UnderGround Forums
 

UnderGround Forums >> Bellator Flops on Spike... only 450k viewers.


6/21/13 12:37 AM
Ignore | Quote | Vote Down | Vote Up
Chris27
Send Private Message Add Comment To Profile

Member Since: 10/24/11
Posts: 11305
Steve4192 - 
bozy -  Is 450k really that bad. They can't all be record breaking. Phone Post

It's pretty bad.

It's about 1/2 of what they drew on a good night last season.

I don't buy the hockey excuse either. The UFC used to demolish hockey when they went head-to-head. I believe Spike even beat the NHL playoffs in 2012 when they were showing UFC re-runs. The crossover is not that great south of America's hat.

I think the ratings were down because (1) no more lead-in from TNA and (2) they lost some viewers in the switch to a new night. The second problem will probably sort itself out, but not having that TNA lead-in is going to remain a thorn in their side.

Agreed.  The new night, no TNA lead in and NHL being on hurt.  I dont think its the huge excuse Bellator makes it out to be but they probably did lose some casual sports fans who were watching the NHL.

Next Wed Fight Master ratings will tell alot, if they dont go up they have a serious, serious problem.  I expect the next live event will do well since its stacked with two titel fights and Mo.

If Bellator is smart they start promoting that event next week during Fight Master and every week after that promote the hell out of that July 31st card. 

UFC on FX or on Spike those events only get promoted on that network so when the UFC was on Spike I'd watch Spike alot with Unleashed and TUF and fight nights etc so I saw the promos.  Same with FX, I watch Sons, Justified, Always SUnny and Archer so I see FX promos.  I dont watch Spike now at all except for when Bellator is on so I dont know how much promo they get for events day to day. 

 

6/21/13 12:46 AM
Ignore | Quote | Vote Down | Vote Up
Chris27
Send Private Message Add Comment To Profile

Member Since: 10/24/11
Posts: 11306
nobones -  We should all know by now that if your tv partner puts you on Friday night they are sort of dooming your ability to draw viewers. Any way you slice it, going to Fridays is bad news for an MMA based reality show. Phone Post

You would think that but they have to do better than they did last night.  Obviously Bellator isnt gonna grow on Friday nights but on their own night on Friday they can probably get a decent ratings and hold steady.

 

Maybe 700k.  ITs not gonna challenge the UFC  like some hope for but they probably will be good enough to last and put on fights and be number 2.  But those thinking this reality show was gonna be a game changer got a rude awakening.

6/21/13 1:02 AM
Ignore | Quote | Vote Down | Vote Up
HereticMMA
Send Private Message Add Comment To Profile

Member Since: 10/18/12
Posts: 163
They need better marketing. I had no clue Bellator was running on a Wednesday or I wouldn't have missed it. I'm sure I'm not alone.
6/21/13 1:11 AM
Ignore | Quote | Vote Down | Vote Up
armbarheelhook
94 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 2/4/11
Posts: 1574
My guess is Spike is trying to setup one night a week with 4+ hours of straight MMA related programming. You have Bellator, Fight Master, and the (2) other shows that are currently in the works. Gym Rescue with Randy Couture and a Rampage reality show.

If there are any people out there that think Fight Master would be a game changer for turning Bellator into the #1 MMA org is delusional imo. The UFC has been at it for too long and is much more established. These people need to just wait it out in hopes that the UFC sinks itself. The UFC has already seen a decline over the years in TUF viewing and PPV #s, along with people getting upset with unwarranted/undeserved title fights.

Who knows if any of this will happen. Who knows if down the road MMA as we know it is nonexistant and replaced with the next best thing.

Just sit back and try to enjoy all the free fights you get to watch from any org without having to shell out $60+ every month for ppv's. Phone Post
6/21/13 1:13 AM
Ignore | Quote | Vote Down | Vote Up
BeatonHauff
68 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 9/18/12
Posts: 1546
Down in the acid mines me and guys watched game 4, crazy game, I thought bellator was Thursday, they can all lick my taint. Phone Post
6/21/13 1:42 AM
Ignore | Quote | Vote Down | Vote Up
tbi0904
52 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 10/24/10
Posts: 1127
donnybrook -  Up here in Boston I was in the firehouse for the Bellator card. Pretty much every guy in the station watches any live MMA or boxing show when its on. As it was game 4 of the Stanley Cup of the Bruins vs the "sauce is on top of the cheese so it's really not even pizza"/ "we'll just steal the mascot from the Washington DC NFL team"/ "Danke Shane is sung by Abe Froman at our parades"/errrrrrrrrr, Blac-cocks game, all chose to watch hockey over MMA.

