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2/17/13 11:38 PM
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Underground Blog
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MixedMartialArts.com
 

In one corner is Ari Emanuel, the Hollywood superagent who represents the Ultimate Fighting Championship, the premier cage-fighting league. In the other corner is Philippe P. Dauman, the urbane chief executive of the media conglomerate Viacom.

From 2005 to 2011, the U.F.C. was shown on Spike, a Viacom channel, where it became a ratings powerhouse. Then, in 2011, in renegotiating the U.F.C.’s deal, Mr. Emanuel asked for a 50 percent fee increase and made other demands. When Viacom balked, the U.F.C. struck a $700 million, seven-year deal with Fox Sports to show its fights on Fox, FX and Fuel, all owned by News Corporation.

But Mr. Dauman counterpunched, and Viacom decided to enter the fight business itself. In fall 2011, the company paid around $50 million for a majority stake in Bellator Fighting Championships, according to people with knowledge of the deal who did not want to be identified discussing internal company business.

That Viacom, home of Paramount Pictures, MTV and SpongeBob SquarePants, now owns a gritty league of muscled gladiators — who travel the country fighting in a 710-square-foot circular cage — speaks to the fierce battle for live sports rights. In the DVR age, networks desperately want to hang on to live viewership.

BUT it also demonstrates the evolution of cage fighting, which has grown in the past decade from a fringe spectacle banned in many states to one of the fastest-growing sports properties on TV. Mixed martial arts dates back to the ancient Greek Olympic sport of pankration (or “all powers”) that emerged circa 648 B.C. It allowed fighters to use a blend of fighting styles, though biting and gouging out an opponent’s eyes were outlawed. In modern times, mixed martial arts largely evolved from a Brazilian combat sport known as vale tudo (Portuguese for “anything goes”) popularized in the 1920s.

read entire article...


2/18/13 12:02 AM
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FlyingSubsOnly
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Edited: 02/18/13 1:04 AM
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whoever wrote that article included an unnecessary amount of under-their-breath and tongue-in-cheek statements... Came off as very condescending and douchey.

Seems like the author was thinking: "Hey, this sport is catching on, but mainly with dimwits and poor people. I feel trashy just writing about this. They have tons of regulations, although it's basically one step above the Thunderdome in Mad Max."

Save yourself the read. The story is done at an 11th grade writing level and pretty much just promotes Viacom/Bellator. The woman who wrote it was shockingly uneducated to what she was witnessing (considering she was chosen to write a story about MMA?) She attempted to breakdown grappling to something like "Sometimes they would fight on the ground (whoever was on the bottom usually was winning)". I also found it amusing that she considered "High Fives" to be a determining factor as to if a crowd member was "affluent" or not.
2/18/13 12:10 AM
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MickColins
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What an awfully written article. The content was bad and the writing was High School level.

2/18/13 12:12 AM
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12SixElbow
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the company paid around $50 million for a majority stake in Bellator Fighting Championships

 

So Rebney came up 50 million and kept his job? Well played sir.

 

2/18/13 12:22 AM
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JDkoa
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Hahaha... this is why the NYT has been hemorrhaging subscribers for years now (and of course, the article is split onto 4 pages to quadruple their page views so they can claim a relevant online presence) The writing is a complete joke to anyone outside the Beltway class.

That was good for a laugh, though.
2/18/13 12:27 AM
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Brian J DSouza
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There's still a lot of prejudice towards MMA out there. 20 years isn't a very long time.

2/18/13 12:44 AM
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daba
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The thing is most ppl still view MMA as that barbaric sport filled with obnoxious guys in affliction t-shirts. Phone Post
2/18/13 12:47 AM
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12SixElbow
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daba -  The thing is most ppl still view MMA as that barbaric sport filled with obnoxious guys in affliction t-shirts. Phone Post

Come at me bro

2/18/13 1:11 AM
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victorchensky
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FlyingSubsOnly - whoever wrote that article included an unnecessary amount of under-their-breath and tongue-in-cheek statements... Came off as very condescending and douchey.

Seems like the author was thinking: "Hey, this sport is catching on, but mainly with dimwits and poor people. I feel trashy just writing about this. They have tons of regulations, although it's basically one step above the Thunderdome in Mad Max."

