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1/23/13 1:19 PM
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BrattMamley
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http://www.mmaweekly.com/ufc-on-fx-7-draws-record-tv-ratings-for-main-card-on-fx-and-prelims-on-fuel

UFC on FX 7 Draws Record TV Ratings for Main Card on FX and Prelims on Fuel

Posted on by MMAWeekly.com Staff

 

 

The recent UFC on FX 7: Belfort vs. Bisping event not only sold out the arena in Sao Paulo, Brazil, it also drew record TV ratings for an FX event both on the main network and for the preliminary bouts on Fuel TV.

The four-bout UFC on FX 7 main card, which aired live on the FX network, drew 1.9 million viewers, according to MMAWeekly.com industry sources. The six preliminary bouts that aired Fuel TV attracted 255,000 viewers.

Those numbers are the best the UFC has ever drawn on FX and Fuel TV.

The second best draw was UFC on FX 2, which scored 1.4 million viewers. The past couple UFC events on FX hovered more around the one million mark.

Fuel TV’s next best effort was the preliminary bout telecast for UFC on FX 4, which drew 160,000 viewers. The two most recent FX prelim events on Fuel TV fell below 100,000 viewers.

The UFC on FX 7 main card featured a headlining bout between popular Brazilian Vitor Belfort and brash Brit Michael Bisping, as well as Daniel Sarafian vs. CB Dollaway, Gabe Gonzaga vs. Ben Rothwell, and Thiago Tavares vs. Khabib Nurmagomedov. Godofredo Pepey vs. Milton Vieira lead the preliminary bouts on Fuel TV.

1/23/13 1:24 PM
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MMALOGIC
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Edited: 01/23/13 1:28 PM
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spike/Bellator is taking over... derp.

seriously though... bellator on spike is actually helping the UFC's numbers.

spike is getting it's audience back into mma and naturally those people will gravitate towards the UFC.

As long as the UFC is eccessible and consumable and retains the best talent the spike mma viewers will always gravitate towards the UFC.  Unless this equation changes spike will always be a promotional arm for the UFC.

The problem is FX is still not the best mma platform... Bisping vs Leben pulled an average of 2.4 million on spike with a peak of 3.4 million.

FX will never be the best platform for mma because they dont air supportive programming like spike did.  with the launch of fs1 and the news of fx getting out of sports programming... FS1 could become the best platform for MMA.

once you establish the best platform for mma and combine it with the best mma product (ufc) you're gonna do some crezy ratings.  and that will translate into higher numbers on big fox and fuel.

 

1/23/13 1:26 PM
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Cyril Jeff
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solid #'s, wow.

1/23/13 1:28 PM
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Letibleu
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Edited: 01/23/13 1:30 PM
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MMALOGIC - 

spike/Bellator is taking over... derp.

seriously though... bellator on spike is actually helping the UFC's numbers.

spike is getting it's audience back into mma and naturally those people will gravitate towards the UFC.

As long as the UFC is eccessible and consumable and retains the best talent the spike mma viewers will always gravitate towards the UFC.  Unless this equation changes spike will always be a promotional arm for the UFC.

 

Bellator is like the no name/value brand ketchup. Sure, its ketchup and it will hold you over in a bind, but it doesnt replace good ole Heinz!

 

 

1/23/13 1:28 PM
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UGCTT_CreepysStacheWax
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Great #'s. Really like all the free fights on fox fx fuel and spike. Glad fox is patient cause I think tuf Prolly did good #'s too. Chael is hilarious. Phone Post
1/23/13 1:53 PM
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bonersaurus
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Great numbers. We should get numbers for tuf soon as well. Phone Post
1/23/13 2:29 PM
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Cyril Jeff
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bonersaurus -  Great numbers. We should get numbers for tuf soon as well. Phone Post

rumor is 1.5+, we shall see...

1/23/13 2:31 PM
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6ULDV8
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First one I watched in a while.  Tip for future ratings though:

 

All Sonnen all day.

 

ALL DAY!

