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7/1/13 6:20 PM
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Rohto® Cooling Eye Drops Bring Relief Outside the Octagon
Michael “The Count” Bisping challenged by Rohto® in Stare Wars Competition

Orchard Park, NY- June 26, 2013- Rohto® Cooling Eye Drops travels to the UFC Fan Expo in Las Vegas to give mixed martial arts fans ‘Fast Cooling Relief’ for their eyes July 5-6, 2013. Rohto® Cooling Eye Drops, the best eye drops ever, for any situation, is providing fans the opportunity to challenge The Ultimate Fighter Season 3 winner, Michael “The Count” Bisping outside the octagon in a ‘Stare Wars’ staring competition July 5th at 1:30pm.

Get the Ultimate Fighting Championship (UFC) ‘Stare Down’ experience, Rohto style. One $500 American Express® gift card will be awarded for the longest stare time and one 50-inch flat screen television for most wins accumulated. Visit the Rohto booth #7127 for official rules, free samples and great prizes.

An intense exercise regimen and long hours in the gym can lead to tired and irritated eyes. "When training 2 to 3 times a day in preparation for a fight, it is important to make the most of each session,” says Michael Bisping, UFC middleweight contender. “Rohto® Cooling Eye Drops help my eyes feel alert and extremely refreshed within a matter of seconds, allowing me to maximize my potential during each workout.”

Rohto® Cooling Eye Drops is on a mission to help extreme fighters and their fans fight irritated eyes with products like Rohto Cool, a redness reliever eye drop and Rohto Hydra, for dry eye relief. Rohto Cooling Eye Drops provide instant cooling relief on contact soothing your eyes for up to 8 hours.”

About Rohto® Eye Drops

Rohto Cooling Eye Drops provide fast-acting relief for irritated eyes. Unlike ordinary eye drops, Rohto’s Freshkick™ technology delivers an intense freshness that soothes and comforts eyes for up to 8 hours. Rohto Cooling Eye Drops are much more than an eye drop- they’re truly an experience. Get fast cooling relief!
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About Michael “The Count” Bisping

Michael “The Count” Bisping has made a name for himself in the UFC through great performance, controversial remarks and entertaining tactics. The UK native began his mixed martial arts career at age 15 in Britain’s first “No Holds Barred” competition. As winner of season 3 The Ultimate Fighter, Perennial Middleweight Title Contender and a 14-5 UFC career record, The Count is one of the most sought after MMA fighters.

About Rohto Pharmaceutical Company, Ltd.

Rohto Pharmaceutical Co., Ltd was founded in 1899 in Osaka, Japan, as a small family drugstore. The company was a pioneer in the over-the-counter medicines and consumer healthcare products. Fifty years later, it is now the 2nd largest consumer health company in Japan, establishing its position as a world leader in manufacturing and marketing pharmaceuticals, cosmetics, skincare and healthcare products. Rohto has operations in 12 major markets, with marketing/ distribution agreements in more than 150 countries globally.

About The Mentholatum Company

Mentholatum Company is a global health and wellness company located in Orchard Park, NY, and dedicated to providing effective solutions to our consumer’s personal needs.

Mentholatum brands include: OXY® Acne Medication, Softlips® lip balm, Rohto® Cooling Eye Drops, pHisoderm® facial care, Hada Labo Tokyo™ skin care and Mentholatum® ointment, trusted since 1889.

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