Don't worry about ratings during Stanley Cup in June. Phone Post

The Blackhawks were founded before the Redskins, slick. Good try though.
6/21/13 2:06 AM
Ignore | Quote | Vote Down | Vote Up
crwhitlock
7 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 3/5/11
Posts: 95
Bellator has been mismanaged for a long time. The MMA community by and large see's them as a second rate, shady organization. There continual insistence on roping fighters into legal quicksand with their contracts is not a business model for success. The Eddie Alvarez situation has been the equivalent to a PR nuclear bomb for Bellator. When your best idea is to sign Rampage Jackson to a mega deal, it's clear you need help with your decision making.
6/21/13 2:31 AM
Ignore | Quote | Vote Down | Vote Up
pegson123
Send Private Message Add Comment To Profile

Member Since: 8/16/11
Posts: 896
The wart hog is galloping towards the axe shed Phone Post
6/21/13 2:35 AM
Ignore | Quote | Vote Down | Vote Up
meth wizard
27 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 9/28/12
Posts: 326
12SixElbow -
Steve4192 - 
bozy -  Is 450k really that bad. They can't all be record breaking. Phone Post

It's pretty bad.

It's about 1/2 of what they drew on a good night last season.

I don't buy the hockey excuse either. The UFC used to demolish hockey when they went head-to-head. I believe Spike even beat the NHL playoffs in 2012 when they were showing UFC re-runs. The crossover is not that great south of America's hat.

I think the ratings were down because (1) no more lead-in from TNA and (2) they lost some viewers in the switch to a new night. The second problem will probably sort itself out, but not having that TNA lead-in is going to remain a thorn in their side.

 

Source on the UFC "demolishing" a Stanley cup game?

 

The NHL Stanley Cup game between the Boston Bruins and the Chicago Blackhawks drew 6.64 million viewers (Which UFC has had that many viewers in the US???) when it aired starting at 8 p.m. EDT.  Bellator 96 kicked off at the same time, and the new reality show was still airing while the game was ongoing.

I work at a production company and worked a Bellator event last season. The higher ups were saying the venue paid to have Bellator come to their venue.

Just some insight. Carry on. Phone Post
6/21/13 2:36 AM
Ignore | Quote | Vote Down | Vote Up
meth wizard
27 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 9/28/12
Posts: 327
^quoted the wrong person. Fuckin app. Phone Post
6/21/13 2:49 AM
Ignore | Quote | Vote Down | Vote Up
Jambo888
537 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 6/30/09
Posts: 12515

too bad. fighters need more good payday opportunities 

6/21/13 2:50 AM
Ignore | Quote | Vote Down | Vote Up
kevsh
20 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 11/11/11
Posts: 2353
I don't know much about TV ratings, but when I read they weren't in the top 100 for the 18-49 demographic, I read they weren't in the TOP ONE HUNDRED?!?!?!

I'd be curious to see what shows they actually beat.
6/21/13 3:13 AM
Ignore | Quote | Vote Down | Vote Up
CindyO
Send Private Message Add Comment To Profile

Member Since: 2/10/06
Posts: 22726
Libero21 - I enjoyed the card, it wasn't great but king mo and Ryan Martinez fights were both fun to watch and best of all it was free Phone Post 3.0

Can't beat free and these guys need promotions to gain experience for when the big show comes-a-calling. And the fighters need the checks, regardless of how small they may or may not be.

I caught Fight Master and hope Joe Silva did too because a few of those guys look like they got it going on and aren't afraid to get in there and mix it UP!!! But its too bad Joe Riggs is on the show because I think he can win this show and possibly grace the Octagon with his badass self after he figures out how to get out of his Viacom/Bellator contract down the road=)  WWWWWAR Riggs!

