vitor, Stann, Lombard, etc or other filler fights from different divisions for the prelims.
12/13/12 9:50 AM
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psujunglist
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Wow, one of the better ideas I've heard in a while. Whether it would happen or not...

Will VTFU later. Phone Post
12/13/12 9:58 AM
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greg39tigers
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sounds good but...
say your co main headliner gets hurt and there is no one else in the top 30 for your other co main event fighter to fight. he has to wait until another card for his weight class comes up, he doesnt just get a fight on the next couple of cards like now. wont work like that
12/13/12 10:14 AM
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SupesUp
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If you get hurt you have to wait a whole cycle to fight again? Phone Post
12/13/12 10:37 AM
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Libero21
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It sounds good until the non hardcore fans have to watch 10 flyweights or women's fights when they already complain if a smaller guy is a co main event, I personally love the idea but most random fans who "trane" will bitch and Dana doesn't want that Phone Post
12/13/12 10:39 AM
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UGCTT_ Lay'n'PrayNINJA
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I don't like the idea personally.

12/13/12 12:05 PM
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CLINTK9
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Troll Hunter10 -  I like this idea but I think doing 2 or 3 weight classes a ppv is more realistic. Casual fans will not want all little men cards, even for free. This will curb the growth of those divisions because they will be seen by even less eyes if left on their own cards Phone Post

putting those smaller guy fights on regular ppv cards does the same thing. the casuals dont really like them. usually the people i watch with make food, or order food, eat during the little guy decisions.

a whole card of them gives those little guys a chance to showcase, noot just a fight or two that no one knows or cares about. it could possible get me to like thm if I watched a whole card of them and maybe got to know them a bit more.

12/13/12 12:06 PM
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CLINTK9
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MMALOGIC - 

Eventually, each UFC card should only feature one weight class.  An undergournd member (i believe client 9) mentioned this idea and I thought it was brilliant.

Everyone from the hardcore fan down to the casual fan will be able to visually see where every fighter stands in each weight class, and how relevant every fight is to the title picture... this also mitigates the injury problem because you'll have a batalion of guys in the same weight class who are prepared and who you can move around.

It would be like a round robin ladder system... a never ending tournament if you will... 

Let's take a fight like Eric Silva vs Jotn Fitch..  to a casual fan this is just a fight.  However, hardcores understand the relevance this fight has in the division and thus the importance.  place that fight on a card with all the other top welterweights and casuals will easily understand and see the relavance of this fight.

the divisions will also become the product... not just the fighters.  and the casuals will be able to follow along no matter when they begin following the sport.

You schedule 3 events a year per weight class.  if you have 9 divisions (115lb to HW) that means 27 events a year.  if someone cant make an event the next guy in line takes their spot and they'll have to wait for the next event in 4 months (including the champion, in which case interim titles will be awarded).

main cards should be 3 hours with 5 fights... (which consists of the top 10 guys who are presently active in that weight class) prelims should be 3 hours with 6 fights (guys who want to break into the top 10)

as guys fall out of the top 10 they get moved to the prelims and as guys get  into the top 10 they get moved to the main card.

let's look at what the next WW card could look like in this strutcure:

Main card:

GSP vs Hendricks (title fight)

Diaz vs Nate Marquart (title eliminator)

Rory vs Condit (winner to potentially be in next title eliminator)

Jon Fitch vs Damian Maia (winner to potentially be in next title eliminator)

Ellenberger vs Josh Koscheck (winner to get back into the mix)

Prelims:

Siyar vs Dong Hyun Kim

Hardy vs Matt Brown

Pierce vs Seth Baszinski

Mike Pyle vs James Head

Eric Silva vs Jay Heiron

Thiago Alves vs Che Mills

and then 4 months later the next welterweight event with mostly the same guys shuffled around, some new guys shuffled in and some guys shuffled out based on who won, who lost, how, and new comers.... who can still fight and who's out with an injury, etc...

People think in chunks.... they could follow 20 weight divisions if you chunk and present the participants together consistently. you mention the welterweight division their mind will automatically picture the top 10 guys up to the top 20 guys, the same for the HW division and every other division because they are chunked together.  if they can remember GSP they can remember every other guy who is consistently on the same cards as he is.

This would revolutionize fight sports.

This would mean around 27 events a year.... but these would be mega events.  there are logistical challenges like which cards are ppv and which cards are free on fx or fox, or fuel...  which cards are domestic and which cards are held overseas... and how do you effectively grow globally with this structure?  .

for one, i believe this structure translates across all cultures, languages and customs so you wouldnt need to be so dependednt on customizing local events to build a tv audience.

secondly tuf is already being customized to the local market and you can revamp tuf to be a 4 man tournament aired on a one hour episode every week customized to the local market.  the winner gets a ufc contract and enters the prelims for these mega events.

