UnderGround Forums
 

UnderGround Forums >> UFC on FOX Ratings: 3.31M viewers w/ a 1.5 rating

| Share | Email | Subscribe | Check IPs

4/21/13 2:44 PM
Ignore | Quote | Vote Down | Vote Up
Hikikomori
122 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 11/23/11
Posts: 1482
 
UFC on FOX last night overnight's are in.... it drew 3.31M viewers with a 1.5 rating for A18-49. The last show drew a 1.8 rating w/ 3.77M— MMA Supremacy (@MMASupremacy) April 21, 2013
4/21/13 2:53 PM
Ignore | Quote | Vote Down | Vote Up
Snayke13
28 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 9/17/11
Posts: 307
^ yep. And such an awesome night of fights. I hope many casuals were dvring it..shame to miss lastnights performances (most of them). Phone Post
4/21/13 2:56 PM
Ignore | Quote | Vote Down | Vote Up
Fugazi
Send Private Message Add Comment To Profile

Member Since: 5/9/07
Posts: 22610

Who'd have thunk not even ten years ago that the UFC would be airing fights on the Fox main network channel?

Much props to Dana and Co. for turning this once fringe side show into a major sporting event..

4/21/13 3:02 PM
Ignore | Quote | Vote Down | Vote Up
bonersaurus
232 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 11/28/07
Posts: 3616
These will go up with the overrun too. Phone Post 3.0
4/21/13 3:04 PM
Ignore | Quote | Vote Down | Vote Up
Kick Boxe
111 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 9/27/10
Posts: 6404

Damn pretty good

4/21/13 3:15 PM
Ignore | Quote | Vote Down | Vote Up
Chris27
Send Private Message Add Comment To Profile

Member Since: 10/24/11
Posts: 9932
The question of how important promotion of UFC events on NFL games is for the FOX network shows was answered in the affirmative Saturday night. But it's not a huge difference and the Benson Henderson vs. Gilbert Melendez lightweight title fight showed a quality UFC event will do well outside the NFL season.

Based on the fast nationals, the seventh UFC on FOX event did 3.31 million viewers and a 1.5 rating in the 18-49 demo. That number isn't far off the fast national numbers of the two previous shows. The Jan. 26 show, headlined by Demetrious Johnson vs. John Dodson for the flyweight title, including top draw Quinton "Rampage" Jackson for support, did 3.77 million viewers on the fast nationals and a 1.8 in 18-49s. The Dec. 8 show headlined by Henderson vs. Nate Diaz for the lightweight title, featuring top draw B.J. Penn, did 3.41 million viewers and 1.6 in 18-49s.

More Coverage: UFC on FOX 7 Results | UFC news
Download MMA Fighting iPhone App

Henderson vs. Melendez was the deeper show and had a stronger main event, although lacked someone with the proven national drawing power of a Jackson or a Penn. All things being equal, it should have beaten the previous two shows because Henderson should have come off the December win over Diaz as a bigger star.

It should be pointed out key points when it comes to the fast national ratings. The first is the fast nationals only rated the show from 8-10 p.m. in all time slots. That means that most of the main event, which in this case would almost surely be the most-watched segment of the show, is not figured into the average. So the final number should be up significantly, probably in the 4 million viewer range and a rating in the mid-2s.

The second is it rates the live airing in three of the four U.S. time zones, Eastern, Central and Mountain. On the West Coast, where UFC viewership is the strongest, it rates what airs on FOX affiliates from 8-10 p.m., and not the 5-7:40 p.m. live airing.

The show had consistent growth, with the Jordan Mein vs. Matt Brown fight doing 2.59 million viewers, the Josh Thomson vs. Nate Diaz fight doing 3.18 million and the Daniel Cormier vs. Frank Mir fight doing 3.73 million.

The show finished second overall among the networks, losing to CBS, which aired a first run airing of Vegas and a replay of The Mentalist in the time slot. But in the 18-49 target demo, over the first two hours, it more than doubled second place ABC (1.5 to 0.7).

The question when it came to ratings was how much the NFL mattered when it came to promoting UFC events. Prior to Saturday night's show, UFC had aired four FOX fights during football season, all topping 4.2 million viewers. The two prior shows that aired out of football season did only 2.4 million viewers. The first was a weak marquee card (headlined by Nate Diaz vs. Jim Miller) and the second went head-to-head with the Summer Olympics. This was the first show where they had a strong lineup, featuring a title fight, out of football season.

