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UnderGround Forums >> Bellator 98 Does 437k Viewers


9/10/13 1:48 PM
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Chris27
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Edited: 09/10/13 1:50 PM
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MMA Supremacy ?@MMASupremacy 50m

Bellator on Saturday drew 437K viewers, not great at all, though Shlemenko vs Cooper did 595K & peaked at 663K. #mma #spiketv #ratings
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9/10/13 1:55 PM
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Steve4192
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MMALOGIC is going to be super-pissed you stole his thunder.
9/10/13 1:58 PM
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Chris27
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Steve4192 - MMALOGIC is going to be super-pissed you stole his thunder.

He will make his own thread on it shitting on them, dont worry. 

9/10/13 1:59 PM
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Steve4192
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Edited: 09/10/13 2:00 PM
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Correct me if I am wrong, but is that the lowest average viewership Bellator has had for a fight card since they moved to SpikeTV? I know FightMaster dipped under 400K, but I think the worst they had done for a live show was the 480K for the first show of the summer series.
9/10/13 2:00 PM
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Pancake Syrup Ali
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Bellator Fan - At least on Fridays there won't be much sports counter programming. Phone Post 3.0

There won't be many people watching Friday. Lots of people go out on Friday night

9/10/13 2:03 PM
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bearockbrobama
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Bellator Fan -
Chris27 -
Steve4192 - MMALOGIC is going to be super-pissed you stole his thunder.

He will make his own thread on it shitting on them, dont worry. 

Hard for him to shit on them given the last UFC didn't do much better with no sports counter programming. Bellator 98 went up against Notre Dame vs Mich, OU vs WVU etc. Phone Post 3.0
On a new channel vs a well established network in the top 30 channels.

Not the same at all. Phone Post
9/10/13 2:06 PM
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liquidrob
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Awful Numbers, not good

Friday's are going to be rough
9/10/13 2:10 PM
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Steve4192
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Bellator Fan - 
Chris27 -
Steve4192 - MMALOGIC is going to be super-pissed you stole his thunder.

He will make his own thread on it shitting on them, dont worry. 

Hard for him to shit on them given the last UFC didn't do much better with no sports counter programming. Bellator 98 went up against Notre Dame vs Mich, OU vs WVU etc. Phone Post 3.0

That's all well and good if you are looking at it from a strictly 'UFC versus Bellator' perspective. The problem with that perspective is, it doesn't take into account the outlook of their broadcast partners.

The UFC's worst rating is still FIVE TIMES better than what alternate programming on FS1 draws. Bellator OTOH is drawing ratings well below what alternate programming on SpikeTV draws. Spike could cancel Bellator and IMPROVE their ratings by showing reruns of Bar Rescue and Cops. FS1 could not do the same. The UFC is the BY FAR their biggest ratings draw.
9/10/13 2:11 PM
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Nuevo Haole
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Bellator Fan - 
Chris27 -
Steve4192 - MMALOGIC is going to be super-pissed you stole his thunder.

He will make his own thread on it shitting on them, dont worry. 

Hard for him to shit on them given the last UFC didn't do much better with no sports counter programming. Bellator 98 went up against Notre Dame vs Mich, OU vs WVU etc. Phone Post 3.0

its not hard at all - the UFC is co-opted into launching a brand new TV Channel, look at how well thats going for NBCSports & Compare that to FS1

UFC is giving the FS! launch a huge boost

spike is an established channel with ratings precedence 

9/10/13 2:14 PM
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Chris27
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Bellator Fan - Anyone with a brain knew this Saturday show was going to struggle. Phone Post 3.0

You are right, Sat was a brutal night for anything to run against college football and that game.

But still if it was the UFC 165 prelims and they did 400k viewers you would kill them and you know it.

Anyone can spin anything in their favor or trash anything. 

You compare Sat to Wed, new network to established network, network in 100 mill homes to network in 85-90 million homes.

You compare Sat vs college football but because Wed isnt a sports night you think that means they dont have competition.  You do realize tv is about the demo, on Weds with shows like Duck Dynasty, MTV Challenge, Always Sunny, they are competing for the same demo as UFC.  Everyone wants that 18-35 male and 18-49 demo.  Thats where tv lives.  Those shows on Wed attract the same demo the UFC is after.

Now UFC should be held to a higher standard even with a new network so you cant pass it off just on that, those numbers werent good and yes Bellator running this past Sat was a terrible night to go on for any sport but those arent good numbers either.

 

9/10/13 2:15 PM
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epwar
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Steve4192 - Correct me if I am wrong, but is that the lowest average viewership Bellator has had for a fight card since they moved to SpikeTV? I know FightMaster dipped under 400K, but I think the worst they had done for a live show was the 480K for the first show of the summer series.

History of live shows on Spike:

BELLATOR 85: 938,000
BELLATOR 86: 812,000
BELLATOR 87: 705,000
BELLATOR 88: 807,000
BELLATOR 89: 719,000
BELLATOR 90: 737,000
BELLATOR 91: 901,000
BELLATOR 92: 795,000
BELLATOR 93: 748,000
BELLATOR 94: 713,000
BELLATOR 95: 901,000
BELLATOR 96: 480,000 (Summer series)
BELLATOR 97: 697,000 (Summer series)
 
Season 8 actually did really well for a show new to Spike.  The move to Friday is not going to be good.  Also, they've lost a huge chunk betweeen seasons.