 

Cindy

6/21/13 3:52 AM
Ignore | Quote | Vote Down | Vote Up
Korpiklaani
Send Private Message Add Comment To Profile

Member Since: 7/28/06
Posts: 1778
i never watch spike tv so it was kinda of a surprise to hear it was back on, love bellator, had some good fights, ill never understand why people like to see other mma orgs crash, its pathetic and sad, MMALOGIC is a perfect example of that
6/21/13 5:05 AM
Ignore | Quote | Vote Down | Vote Up
Lynchman
12 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 4/6/03
Posts: 540
meth wizard - 
12SixElbow -
Steve4192 - 
bozy -  Is 450k really that bad. They can't all be record breaking. Phone Post

It's pretty bad.

It's about 1/2 of what they drew on a good night last season.

I don't buy the hockey excuse either. The UFC used to demolish hockey when they went head-to-head. I believe Spike even beat the NHL playoffs in 2012 when they were showing UFC re-runs. The crossover is not that great south of America's hat.

I think the ratings were down because (1) no more lead-in from TNA and (2) they lost some viewers in the switch to a new night. The second problem will probably sort itself out, but not having that TNA lead-in is going to remain a thorn in their side.

 

Source on the UFC "demolishing" a Stanley cup game?

 

The NHL Stanley Cup game between the Boston Bruins and the Chicago Blackhawks drew 6.64 million viewers (Which UFC has had that many viewers in the US???) when it aired starting at 8 p.m. EDT.  Bellator 96 kicked off at the same time, and the new reality show was still airing while the game was ongoing.

I work at a production company and worked a Bellator event last season. The higher ups were saying the venue paid to have Bellator come to their venue.

Just some insight. Carry on. Phone Post

The Casinos pay Bellator a fee, but keep the ticket sales.
6/21/13 6:02 AM
Ignore | Quote | Vote Down | Vote Up
luctaro
22 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 12/31/10
Posts: 589
CindyO - 
Libero21 - I enjoyed the card, it wasn't great but king mo and Ryan Martinez fights were both fun to watch and best of all it was free Phone Post 3.0

Can't beat free and these guys need promotions to gain experience for when the big show comes-a-calling. And the fighters need the checks, regardless of how small they may or may not be.

I caught Fight Master and hope Joe Silva did too because a few of those guys look like they got it going on and aren't afraid to get in there and mix it UP!!! But its too bad Joe Riggs is on the show because I think he can win this show and possibly grace the Octagon with his badass self after he figures out how to get out of his Viacom/Bellator contract down the road=)  WWWWWAR Riggs!

 

Cindy


Who are you kidding Cindy, if the big show comes-a-calling they will get sued.
6/21/13 6:46 AM
Ignore | Quote | Vote Down | Vote Up
fightharder
14 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 1/14/11
Posts: 4039
Naderhood -
TheCrow13 -

MMALogic, I dont understand why you would root for a promotion to fail. I see you post a lot on here, and you really seem like a little boy with a personal vendeta.

Get used to it. He's a known Zuffa shill and the only time he ever posts is when he's shitting on Bellator. Same old song. Prob one of Cindy O's other accounts. Phone Post 3.0
That is so sad. Zuffa and the Ufc will do well regardless. Actually if these people had a little forsight they would know that reasonable succes of Bellator would only further the succes of the Ufc.

If nobody has cars your need penetration and recognition of the wonders of having a car. Doesn't matter that much if a smaller brand, with less quality, creates awareness. In the end people who like to drive trade up for a better quality brand anyways.

Still how much of it was the hockey finals? And how much did the seperation of TNT hurt ( seperated them to soon?).

Anyways rooting against an alternative organisation is not the same as rooting for an alternative sport team. It would be like rooting for or against one league or the other. Kind of weird for someone for the States but in EU we have different national football leagues. Nobody really ever roots for particular leagues because its just stupid. You root for clubs. So in MMA it will translate to fighters or their camps. The other way of thinking is just plain stupidity if you are a fan of the sport. Phone Post 3.0
6/21/13 6:55 AM
Ignore | Quote | Vote Down | Vote Up
fightharder
14 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 1/14/11
Posts: 4040
CindyO -
Libero21 - I enjoyed the card, it wasn't great but king mo and Ryan Martinez fights were both fun to watch and best of all it was free Phone Post 3.0

Can't beat free and these guys need promotions to gain experience for when the big show comes-a-calling. And the fighters need the checks, regardless of how small they may or may not be.