1/23/13 2:41 PM
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MMALOGIC
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Edited: 01/23/13 3:23 PM
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FX exec Chuck Saftler (taken from mmajunkies twitter):

"FX was the No. 1 network in primetime, 8-11 p.m., among people 18-49 on Saturday night.  FX beat all broadcast networks and all cable networks in primetime Saturday night, which is an exceptional feat. It's the first time in the network's history we have literally beaten the whole field on a single night.  We beat NBC, ABC, CBS – everybody."

also John Morgan says early reports for tuf 17's ratings are slightly more than 1.5 million viewers.

that's alot better than any other tuf on FX... but just average compared to tuf on spike.  if they pull 1.3 million for the season average it's good.

it's funny that the UFC is now finally pulling numbers on fx like they used to on spike only to be leaving FX by the end of the year.  lol.  FX will stop airing UFC and all sports programming by 2014.

can they get these numbers on fs1?  I think eventually they will and they will also exceed it.  They need a hub like they used to have on spike... with fs1 they can recreate that hub and then some.  live or premium fights every week on saturday nights, tuf on wednesdays 10pm, unleashed alongside mlb, college football, nascar, and other shoulder programming....no can defend.

with fs1 the UFC will finally get enough consistent and accessible programming on a weekly basis to get back on the growth curve in the US market.

1/23/13 2:43 PM
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MachidasStraightLeft
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Wow.

This is good news.  Damn - UFC on FX 7 did almost as much as UFC on Fox 3

1/23/13 3:16 PM
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FUEL TV
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The Most UFC On TV, fuel.tv/getfueltv

What what

1/23/13 3:24 PM
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cool hand Ed
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FUEL TV -

What what

Get your damn channel available to home homes is what. Phone Post
1/23/13 3:25 PM
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cool hand Ed
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cool hand Ed -
FUEL TV -

What what

Get your damn channel available to home homes is what. Phone Post
*more homes Phone Post
1/23/13 3:28 PM
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epwar
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LOL @ UFC getting excited by 1.9 million now.  That used to be a bad number on Spike for the UFC.

1/23/13 3:32 PM
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1/23/13 3:36 PM
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MMALOGIC
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FUEL TV -

What what

 

When will you change your screen name to "FS2" or "Fox Sports 2"?

1/23/13 4:00 PM
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epwar
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Edited: 01/23/13 4:04 PM
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MMALOGIC - 

also John Morgan says early reports for tuf 17's ratings are slightly more than 1.5 million viewers.

that's alot better than any other tuf on FX... but just average compared to tuf on spike.  if they pull 1.3 million for the season average it's good.

"But...but...but Chael means monster ratings!"

The last TUF (TUF 16) was a bomb right from the start, but TUF: Live debuted with 1.3 million on a Friday night.  So I wouldn't say "that's a lot better." The whole point of moving to Tuesday was to increase ratings significantly.   If this premiered with only 1.5 million, they can't be too happy.

EDIT: Just looked it up - 1.5 million is what TUF 13 debuted with on Spike nearly 2 years ago.

1/23/13 4:21 PM
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Hikikomori
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Edited: 01/23/13 4:21 PM
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ITs crazy how bad things have gotten for Zuffa that we are now excited over good ratings.


shouldn't high ratings be the norm for the fastest growing sport in the world?

1/23/13 5:01 PM
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MMALOGIC
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Edited: 01/23/13 5:27 PM
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epwar - 
MMALOGIC - 

also John Morgan says early reports for tuf 17's ratings are slightly more than 1.5 million viewers.

that's alot better than any other tuf on FX... but just average compared to tuf on spike.  if they pull 1.3 million for the season average it's good.

"But...but...but Chael means monster ratings!"

The last TUF (TUF 16) was a bomb right from the start, but TUF: Live debuted with 1.3 million on a Friday night.  So I wouldn't say "that's a lot better." The whole point of moving to Tuesday was to increase ratings significantly.   If this premiered with only 1.5 million, they can't be too happy.

EDIT: Just looked it up - 1.5 million is what TUF 13 debuted with on Spike nearly 2 years ago.

 

yeah, chael and jones didnt impact the ratings that much... just like brock didnt do shit with the ratings.  the time difference helped the ratings... jones and chael and the new format can take credit if the audience stays.

tuf 13 and tuf 14 debuted at 1.5 million on spike.  the difference is bisping/mayhem ratings (tuf14) stayed strong throughout the season whereas brock/jds died and wimpered along.

tuf 14 aired at 10pm on wednesday nights which is a better time due to less competition.  tuf 13 aired at 9pm.

