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UnderGround Forums >> Bellator Flops on Spike... only 450k viewers.

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6/20/13 8:30 PM
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PrettyBoy
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MMALogic did this all last season with BellatorMMA too. He came out saying if they did 600k they were done. They came out and did 900k. He then said the ratings would fall after the initial push. They went from 700k- 900k the rest of the season. By the end of the season he was saying they needed to be doing over 900k all the time or they would be gone.

It's so lame and predictable at this point he is clearly a Zuffa shill trying to get back at BellatorMMA for shitting on UFC's FX TUF numbers. Every time BellatorMMA has an event you can expect a MMALogic thread the next day saying why these numbers suck and when they will be cancelled.

Just stop watching if you don't like Bellator man. Phone Post 3.0
6/20/13 8:37 PM
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Jack Skellington
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I LOVE GSP - they need to just advertise I didn't know it was on yesterday until I came here after work.

same, I forgot it was on

6/20/13 8:57 PM
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quidnunc
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they were pulling in 800+k for some events before so it's not like people wouldn't watch bellator if it's on the right time with the right lead in (and fights people actually want to watch)

my cable company, rogers who shows ufc events on their channel conveniently decided to take spike off basic cable but the channel is shit in general so probably just a coincidence if their overall viewership is terrible for basic cable
6/20/13 9:24 PM
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dermotfix
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what a shill-storm!

6/20/13 9:37 PM
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D241
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I like to say,

 

"That fat lady isn't singing yet, but she's in the back room warming up going fa-la-la-la-la-la-la-la-laaaaaa"

6/20/13 9:37 PM
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donnybrook
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Up here in Boston I was in the firehouse for the Bellator card. Pretty much every guy in the station watches any live MMA or boxing show when its on. As it was game 4 of the Stanley Cup of the Bruins vs the "sauce is on top of the cheese so it's really not even pizza"/ "we'll just steal the mascot from the Washington DC NFL team"/ "Danke Shane is sung by Abe Froman at our parades"/errrrrrrrrr, Blac-cocks game, all chose to watch hockey over MMA.

Don't worry about ratings during Stanley Cup in June. Phone Post
6/20/13 9:43 PM
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GeoDim
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I'm far from a casual MMA fan and even I missed Bellator last night, expecting it to be on Thursday night. Phone Post 3.0
6/20/13 9:52 PM
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Rob San Soo
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I miss strike force , but I miss pride more lol Phone Post 3.0
6/20/13 9:55 PM
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MostLegit
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I don't watch all the minor league MMA but I used to watch Bellator. Their predatory contract policies have made me decide to watch WSoF instead. I can only voice my dissatisfaction with what I choose to watch. Phone Post 3.0
6/20/13 9:58 PM
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ColefistbumpedmyBuffer
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It was on at the same time as the hockey game Phone Post
6/20/13 10:00 PM
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ColefistbumpedmyBuffer
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donnybrook - Up here in Boston I was in the firehouse for the Bellator card. Pretty much every guy in the station watches any live MMA or boxing show when its on. As it was game 4 of the Stanley Cup of the Bruins vs the "sauce is on top of the cheese so it's really not even pizza"/ "we'll just steal the mascot from the Washington DC NFL team"/ "Danke Shane is sung by Abe Froman at our parades"/errrrrrrrrr, Blac-cocks game, all chose to watch hockey over MMA.

Don't worry about ratings during Stanley Cup in June. Phone Post
Screw you, bro. Howd that OT goal taste? Phone Post
6/20/13 10:05 PM
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The Lurker Below
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not sure about anyone else but here in southern Ontario I had to look pretty hard to find SPIKE TV for some reason. Last I checked, spike was channel 32 on Rogers in my area and it took me 15 minutes to find that the channel was moved to something like 290.

I'm sure that wasn't everyone's case, however I had to start looking for a stream before I stumbled on the channel.
6/20/13 11:07 PM
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Naderhood
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PrettyBoy - MMALogic did this all last season with BellatorMMA too. He came out saying if they did 600k they were done. They came out and did 900k. He then said the ratings would fall after the initial push. They went from 700k- 900k the rest of the season. By the end of the season he was saying they needed to be doing over 900k all the time or they would be gone.