As far as the TV distribution... for now you keep the 170 and above main cards on ppv and the lighter weights on fx, fuel and fox. I believe with this structure you can eventually do away with ppv... the UFC would be a mega sport... I believe the divisional centric fight cards would be so popular the licensing fee's and/or a subscription model would more than replace the ppv model.

Imagine if every viewer had the same divisional understanding as a hardcore fan?  they'd view the sport differently, they'd view each fight with more interest and they'd understand the sport more like you and i do.   

This would revolutionize fight sports.


LOL, your welcome guy!

I REALLY WANT THIS To happen, and hav been running it across my casual fans, they LOVE the idea!
12/13/12 12:11 PM
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Card
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Would def' help with the injuries.

12/13/12 12:12 PM
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CLINTK9
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MMALOGIC - 

stars only last a few years... so you have to constantly be creating new stars.  Conversely, Divisions/ are immortal.

This is why the giants are still in business and sell stadiums.  people follow the Giants not eli manning.... why they follow the knicks, not patrcik ewing. etc...

divisions need to also become the product.  when you develop cards with more than one division you confuse the marketplace because they dont really understand why this or that fight matters... the context and relevance of the undercard fights are lost.  so it's just watching fights for the sake of watching fights.

if people wanted to watch football for just the sake of watching football they'd just go down to the local highschool field.  same with basketball.  there needs to be context and relavence.

The only context and relevance in the UFC are title fights, #1 contender fights and fights that are manufactured grudge matches.  everything else is just filler.... at best "oh i know that guy, i like his fights" or "i like that guy", "i dont like that guy".
... 

mostly it's just watching a fight to watch a fight and more often than not it's watching a fight waiting for the main event.


Great Post and some great insight!

"The only context and relevance in the UFC are title fights, #1 contender fights and fights that are manufactured grudge matches. everything else is just filler.... at best "oh i know that guy, i like his fights" or "i like that guy", "i dont like that guy".

this is exactly it, and the all one weight class cards to change this!
12/13/12 12:16 PM
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CLINTK9
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Smellde Gluve - If the average person decides to give the UFC a shot and happens to land on a little-guy ufc card they might lose his interest.

I don't want this. I like the variety on the cards.

if the little guy fights are that much to worry about, maybe they shouldnt be showcased at all.

the UG raves about how great they are, well if they are, then no worries. I personally dont think so, but as I mentioned above, watching a whole card of them might get me to know or like some of them.
12/13/12 12:19 PM
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CLINTK9
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greg39tigers - sounds good but...
say your co main headliner gets hurt and there is no one else in the top 30 for your other co main event fighter to fight. he has to wait until another card for his weight class comes up, he doesnt just get a fight on the next couple of cards like now. wont work like that

there will always be another guy for them o fight. you have 10 top guys in that division on the card. you shuffle it around accordingly, like ufc146 did!
12/13/12 12:19 PM
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chrisoefer
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JBASS - With as many fighters that compete for the UFC (something like 400?), this could very well bottle neck divisions simply due to the length of time between PPVs for each weight class. Not every fighter in each weight class will fight at each event and when you factor in injuries, this model could possibly put fighters on a potential 1 fight per 1-2 year rotation.

I do like the idea, just don't think it would work under the current UFC structure. Although the HW card was a good one, there were other weight classes on the undercard.
The big names would fight every 4 months or so like they do anyways on their weight classes ppv month.

The up and comers would fight on the small shows like fx and fuel. I would imagine with this model, you would have two or three small card fights for every big ppv for each weight class. Phone Post
12/13/12 12:21 PM
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CLINTK9
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SupesUp -  If you get hurt you have to wait a whole cycle to fight again? Phone Post

when your injured your out for a couple months at least. there are 8 classes, so you'd have to wait 7 cards. which is about 2-3 months tops anyway. maybe fighters will stop pulling out as much knowing they have to wait a little. and theres room for 3 cards per division a year. so its basically the same.
12/13/12 1:34 PM
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CLINTK9
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Ministry of Truth - If this were the case, say goodbye to women in the UFC.

u start it out as a free card on FX for the Womens card. No doubt it will get some attention and views. have a womens TUF 1st to get the division a little bigger even before they have an all womens card.

or those can be a special attraction fight on any card, as with a legends fight!

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