For comparisons, the final Dec. 8 number was 4.39 million viewers for a similar length show where a five-round Henderson vs. Nate Diaz main event averaged 5.7 million. On Jan. 26, the show ended up doing 4.22 million viewers, with the Johnson vs. Dodson main event doing 5.2 million viewers.
4/21/13 4:24 PM
Ignore | Quote | Vote Down | Vote Up
liquidrob
122 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 9/9/02
Posts: 10255
Sweet EliteXC numbers!

Oh wait, Kimbo and Gina drew more ...
4/21/13 4:28 PM
Ignore | Quote | Vote Down | Vote Up
Juijitsuboxer
56 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 1/1/01
Posts: 10314
liquidrob - Sweet EliteXC numbers!

Oh wait, Kimbo and Gina drew more ...

lol
4/21/13 4:34 PM
Ignore | Quote | Vote Down | Vote Up
stack321style
23 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 10/29/11
Posts: 477
Nice Phone Post
4/21/13 4:37 PM
Ignore | Quote | Vote Down | Vote Up
MMALOGIC
Send Private Message Add Comment To Profile

Edited: 04/21/13 4:40 PM
Member Since: 8/17/08
Posts: 8553

these are fast nationals... the numbers will be adjusted up.  the december fox event with the nfl push pulled 3.41 million in fast nationals but was ultimately adjusted up to over 4 million.

If this event is adjusted up to over 4 million (which it looks like it will) it's a huge success.  It means the UFC can pull on fox without the NFL.

4/21/13 5:01 PM
Ignore | Quote | Vote Down | Vote Up
BrattMamley
1547 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 8/18/11
Posts: 2038
Wow I didn't think it would this well without the NFL push plus the NBA playoffs. Great sign for the future on fox. Phone Post 3.0
4/21/13 5:02 PM
Ignore | Quote | Vote Down | Vote Up
The Shockmaster
Send Private Message Add Comment To Profile

Member Since: 12/21/12
Posts: 178
BrattMamley - Wow I didn't think it would this well without the NFL push plus the NBA playoffs. Great sign for the future on fox. Phone Post 3.0

What exactly do you mean "do this well"? These ratings aren't good at all.
4/21/13 5:12 PM
Ignore | Quote | Vote Down | Vote Up
Pancake Syrup
552 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 8/7/12
Posts: 7891
People seem to forget when it isn't Football season FOX has Nascar to hype up the card. I mean what else do hillbillies like than violence?
4/21/13 5:14 PM
Ignore | Quote | Vote Down | Vote Up
BrattMamley
1547 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 8/18/11
Posts: 2039
The Shockmaster -
BrattMamley - Wow I didn't think it would this well without the NFL push plus the NBA playoffs. Great sign for the future on fox. Phone Post 3.0

What exactly do you mean "do this well"? These ratings aren't good at all.
Compared to last years card around this time, may 5th I think, these numbers crush those. It's showing an upward trend. Maybe I'm wrong, I'm just being optimistic. Phone Post 3.0
4/21/13 5:34 PM
Ignore | Quote | Vote Down | Vote Up
Chris27
Send Private Message Add Comment To Profile

Member Since: 10/24/11
Posts: 9935
BrattMamley - 
The Shockmaster -
BrattMamley - Wow I didn't think it would this well without the NFL push plus the NBA playoffs. Great sign for the future on fox. Phone Post 3.0

What exactly do you mean "do this well"? These ratings aren't good at all.
Compared to last years card around this time, may 5th I think, these numbers crush those. It's showing an upward trend. Maybe I'm wrong, I'm just being optimistic. Phone Post 3.0

Doing a 4 mill plus average and 5-6 million viewers for the main event isnt good for mma on tv?

So what exactly would be considered good numbers for mma in 2013? Cause remember this aint 2008-2010 anymore when mma was at its peak, nor do any of these events feature the true mma superstars like GSP or Silva.

So I'd say doing 4-6 million viewers is good.
4/21/13 5:40 PM
Ignore | Quote | Vote Down | Vote Up
slamming
Send Private Message Add Comment To Profile

Member Since: 5/28/08
Posts: 10958
The Shockmaster -
BrattMamley - Wow I didn't think it would this well without the NFL push plus the NBA playoffs. Great sign for the future on fox. Phone Post 3.0

What exactly do you mean "do this well"? These ratings aren't good at all.
This card didn't have the NFL push the last card had and its looking like it will do in the same ballpark, although slightly less.