I caught Fight Master and hope Joe Silva did too because a few of those guys look like they got it going on and aren't afraid to get in there and mix it UP!!! But its too bad Joe Riggs is on the show because I think he can win this show and possibly grace the Octagon with his badass self after he figures out how to get out of his Viacom/Bellator contract down the road=)  WWWWWAR Riggs!

 

Cindy

If the Ufc wants him out of his contract they just need to buy him out by offering him an significently higher MONEY( not just a "traditional PPV" offer where they mitigate the risk for the company).

And lets not kid ourselfs. The only big star that made the transition was Lombard and look how well that turned out.

I like Bellator and u do think it needs to become more viable as an organisation but they always play second fiddle. The Ufc doesnt really need there talent.

They might need to but their stars eventually ( and they have the money.. So they should stop with the antics already. They just need to take on a little more risk if they want the guys. They cant have tgere cake and eat it two anymore though) but really dont see the need at the moment. Phone Post 3.0
6/21/13 6:59 AM
Ignore | Quote | Vote Down | Vote Up
Macedawgg
32 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 7/2/03
Posts: 14727

Let's not kid ourselves on the contracts either--Zuffa's and Bellator's do virtually the same exact things.

Bellator, as the minnow to Zuffa's whale, has utilized their oppressive contracts recently. . .

Zuffa, however, has done similar things as well. 

6/21/13 7:10 AM
Ignore | Quote | Vote Down | Vote Up
luctaro
22 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 12/31/10
Posts: 590
Stannis Baratheon - 
luctaro -
TheCrow13 - 

MMALogic, I dont understand why you would root for a promotion to fail. I see you post a lot on here, and you really seem like a little boy with a personal vendeta.


makes it fun.. Its like rooting for a sports team, you want the other team to fail.
Yeh cool idea.. That way the UFC can monopolise on things and make their own rules as they go cos they have no competition. Phone Post 3.0

Yeah never said it was good. Its just that its fun.




Also you are not the real heir to the Iron Throne so watch out for Khaleesi.
6/21/13 7:41 AM
Ignore | Quote | Vote Down | Vote Up
MrHughes1991
55 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 3/6/13
Posts: 714
Maybe it's just karma for the shitty shady things Bellator has been doing Phone Post 3.0
6/21/13 8:20 AM
Ignore | Quote | Vote Down | Vote Up
CindyO
Send Private Message Add Comment To Profile

Member Since: 2/10/06
Posts: 22727
MMfan2013 - 
MMALOGIC - 
Chris27 - 

Wow thats brutally bad.

Expect them to cancell the Friday slot and go back to Thurs after TNA.

 

 


Yeah but they are not gonna sacrifice TNA for this shit. TNA will keep their prime 9pm to 11pm timeslot. TNA is the flagship product on spike.

But yes, if they do keep bellator it will likely be in a late night timeslot after TNA (11pm to 1am). if that happens i dont even see that lasting very long. It's too expensive to run a national promotion.

Way cheaper to simply license programming from regional events like legacy, etc... the way hdnet does it.

Yeah paying a license fee for a glorified KOTC show like Legacy is much cheaper. But you get what you pay for. Viacom is not worried about the quality of Bellator , nor the opinions of a few random people who monopolize the UG with negative rants.

Has Bellator or Bjorn ever said "We're competing with UFC--We give a fuck what they're doing? No. In fact, Bjorn never even mentions DFW or much of the UFC"

They focus on what "They're doing" not what others are doing. That's rule #1 of building a successful brand. Which obviously you've never have a hand in doing.


