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UnderGround Forums >> Rousey signs as brand ambassador for Xyience


4/23/13 10:00 PM
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Underground Blog
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MixedMartialArts.com
 

Ronda Rousey has made a lot in roads for women's MMA. She was the first women athlete signed by the UFC, the first every women's UFC Bantamweight Champion and one of the first two women to every compete inside the UFC's Octagon. Today, Xyience announced that would also be the first women to be a brand ambassador for their company:

XYIENCE Xenergy, the official energy drink of the UFC®, has signed a one-year endorsement contract with Ronda Rousey, the UFC women's bantamweight champion. Rousey, 26, is an Olympic bronze medalist in judo and is the first woman in history to hold and defend a UFC title. In endorsing the superior tasting, sugar-free, zero calorie Xyience Xenergy energy drink and Xenergy + beverage lines, Rousey will appear in advertising, on point-of-purchase materials and on the brand's website. She will also make appearances at beverage trade and consumer events.

"Ronda's excellence in athletic performance is only part of what makes her a huge inspiration to athletes and fans," explains John Lennon, XYIENCE's president. "She is a fearless agent of change within MMA, whose passion for her sport and dedication to achieving her goals embodies the spirit of our brand's philosophy: Power to Win. We are proud to be associated with such a talented and articulate athlete."

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4/23/13 10:13 PM
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MakeMeBleed
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This is great for WMMA bigger sponsors means bigger payday for the ladies

WAR ROWDY!!! Phone Post
4/23/13 10:16 PM
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Malachy Friedman
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how is xyience even still alive

I remember 4 yrs ago seeing you could buy 10 drinks for 2$ at big lots
4/23/13 10:18 PM
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JeffersonDArcyChoke
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Xyience is to Zuffa what Wolf Cola is to Frank Reynolds of Paddy's Pub. Phone Post
4/23/13 10:18 PM
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sincitydc
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Malachy Friedman - how is xyience even still alive

I remember 4 yrs ago seeing you could buy 10 drinks for 2$ at big lots
Filed bankruptcy, restructured, stopped supplement line. Phone Post 3.0
4/23/13 10:21 PM
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BrattMamley
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Did you say Ronda Rousey? This is ground-breaking! Phone Post 3.0
4/23/13 10:24 PM
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shaqitup
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I thought they were bankrupted? 

 

4/23/13 10:31 PM
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TopGrinder
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This is way to pay her the big bucks without it being on her contract. Xycience is structured to lose money as a tax write off for zuffa Phone Post 3.0
4/23/13 10:33 PM
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GloverRampagedMyBrownEye
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MakeMeBleed - This is great for WMMA bigger sponsors means bigger payday for the ladies

WAR ROWDY!!! Phone Post
I'm ashamed of you. Phone Post 3.0
4/23/13 10:34 PM
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UGCTT_El Pescadero
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Best Crack Drinks on the Market... Just grabbed sum cherry lime and CranRazz today... Will be sipping the delicious Wake-up water at O'dark thirty on the way to the Lake! Phone Post 3.0
4/23/13 10:40 PM
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98lbweakling
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Are people still drinking that lizard spit? Phone Post
4/23/13 10:43 PM
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LastRowCarl
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TopGrinder - This is way to pay her the big bucks without it being on her contract. Xycience is structured to lose money as a tax write off for zuffa Phone Post 3.0
Wow your completely right Phone Post
4/23/13 10:54 PM
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UGCTT_El Pescadero
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98lbweakling - Are people still drinking that lizard spit? Phone Post
It's the Nectar of the Gods!! Phone Post 3.0
4/24/13 12:29 AM
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crwhitlock
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From what I understand Zuffa took over control of Xyience when they couldn't pay their advertising debt to the UFC.
4/24/13 12:35 AM
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Pessimist_Pete
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I hope she does a "try fitting into a pair of these" commercial... Phone Post 3.0
4/24/13 12:36 AM
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Pessimist_Pete
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crwhitlock - From what I understand Zuffa took over control of Xyience when they couldn't pay their advertising debt to the UFC.
source or STFU Phone Post 3.0
4/24/13 12:36 AM
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FingerorMoon
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LastRowCarl - 
TopGrinder - This is way to pay her the big bucks without it being on her contract. Xycience is structured to lose money as a tax write off for zuffa Phone Post 3.0
Wow your completely right Phone Post


But why even bother. Dana publically brags about backstage unlisted bonuses as forming a huge part of a fighters paycheque.
4/24/13 2:58 AM
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JimmersonzGlove
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Shocking Phone Post
4/24/13 3:02 AM
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CDarwin
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The photographer is a cock faggot.

I think at least a hint of cameltoe is to be expected in a shot like that. :(

4/24/13 9:02 AM
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Letibleu
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Edited: 04/24/13 9:04 AM
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fishyfish - 

wasn't Xyience a fake company, allowing Zuffa to use them as imaginary  investors or something, for something shady ?  did they become real at some point ?


That's not quite how it works, but yeah, there was a fiscal anomaly or 'situation' that forced Xyience into chapter 11. 

4/24/13 9:03 AM
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SonOfThePeepHole
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Because Rhonda drinks Xyience everyday, shes owes her skill to Xyience Phone Post
4/24/13 9:05 AM
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DeuceDroppin
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Glad to see that they signed such an intelligent, well spoken, young lady, to represent them. Phone Post
4/24/13 9:06 AM
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Anderson's BBC in my Goku
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Letibleu -
fishyfish - 

wasn't Xyience a fake company, allowing Zuffa to use them as imaginary  investors or something, for something shady ?  did they become real at some point ?


That's not quite how it works, but yeah, there was a fiscal anomaly or 'situation' that forced Xyience into chapter 11. 

Since when does failing to make money = a fiscal anomaly. Phone Post 3.0
4/24/13 10:30 AM
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FingerorMoon
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Anderson's BBC in my Goku - 
Letibleu -
fishyfish - 

wasn't Xyience a fake company, allowing Zuffa to use them as imaginary  investors or something, for something shady ?  did they become real at some point ?


That's not quite how it works, but yeah, there was a fiscal anomaly or 'situation' that forced Xyience into chapter 11. 

Since when does failing to make money = a fiscal anomaly. Phone Post 3.0


Since it makes me feel better about my life and career?
4/24/13 10:32 AM
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Shanle929
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Whatever Xyience is, their energy drinks taste sooooo good!!! Phone Post 3.0

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