It's so lame and predictable at this point he is clearly a Zuffa shill trying to get back at BellatorMMA for shitting on UFC's FX TUF numbers. Every time BellatorMMA has an event you can expect a MMALogic thread the next day saying why these numbers suck and when they will be cancelled.

Just stop watching if you don't like Bellator man. Phone Post 3.0
For fucks sake THIS Phone Post 3.0
6/20/13 11:24 PM
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TheMessiah
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I dvred Phone Post 3.0
6/20/13 11:25 PM
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Steve4192
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dermotfix - 

what a shill-storm!


It's like a battle royal between the Zuffa shills and the Bellator shills. The Zuffa shills claiming the ratings foreshadow the imminent death of Bellator (the same death they have been predicting for five years) and the Bellator shills trying to put a positive spin on what are pretty obviously bad ratings. The truth is, both sides are right to a certain degree. They are shitty ratings, but it's only one fucking night and doesn't mean much in the grand scheme of things.

Bellator is CHEAP programming for Spike. That is why Viacom bought it. To fill up Spike's schedule on the cheap and maintain their position as the cable network that delivers the male 18-35 demographic. As long as it remains cheap, they are probably safe. The time to start worrying is if Viacom starts dumping money into them. Once real money starts getting thrown around, expectations suddenly become a lot higher and the consequences of failing to meet expectations become a lot more dire.
6/20/13 11:26 PM
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PeaceThroughStrength
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MMfan2013 - 
MMALOGIC - 
Chris27 - 

Wow thats brutally bad.

Expect them to cancell the Friday slot and go back to Thurs after TNA.

 

 


Yeah but they are not gonna sacrifice TNA for this shit. TNA will keep their prime 9pm to 11pm timeslot. TNA is the flagship product on spike.

But yes, if they do keep bellator it will likely be in a late night timeslot after TNA (11pm to 1am). if that happens i dont even see that lasting very long. It's too expensive to run a national promotion.

Way cheaper to simply license programming from regional events like legacy, etc... the way hdnet does it.

Yeah paying a license fee for a glorified KOTC show like Legacy is much cheaper. But you get what you pay for. Viacom is not worried about the quality of Bellator , nor the opinions of a few random people who monopolize the UG with negative rants.

Has Bellator or Bjorn ever said "We're competing with UFC--We give a fuck what they're doing? No. In fact, Bjorn never even mentions DFW or much of the UFC"

They focus on what "They're doing" not what others are doing. That's rule #1 of building a successful brand. Which obviously you've never have a hand in doing.


I'm pretty sure rule #1 would be having a product people want.
6/20/13 11:29 PM
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PeaceThroughStrength
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Friday night is probably the worst night of the week for the demographic they are going for.
6/20/13 11:32 PM
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Steve4192
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bozy -  Is 450k really that bad. They can't all be record breaking. Phone Post

It's pretty bad.

It's about 1/2 of what they drew on a good night last season.

I don't buy the hockey excuse either. The UFC used to demolish hockey when they went head-to-head. I believe Spike even beat the NHL playoffs in 2012 when they were showing UFC re-runs. The crossover is not that great south of America's hat.

I think the ratings were down because (1) no more lead-in from TNA and (2) they lost some viewers in the switch to a new night. The second problem will probably sort itself out, but not having that TNA lead-in is going to remain a thorn in their side.
6/21/13 12:11 AM
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Kings21
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Naderhood - 
PrettyBoy - MMALogic did this all last season with BellatorMMA too. He came out saying if they did 600k they were done. They came out and did 900k. He then said the ratings would fall after the initial push. They went from 700k- 900k the rest of the season. By the end of the season he was saying they needed to be doing over 900k all the time or they would be gone.

It's so lame and predictable at this point he is clearly a Zuffa shill trying to get back at BellatorMMA for shitting on UFC's FX TUF numbers. Every time BellatorMMA has an event you can expect a MMALogic thread the next day saying why these numbers suck and when they will be cancelled.

Just stop watching if you don't like Bellator man. Phone Post 3.0
For fucks sake THIS Phone Post 3.0

UG News son. UG news.
6/21/13 12:16 AM
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12SixElbow
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TheKidAintMine - Bjorn better start doing something drastic now.

Viacom, unlike Zuffa, isn't in the MMA business for the long haul. For Viacom, Bellator is just another business unit that needs to start making money and justifying its existence sooner rather than later.