Has Bellator or Bjorn ever said "We're competing with UFC--We give a fuck what they're doing? No. In fact, Bjorn never even mentions DFW or much of the UFC"

 

I snickered at your post until I saw your screen name- now I assume you just didn't know so I hope these links help you understand that Bjorn nor Viacom (majority owner of Bellator) have hidden the fact they are in this to compete with the UFC:

http://www.mmajunkie.com/news/2013/05/rebney-alexandre-makovsky-paid-in-full-bellator-will-never-be-ufc-feeder

"It has gone very sour," Rebney said. "But the motivation behind it is pretty simple. We're in a very, very unique spot in terms of rarified air. We're in a spot that nobody else has ever occupied in the mixed-martial-arts space other than the UFC, and I think it needs to be made very clear we never have been and we never will be a feeder system for the UFC. We are building up champions and some of the greatest fighters in the world compete in this organization. I believe we have the greatest featherweight and the greatest lightweight in the world fighting in this organization, and soon I believe we'll have more of the nest fighters in their respective weights fighting in this organization.

"We did not get into this to be No. 2, and so the reality of this situation is that we're not simply an organization that was designed to give people an opportunity, and then ultimately they can transition to the UFC.

---------------------------------------------------

http://www.nytimes.com/2013/02/17/business/media/cage-fightings-popularity-has-media-giants-in-a-slugfest.html?pagewanted=all&_r=0

“We have enormous respect for the U.F.C. and now we will compete with them head-to-head,” says Doug Herzog, president of the Viacom Entertainment Group.

Mr. White praised his working relationship with Mr. Herzog, whom he calls “a stud.” But he says the idea of Bellator competing with the U.F.C. “is like saying the local high school football team is going up against the N.F.L.”

-----------------------------------------------------------

http://www.fightday.com/mma/2010/01/bellator-ceo-bjorn-rebney-mma-trumps-boxing-theres-not-much-of-a-comparison/

"... It's this structure, and the unambiguous nature of how you succeed in the promotion, that Rebney believes allows the company to compete with the UFC and Strikeforce for top talent.

"I think it's the format, the structure of the organization. We've taken the suit, the matchmaker in his shiny suit sitting behind his desk and eliminated him from the equation. In Bellator, you will never see a guy fight his heart out, bloody and covered in sweat, have to drop to his knees and beg me for a title shot," Rebney said. "In Bellator you win three fights in a tournament and you are either the champion or the number one ranked challenger. And every time you fight you make more money. The top contenders at 45, 55, 70, and 85-each guy will walk away with six figures and a shot at the world title. It boils down to what fighters want. They like to fight, they like to make money, they want to be on TV, and they want a chance at a world title. And they want to be able to control it. Fighters want to control their own destiny."

 

They focus on what "They're doing" not what others are doing. That's rule #1 of building a successful brand. Which obviously you've never have a hand in doing.

Gotta LOL@ this shit though=) Google is your friend.

 

Cindy

6/21/13 8:44 AM
Ignore | Quote | Vote Down | Vote Up
Steve4192
218 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 6/1/07
Posts: 8686
Bellator Fan - If the Chandler fight had happened they would've been in the 800-900K range again. Phone Post 3.0

I doubt that.

For some strange reason, card quality has never been a driving force in Bellator's ratings. A fighter will get great ratings for one fight and then terrible ratings for the next. Bellator's ratings don't seem to have a predictable pattern. They seem random.

It wouldn't shock me if the ratings for the next show are much better, but I don't think it will be because a specific fighter is on the card.
6/21/13 9:02 AM
Ignore | Quote | Vote Down | Vote Up
Card
2011 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 7/22/05
Posts: 33791

I really enjoy Bellator... I hope the ratings pick up over the next couple weeks.

6/21/13 9:09 AM
Ignore | Quote | Vote Down | Vote Up
Naderhood
809 The total sum of your votes up and votes down Send Private Message Add Comment To Profile

Member Since: 12/27/08
Posts: 19131
crwhitlock - Bellator has been mismanaged for a long time. The MMA community by and large see's them as a second rate, shady organization. There continual insistence on roping fighters into legal quicksand with their contracts is not a business model for success. The Eddie Alvarez situation has been the equivalent to a PR nuclear bomb for Bellator. When your best idea is to sign Rampage Jackson to a mega deal, it's clear you need help with your decision making.
I found another one! Phone Post 3.0

Reply Post

You must log in to post a reply. Click here to login.