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UnderGround Forums >> Benson vs. Diaz breaks into all time top-10 list


12/13/12 7:27 PM
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Underground Blog
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MixedMartialArts.com
 

If you could describe the UFC on FOX series from its start one year ago, the word would be frustration.

The first two shows did good ratings but were very disappointing when it came to action. The second two shows provided plenty of great action, but did weak ratings.

The 12/8 show from the Key Arena in Seattle answered a lot of questions. The show was among the best UFC shows from top-to-bottom in recent memory.

Perhaps more significant is what FOX means to UFC past the obvious ratings, which is creating stars. UFC had a big audience see 23-year-old Rory MacDonald come off like a robotic serial killer like villain who was remarkably hated, but in a good way, and thrashed B.J. Penn, the classic torch passing in combat sports. They had a big audience seeing Alexander Gustafsson beat another legend, Mauricio “Shogun” Rua, to establish himself as a light heavyweight title contender.

The biggest audience of all saw Benson Henderson, coming off headlining the worst gate for a UFC PPV show and the lowest numbers for a championship match as lightweight champion.

The big audience, likely more than 6 million people, saw Henderson come across like a genuine world champion. Henderson came across in every aspect of the game like a superstar before a large audience that grew tremendously as the fight went on.

The 10 p.m. to 10:35 p.m. time frame when the main event was going on did a 3.3 rating and 5.7 million viewers on FOX. It grew the audience 1.2 million from the prior match, among the best audience growth numbers in MMA history, owing both to the fact they had 30 minutes to grow the audience, that the fight was exciting and people clearly took the championship seriously. At 5.7 million viewers, it was the ninth most-watched MMA fight ever in the U.S. on television.

The other thing is the real numbers in all those categories is likely up a few percentages from that, since it also aired live on FOX Deportes in Spanish. We don’t have numbers available from that broadcast but it would have added a few hundred thousand more viewers. If the fight itself would have been a 30 minute television show on its own, it would have been the most watched show on broadcast or cable for the night.

MOST WATCHED MMA BOUTS ON U.S. TELEVISION
1. Junior Dos Santos vs. Cain Velasquez, November 12, 2011, 9,566,000 (FOX & Fox Deportes)
2. Kimbo Slice vs. James Thompson, May 31, 2008, 7,281,000 (CBS)
3. Ken Shamrock vs. Tito Ortiz, October 10, 2006, 6,524,000 (Spike)
4. Kimbo Slice vs. Seth Petruzelli, October 4, 2008, 6,451,000 (CBS)
5. Rashad Evans vs. Phil Davis, January 28, 2012, 6,400,000 (FOX & Fox Deportes)
6. Kimbo Slice vs. Roy Nelson, September 30, 2009, 6,100,000 (Spike)
7. Robbie Lawler vs. Scott Smith, May 31, 2008, 5,867,000 (CBS)
8. Quinton Jackson vs. Dan Henderson, September 8, 2007, 5,811,000 (Spike)
9. Benson Henderson vs. Nate Diaz, December 8, 2012, 5,700,000 (FOX)*
10. Gina Carano vs. Kaitlyn Young, May 31, 2008, 5,508,000 (CBS)
11. Michael Bisping vs. Matt Hamill, September 8, 2007, 5,475,000 (Spike)
12. Fedor Emelianenko vs. Brett Rogers, November 7, 2009, 5,467,000 (CBS)
13. Jake Shields vs. Paul Daley, October 4, 2008, 5,338,000 (CBS)
14. Michael Bisping vs. Chael Sonnen, January 28, 2012, 5,200,000 (FOX & Fox Deportes)
15. Gina Carano vs. Kelly Kobold, October 4, 2008, 5,171,000 (CBS)

*Does not include Fox Deportes numbers which were unavailable at press time, and would likely put the total figure between 6.0 and 6.2 million, putting it in sixth or seventh place all-time

Read entire article... (subscription, and worth it)


12/13/12 7:29 PM
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WestCoastMXC
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Great number but should have been way higher considering the quality of the card. I'm guessing it will take a few years to establish the audience on Fox. Phone Post
12/13/12 7:31 PM
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BillyRayChubbs
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LOL @ Kimbo bing on there more than everyone

12/13/12 7:31 PM
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Rahjai
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judging by this, UFC needs to bring back Kimbo!