Save yourself the read. The story is done at an 11th grade writing level and pretty much just promotes Viacom/Bellator. The woman who wrote it was shockingly uneducated to what she was witnessing (considering she was chosen to write a story about MMA?) She attempted to breakdown grappling to something like "Sometimes they would fight on the ground (whoever was on the bottom usually was winning)". I also found it amusing that she considered "High Fives" to be a determining factor as to if a crowd member was "affluent" or not.

one of the shittiest articles ive ever read. contrived filth that i expected from huff but from the nyt? where do you write to complain about this shit? im ready to file a complaint based on the waste of time spent reading this shit. a guy couldve made a comic book out of the use of fictional charcters she portrayed in this self bolstering, condescending piece of crap.
2/18/13 1:28 AM
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dannyapodaca
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Rebney is by far a better face and mouthpiece for mma than Dana. Phone Post
2/18/13 1:28 AM
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victorchensky
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just sent a complaint the editor

hello, i recently read the article on mma written by amy chozick and have become disgusted with the quality of this article. not only is it heavily biased in its support of rising company, belllator, but, it is one of the most contrives and condescending pieces of filth i have ever read. quite frankly, i was surprised that it came from the nyt, because ive always had a high opinion of your paper. i am not alone in this opinion either, this article was posted on the homepage of www.mixedmartialarts.com, the premier news outlet for mma news and the biggest online forum for the mixed martial arts community. the vast majority of my peers have become disgusted by the nyt. i would hope that amy chozick chooses to write another story that is less tongue in cheek and full of bullshit next time. for myself and many of my peers ranging from average joes to professional fighters, we would like to hear a less biased story.

probably will fall on deaf ears but became so disgusted i just had to at least send something.
2/18/13 1:30 AM
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dannyapodaca
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Hi dana^^^ Phone Post
2/18/13 1:33 AM
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victorchensky
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GoodnightWorld - Here is the twitter https://twitter.com/amychozick of the moron who wrote this horrendous article. Pure tripe. When the NYT folds, I'll be thinking about a modified guillotine the whole time. @amychozick

dont have twitter, shit... but do have decent modified guillotine, maybe we can make this work!
2/18/13 2:00 AM
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da Vinci 81
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Viacom - Home of Bellator and spongebob squarepants.

Has a nice ring to it. Phone Post
2/18/13 2:08 AM
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FatBuddha
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damn, I've never had more hope that I could write for the NY Times
2/18/13 2:10 AM
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yabadaba
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Not a great article but IMO it's not the hatchet-job it's being portrayed as on this thread. It does focus on Viacom and Bellator but I don't think it tries to diminish the UFC. For example:

“We have enormous respect for the U.F.C. and now we will compete with them head-to-head,” says Doug Herzog, president of the Viacom Entertainment Group. 

Mr. White praised his working relationship with Mr. Herzog, whom he calls “a stud.” But he says the idea of Bellator competing with the U.F.C. “is like saying the local high school football team is going up against the N.F.L.”

2/18/13 2:38 AM
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3 strikes
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I don't know what you guys are bitching about. You must be fucking retarded or something.

It was an article on the rise of Bellator (and its association with Viacom) and the amazing growth and profitability of MMA.

It was an even-handed article. The UFC was not slighted: their decisions aren't criticized or portrayed negatively.

Rebney talked about how they're hitting the super-demographic and most of their crowd is affluent. The reporter commented that the crowd didn't seem affluent. That's actually a hit to Rebney if you guys bothered to read it.

The article obviously wasn't written for a bunch of hardcore nerds hanging out on an internet website. It was written for the broad subscriber base of the New York Times whose familiarity with MMA would be no greater than that of the writer and, therefore, would most likely connect with this article more than one written by some MMA dinks on the internet.

Lots of fucking idiots complaining on this thread. It's a solid article.


Exactly!
2/18/13 2:42 AM
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yabadaba
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well rounded poster - 
yabadaba -

Not a great article but IMO it's not the hatchet-job it's being portrayed as on this thread. It does focus on Viacom and Bellator but I don't think it tries to diminish the UFC. For example:

“We have enormous respect for the U.F.C. and now we will compete with them head-to-head,” says Doug Herzog, president of the Viacom Entertainment Group. 

Mr. White praised his working relationship with Mr. Herzog, whom he calls “a stud.” But he says the idea of Bellator competing with the U.F.C. “is like saying the local high school football team is going up against the N.F.L.”