That's the problem with these large companies that have no history in MMA and that don't have a love for the sport getting involved in the MMA game. They want quick returns and aren't in it for the long term.

Source on Bellator not making profit?

I'd be interested in seeing it.

 

 

The last Bellator card with payout numbers I saw was well under 150K for the entire cards payouts. Of course you've got flying guys in, costs associated with the space, etc... But remember Bellator is doing these things at very small venues (compared to UFC). Seems like it would be very hard for them to do a show on television with all the advertising and sponsors they have and not turn a profit.

 

6/21/13 12:21 AM
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12SixElbow
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Edited: 06/21/13 12:22 AM
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Steve4192 - 
bozy -  Is 450k really that bad. They can't all be record breaking. Phone Post

It's pretty bad.

It's about 1/2 of what they drew on a good night last season.

I don't buy the hockey excuse either. The UFC used to demolish hockey when they went head-to-head. I believe Spike even beat the NHL playoffs in 2012 when they were showing UFC re-runs. The crossover is not that great south of America's hat.

I think the ratings were down because (1) no more lead-in from TNA and (2) they lost some viewers in the switch to a new night. The second problem will probably sort itself out, but not having that TNA lead-in is going to remain a thorn in their side.

 

Source on the UFC "demolishing" a Stanley cup game?

 

The NHL Stanley Cup game between the Boston Bruins and the Chicago Blackhawks drew 6.64 million viewers (Which UFC has had that many viewers in the US???) when it aired starting at 8 p.m. EDT.  Bellator 96 kicked off at the same time, and the new reality show was still airing while the game was ongoing.

6/21/13 12:30 AM
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armbarheelhook
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I don't really know and i don't care too mich about ratings. Let the bigwigs worry about that. Just give me some exciting and entertaining fights to watch and i will be happy.

I will say however that Bellator 96 was sold out. On Tuesday night they were offering (buy 1 ticket at regular price get 3 free).
Needless to say that place was packed with only a handful of empty seats.

I think it would be safe to say that evveryone there at the event had a good time with not only some exciting fights on the card, but to also meet all 4 coaches in person and ofcourse the ticket prices. Phone Post
6/21/13 12:37 AM
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Chris27
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Steve4192 - 
bozy -  Is 450k really that bad. They can't all be record breaking. Phone Post

It's pretty bad.

It's about 1/2 of what they drew on a good night last season.

I don't buy the hockey excuse either. The UFC used to demolish hockey when they went head-to-head. I believe Spike even beat the NHL playoffs in 2012 when they were showing UFC re-runs. The crossover is not that great south of America's hat.

I think the ratings were down because (1) no more lead-in from TNA and (2) they lost some viewers in the switch to a new night. The second problem will probably sort itself out, but not having that TNA lead-in is going to remain a thorn in their side.

Agreed.  The new night, no TNA lead in and NHL being on hurt.  I dont think its the huge excuse Bellator makes it out to be but they probably did lose some casual sports fans who were watching the NHL.

Next Wed Fight Master ratings will tell alot, if they dont go up they have a serious, serious problem.  I expect the next live event will do well since its stacked with two titel fights and Mo.

If Bellator is smart they start promoting that event next week during Fight Master and every week after that promote the hell out of that July 31st card. 

UFC on FX or on Spike those events only get promoted on that network so when the UFC was on Spike I'd watch Spike alot with Unleashed and TUF and fight nights etc so I saw the promos.  Same with FX, I watch Sons, Justified, Always SUnny and Archer so I see FX promos.  I dont watch Spike now at all except for when Bellator is on so I dont know how much promo they get for events day to day. 

 

6/21/13 12:46 AM
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Chris27
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nobones -  We should all know by now that if your tv partner puts you on Friday night they are sort of dooming your ability to draw viewers. Any way you slice it, going to Fridays is bad news for an MMA based reality show. Phone Post

You would think that but they have to do better than they did last night.  Obviously Bellator isnt gonna grow on Friday nights but on their own night on Friday they can probably get a decent ratings and hold steady.

 

Maybe 700k.  ITs not gonna challenge the UFC  like some hope for but they probably will be good enough to last and put on fights and be number 2.  But those thinking this reality show was gonna be a game changer got a rude awakening.

6/21/13 1:02 AM
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HereticMMA
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They need better marketing. I had no clue Bellator was running on a Wednesday or I wouldn't have missed it. I'm sure I'm not alone.

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