1.5 million for tuf 17 isnt a gangbuster return but for a show 17 seasons in it's pretty darn good.  1.5 million with the typical demo breakdown of the UFC is a valuable basic cable product.  As long as tuf averages 1.2 million viewers it will always be valuable programming.

Im sure zuffa is just happy tuf didnt die from the friday night burial.and was able to be ressurected.

look at how much spike is spending on bellator and the live events cant even meet the numbers for this taped product. 

but FX finally getting to spike ufc numbers is academic at this point because they wont be airing sports programming anymore.  FS1 is being launched in august so tuf could move there as early as this fall.

The question is how long before fs1 can get to spike ufc numbers.  700k viewers would be a grand slam for the speed channel (fs1)

the speed channel averages around 140k viewers per hour and a primetime average of around 230k viewers.  It's available in 80 million homes.

nbc sports averages has avaraged 22k viewers per hour the last quarter of 2012... and it's also available in 80 million homes.

tuf will be very valuable programming for fs1.  Moving again is gonna hurt the UFC, but fs1 is gonna give UFC programming the best placements and way more support than fx has.  fx barely gives the ufc 4 hours of first run programming per week.  fs1 would give the UFC 10 hours or more per week plus the 10pm time slot for tuf.

the UFC just needs saturday nights and wednesday nights and they'll be able to build their audience on fs1.  The uFC needs a home which they can provide enough consistent and accessible weekly content which they dont have yet (like they did on spike).

If the UFC get's it's placements on fs1, they'll achieve spike ratings or better within 2 years (ratings not # of viewers).

1/23/13 5:14 PM
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MachidasStraightLeft
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LOL @ UFC getting excited by 1.9 million now.  That used to be a bad number on Spike for the UFC.


FX is in way less homes than Spike.  1.9 million is excellent for FX.

You should only compare the numbers for Spike with the ones on Fox.

1/23/13 5:33 PM
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Chris27
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Good ratings but they should be better, they should be pulling 2.5 for a main event like that.

Part of it is def the move back to Sats, all other fight nights have been on Friday nights, it started with the TUF finale I think it was in Dec they moved to Sat and did 1.3 mill compared to the TUF 15 finale on Friday did 1 mill.

It clearly shows Friday was the problem, I'll bet anything when the TUF numbers come out that will also prove it.

So getting fights back on Sat is the right move but they still should be doing atleast 500k more than that for Fight nights.
1/23/13 5:35 PM
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GROUNDnLB
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That would make the comparison skewed in the other direction.
1/23/13 5:36 PM
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GROUNDnLB
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epwar - 

LOL @ UFC getting excited by 1.9 million now.  That used to be a bad number on Spike for the UFC.


FX is in way less homes than Spike.  1.9 million is excellent for FX.

You should only compare the numbers for Spike with the ones on Fox.


Sorry, I meant to reply to the above. Comparing Fox to Spike would also not be valid, since Fox is in way more homes than Spike.
1/23/13 5:39 PM
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Chris27
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LOL @ UFC getting excited by 1.9 million now.  That used to be a bad number on Spike for the UFC.


The good sign is this is the first Fight Night on Sat, everything was on Fridays.

They moved TUF finale to Sat it did 300k more viewers than the previous TUF finale on Friday.

They moved this Fight Night to Sat and it 500k more viewers than the best FN on a Friday did.

Moving everything back to Sat, moving TUF off Friday the numbers are going up, thats a good sign.

Friday was a death night for UFC and Bellator, should have never been on Fridays.
1/23/13 5:40 PM
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Chris27
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epwar - 

LOL @ UFC getting excited by 1.9 million now.  That used to be a bad number on Spike for the UFC.


FX is in way less homes than Spike.  1.9 million is excellent for FX.

You should only compare the numbers for Spike with the ones on Fox.


Thats not true, FX nad Spike are in the same amount of homes, I think Spike might be in like one or two mill more, both are right around 98-100 mill.

Fox I think is in 114 million homes so FX/Spike shoudl be compared not Fox/Spike.

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