It will do over 4m which is good. Phone Post 3.0
4/21/13 7:39 PM
Ignore | Quote | Vote Down | Vote Up
slamming
Send Private Message Add Comment To Profile

Member Since: 5/28/08
Posts: 10960
"For comparisons, the final Dec. 8 number was 4.39 million viewers for a similar length show where a five-round Henderson vs. Nate Diaz main event averaged 5.7 million. On Jan. 26, the show ended up doing 4.22 million viewers, with the Johnson vs. Dodson main event doing 5.2 million viewers."

This show will end up doing around 4.1-4.2 m i would suspect.
4/21/13 8:08 PM
Ignore | Quote | Vote Down | Vote Up
C4mac
5 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 5/29/11
Posts: 657

These numbers make me nervous for the future of the UFC on Fox, and it doesn't help that TUF just got booted off FX.

4/21/13 8:38 PM
Ignore | Quote | Vote Down | Vote Up
slamming
Send Private Message Add Comment To Profile

Member Since: 5/28/08
Posts: 10961
C4mac - 

These numbers make me nervous for the future of the UFC on Fox, and it doesn't help that TUF just got booted off FX.


LOL
4/21/13 10:52 PM
Ignore | Quote | Vote Down | Vote Up
stonepony
Send Private Message Add Comment To Profile

Member Since: 9/1/11
Posts: 4649
Fugazi - 

Who'd have thunk not even ten years ago that the UFC would be airing fights on the Fox main network channel?

Much props to Dana and Co. for turning this once fringe side show into a major sporting event..


Absolutely nobody, except for maybe DW and the other bright visionaries who invested.

Fox was always the likely home eventually though. It was always Fox that had the foresight to take a chance with programming that nobody else would touch.

Nobody would go near Married With Children for example. Every other network thought it was too risqué.
4/21/13 11:34 PM
Ignore | Quote | Vote Down | Vote Up
Chris27
Send Private Message Add Comment To Profile

Member Since: 10/24/11
Posts: 9942
C4mac - 

These numbers make me nervous for the future of the UFC on Fox, and it doesn't help that TUF just got booted off FX.


what are you talking about?

So the overnights come in basically the same as UFC on Fox 5 and close to what Fox 6 did, both of which had NFL push and they make you nervous for the future of the UFC on fox?

Am I the only one who has idea what this guy is talking about?

4/21/13 11:43 PM
Ignore | Quote | Vote Down | Vote Up
slamming
Send Private Message Add Comment To Profile

Member Since: 5/28/08
Posts: 10962
Chris27 -
C4mac - 

These numbers make me nervous for the future of the UFC on Fox, and it doesn't help that TUF just got booted off FX.


what are you talking about?

So the overnights come in basically the same as UFC on Fox 5 and close to what Fox 6 did, both of which had NFL push and they make you nervous for the future of the UFC on fox?

Am I the only one who has idea what this guy is talking about?

Never mind that, did you know the UFC got BOOTED off FX? Phone Post 3.0
4/22/13 11:12 AM
Ignore | Quote | Vote Down | Vote Up
Theonlyvivid
Send Private Message Add Comment To Profile

Member Since: 5/7/10
Posts: 373
Too many naysayers who don't know dick about ratings or business models. These are good numbers, and are still early..I'm thinking between 4-5 mill.
4/22/13 11:20 AM
Ignore | Quote | Vote Down | Vote Up
Chris27
Send Private Message Add Comment To Profile

Member Since: 10/24/11
Posts: 9949
slamming - 
Chris27 -
C4mac - 

These numbers make me nervous for the future of the UFC on Fox, and it doesn't help that TUF just got booted off FX.


what are you talking about?

So the overnights come in basically the same as UFC on Fox 5 and close to what Fox 6 did, both of which had NFL push and they make you nervous for the future of the UFC on fox?

Am I the only one who has idea what this guy is talking about?

Never mind that, did you know the UFC got BOOTED off FX? Phone Post 3.0

They didnt get booted off FX, the plan was always to wait for the Fox Sports network, they were thrown on FX at the last minute. It never fit with their programming.

It is a shame that when they finally are gaining traction on FX they have to move again but having everything on one sports network should be good for them long term.

4/22/13 11:49 AM
Ignore | Quote | Vote Down | Vote Up
Theonlyvivid
Send Private Message Add Comment To Profile

Member Since: 5/7/10
Posts: 374
Nucky - 

Most people were in route to friends house to watch Canelo vs Trout something like 90k people were in attendance in San antonio.


40K..

Not many people who I spoke with knew who Canelo or Trout were. You're reaching here.

| Share | Email | Subscribe | Check IPs

Reply Post

You must log in to post a reply. Click here to login.