Hi Amy, welcome to the UG Phone Post

I wonder if those of you complaining about this article have ever read a real hatchet-job on MMA.

2/18/13 2:51 AM
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yabadaba
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"the quotes they've chosen to use from Dana make him sound asinine. I can't say I've ever heard him say, "sure, if you like losing money it's fun" about Bellator or any competitor. I'd be willing to bet that was not an immediate, stand-alone, direct response. That's not how he thinks."

 
There's nothing asinine about this quote. Here it is in context:
 
Business is brutal in the fight world, and in recent years many of the start-up mixed martial arts leagues that were intended to compete with the U.F.C. have disappeared or been acquired... 
 
“We got into this 14 years ago because we fell in love with the sport and the athletes and we had a plan and a vision,” Mr. White says. “These other guys just think it looks like a fun business for guys. Sure, if you love losing money and burning cash, it’s so fun.”
2/18/13 2:54 AM
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yabadaba
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"But people on forums are partial to taking a rant and running with it >:D overall, my opinion of this article is that it's good to see MMA getting this level of coverage in the NY Times"

Good summary.

2/18/13 2:54 AM
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yabadaba
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double

2/18/13 3:22 AM
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yabadaba
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^ I did that as well for the same reason - but he seems to be in the red so it doesn't show.

2/18/13 7:24 AM
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darwinsmunky
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There was an obvious viacom bias here, but it was by far overshadowed by the total lack of respect and education of the sport in general by the author herself. I can understand there being a lack of general knowledge regarding mma considering its fairly recent mainstream birth, but if your not "a bunch of hardcore nerds hanging out on an internet website" than i would expect a much broader view than what was given. I scoff at the idea of this being an educational piece, making a pop reference claiming bruce lee to be the father of mma, whilst neglecting to name the "prominent brazilian family who helped found the UFC" as the Gracies.

"Once almost a free-form bloodfest, M.M.A., as the sport is known, now comes with a strict set of rules enforced on a state-by-state basis (no hair-pulling, kicks “to the kidney with a heel” or “twisting the flesh”)"

Of course! Without groin strikes, eye gouging and biting what fun would it be???!!!!

This shit and more is all on page 1. I would continue to take quotes but im not writing a paper and need another beer so i will end on this...

This is borderline fluff. It pollutes the minds of every reader not familiar with the sport and is an example of poor writing. This is reminiscent of someone trying to work their way up the ladder of significance, begrudgingly attending an event that they deem insignificant, attempting to reach some state of idealism, yet never learning what writing is all about.

The tone of the author is apparent from the very beginning. She failed to remain objective, instead falling upon the observations of a simpleton. It seems that fighting as a sport in general is lost upon her, but she had to come up with something to meet the deadline. She describes the ambiance of the casino better than she does the ambiance of the event. She is obviously totally disinterested in this piece. Ridiculous.

I want to tear into this more, but at this point its not even worth it.
2/18/13 1:00 PM
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Chris27
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newbornbabynoob - I don't know what you guys are bitching about. You must be fucking retarded or something.

It was an article on the rise of Bellator (and its association with Viacom) and the amazing growth and profitability of MMA.

It was an even-handed article. The UFC was not slighted: their decisions aren't criticized or portrayed negatively.

Rebney talked about how they're hitting the super-demographic and most of their crowd is affluent. The reporter commented that the crowd didn't seem affluent. That's actually a hit to Rebney if you guys bothered to read it.

The article obviously wasn't written for a bunch of hardcore nerds hanging out on an internet website. It was written for the broad subscriber base of the New York Times whose familiarity with MMA would be no greater than that of the writer and, therefore, would most likely connect with this article more than one written by some MMA dinks on the internet.

Lots of fucking idiots complaining on this thread. It's a solid article.

First that article was def more a look at Bellators growth but I agree they didnt slight the UFC in any way.


However that was a terribly written article, I've read way better stuff from the mma community.
2/18/13 1:16 PM
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Dana Stern
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Byork wants to be Dana so bad it's not even funny. I don't get why nobody points out how terrible Bellator really is. Just because it's different and another option other then UFC doesn't make it good. There is a few really good fighters but for the most part they suck and the tournament format is a joke it doesn't make sense from a business stand point or anything. I really enjoyed Strikeforce and WEC but Bellator is no good, of course my opinion. Viacom will get tired of dumping money into them eventually and they will fold. Just a matter of time. Phone Post

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