Kimbo=ratings
12/13/12 7:33 PM
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xsrg95
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Good for Kimbo

12/13/12 7:39 PM
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kinson
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Good for the UFC. They need to keep delivering this caliber of cards to keep those numbers. Phone Post
12/13/12 7:42 PM
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Chaz Johnson
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Kimbo needs his bread Phone Post
12/13/12 7:44 PM
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MMALOGIC
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Edited: 12/13/12 7:51 PM
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the prelims were on fox deportes... the main card was on fox mundo i believe.

what makes this number so impressive is that it's during an environment where the ufc has been buried on friday nights and on fuel.

watch what happens the next 2 years with tuf on tuesday nights, fight nights back on saturdays and ufc content moving from fuel to fs1 (which is available in 80 million homes compared to 36 million).

 

12/13/12 7:45 PM
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Chris Power
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UFC on Fox 11: Kimbo vs Canseco III
12/13/12 7:56 PM
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stevekt
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Kimbo!!!
12/13/12 7:59 PM
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MR Combatively
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I can't believe not one of lesnar's fights aren't in there ?

MR. Combatively
12/13/12 8:02 PM
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Foos
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Looks like CBS does a great job at promoting MMA.
12/13/12 8:11 PM
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Phisher
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MR Combatively - I can't believe not one of lesnar's fights aren't in there ?

MR. Combatively

Lesnar was PPV only.

12/13/12 9:45 PM
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MMALOGIC
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on average cbs has 50% more viewers on saturday nights than fox.  so they have a head start.

12/13/12 11:08 PM
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Chardee Macdennis
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WestCoastMXC -  Great number but should have been way higher considering the quality of the card. I'm guessing it will take a few years to establish the audience on Fox. Phone Post

Look at the numbers for the first ufc on fox and think of the fluke that ended up being.

Then on Ufc on Fox 2 the main fight was pretty boring, specialy for casual viewers.

The UFC put some people off after those, but judging from that increase in audience mid fight looks like some good progress was made tonight.

The quality of ppv theyve been putting out recently with those watered down cards, should be free on fox and in the same number and frequency of events.

Then they cant have cards like UFC on Fox 5 be on PPV and be huge gigantic buys once people are more aware of who the people fightng are, because youve been putting them free on fox constantly like any other mainstream sport.
12/13/12 11:09 PM
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orcus
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Such a shame that Rashad/Davis is #5, that probably turned off a ton of people to MMA. Still don't know what they were thinking with that card.

12/13/12 11:13 PM
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SickEyeDiaz
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These great FOX cards are bittersweet. Totally stacked but tons of commercials and other BS to suffer through. Audio cuts. Video cuts mid fight. Blah Phone Post
12/13/12 11:17 PM
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Chardee Macdennis
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Edited: 12/13/12 11:19 PM
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 "These great FOX cards are bittersweet. Totally stacked but tons of commercials and other BS to suffer through. Audio cuts. Video cuts mid fight. Blah "

The one hour build up for Cain vs JDS was annoying as hell to my friends who were casual fans, and all that for the only fight on the card to end the way it did, which was highly probable given to the fact that they are HWs.
12/13/12 11:25 PM
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da Vinci 81
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Never realized Lawler vs Scott Smith had so many viewers. Surprising.
12/13/12 11:43 PM
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SickEyeDiaz
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Never thought I'd say it, but after the FOX card last weekend, I would rather just pay for the same card as a PPV and get to see everything uncensored and commercial free. I like the walkouts, it builds anticipation. I also like the highlights between rounds. And I really like when it doesn't cut to a picture of an empty arena in the middle of a main event!!

The way it is on FOX, it's like watching "The Exorcist" on TBS....just not the same! Phone Post
12/14/12 12:19 AM
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MR Combatively
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What are the top 15 mma ppv buys?

MR. Combatively
12/14/12 12:20 AM
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MR Combatively
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Thanks for pointing that out to my dumbass lol

MR. Combatively
12/14/12 12:25 AM
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OnlyTheStrongSurvive
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da Vinci 81 - Never realized Lawler vs Scott Smith had so many viewers. Surprising.
I'm guessing it's because people tuned into the event to watch Kimbo. Phone Post
12/14/12 12:29 AM
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MMALOGIC
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orcus - 

Such a shame that Rashad/Davis is #5, that probably turned off a ton of people to MMA. Still don't know what they were thinking with that card.


they were thinking:

"instead of doing what got us here, why dont we show everyone that these are real athletes and educated so let's be geniuses and fill a card with collegiate wrestlers"

incidentally dry fucking went up by 20% that week... just like shawarma sales went up due to the avengers movie.

12/14/12 12:31 AM
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CindyO
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BillyRayChubbs - 

LOL @ Kimbo bing on there more than everyone


That doesn't surprise me one bit. He;s a rare bird, IMO, and I will still watch him fight wherever he scraps;)

 

Cindy


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