 

9/10/13 2:17 PM
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JimmersonzGlove
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People missed a great fight. Shlemenko always delivers.

9/10/13 2:20 PM
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Chris27
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epwar - 
Steve4192 - Correct me if I am wrong, but is that the lowest average viewership Bellator has had for a fight card since they moved to SpikeTV? I know FightMaster dipped under 400K, but I think the worst they had done for a live show was the 480K for the first show of the summer series.

History of live shows on Spike:

BELLATOR 85: 938,000
BELLATOR 86: 812,000
BELLATOR 87: 705,000
BELLATOR 88: 807,000
BELLATOR 89: 719,000
BELLATOR 90: 737,000
BELLATOR 91: 901,000
BELLATOR 92: 795,000
BELLATOR 93: 748,000
BELLATOR 94: 713,000
BELLATOR 95: 901,000
BELLATOR 96: 480,000 (Summer series)
BELLATOR 97: 697,000 (Summer series)
 
Season 8 actually did really well for a show new to Spike.  The move to Friday is not going to be good.  Also, they've lost a huge chunk betweeen seasons.

 


What hurt them is the move off Thurs.

SPike moved them of Thurs cause they needed to help TNA which wasnt doing well.  They figured it was because they were on 8-10pm.  They wanted it back at 9-11pm which meant Bellator had to move.

They hurt one org to help the other.    Bellator on its own is just not a big tv property for Spike, not when they average 700-800k or more in primetime.  its also the reason why they stopped airing FM replays and one of the reasons they moved FM to THurs.  one was to get TNA lead and the other was because it was sucking down their daily average being in primetime. 

I think they will get a season on Fridays and if the numbers dont go up or if they drop I think Viacom is gonna have to take a serious look at Bellator and think about moving it back to Thurs.    Everyone knew that lead in would be important but SPike hoped they would be able to go out on their own and do similar numbers and that hasnt happened. 

9/10/13 2:23 PM
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Steve4192
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epwar - 
Steve4192 - Correct me if I am wrong, but is that the lowest average viewership Bellator has had for a fight card since they moved to SpikeTV? I know FightMaster dipped under 400K, but I think the worst they had done for a live show was the 480K for the first show of the summer series.

History of live shows on Spike:

BELLATOR 85: 938,000
BELLATOR 86: 812,000
BELLATOR 87: 705,000
BELLATOR 88: 807,000
BELLATOR 89: 719,000
BELLATOR 90: 737,000
BELLATOR 91: 901,000
BELLATOR 92: 795,000
BELLATOR 93: 748,000
BELLATOR 94: 713,000
BELLATOR 95: 901,000
BELLATOR 96: 480,000 (Summer series)
BELLATOR 97: 697,000 (Summer series)
 
Season 8 actually did really well for a show new to Spike.  The move to Friday is not going to be good.  Also, they've lost a huge chunk betweeen seasons.

 


Yep

The ratings for season 8 were encouraging. But the fact that the last three shows (96-97-98) have posted the worst average ratings in the history of Bellator on Spike, is anything but encouraging. Season 8 never dipped below 700K. The Summer series and season 9 have yet to crack 700K and have only topped 500K once.
9/10/13 2:23 PM
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Chris27
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Bellator Fan - I think the first Friday event could be brutal but the numbers will grow over the season. The good thing is that it appears they will be sticking with Fridays long term. SPIKE needs to establish one night as fight night for Bellator. Phone Post 3.0

Problem is they arent gonna have big fights or cards thsi season cause they are stacking up the PPV.

So yes after a few weeks fans will get used to them being on Friday but they wont have those big fights to draw viewers in.

Thats why doing this move to Friday and the PPV at teh same time was stupid.  They knew moving to Friday would be tough so wouldnt it have been smarter to hold off the PPV till next year, establish Friday nights with your big stars, Chandler, Curran vs DS, Mo/Newton and then next season in the Spring you promote a PPV for early summer.

I know the timing would be off, no Chandler/Eddie, what if Mo lost, what if Page lost etc but the PPV and move to Friday happening at the same time hurts them.

9/10/13 2:38 PM
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GodSaveTheReem
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does anyone else think the battle between MMALOGIC and Bellator Fan feels like the battle between Jacob and the Shadow monster from 'Lost'? Even true to lost form I am not sure which is which
9/10/13 2:54 PM
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Morgz
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I enjoy the Bellator events.  I couldn't watch this last one live, but still have it on my DVR waiting for me.  I guess that means I don't count in the numbers though.

 

 

9/10/13 3:07 PM
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bryanand
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Bellator needs to fix their fucking production, I'm tired of having to remember to program my DVR to record the show after their event every single time. UFC has no problem with their events fitting in the allotted time slot anymore, it's Mickey Mouse shit.

9/10/13 3:18 PM
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Delorian
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Bunch of people missed out on a great middleweight battle. Phone Post 3.0
9/10/13 4:04 PM
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liquidrob
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Hopefully they can build a good base on Friday nights, it's a tough night though so we will see

They have jumped all over the place and time so far, a more permanent spot might help
9/10/13 4:09 PM
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smth416
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Great news.

The sooner they fail the sooner a real number two can get going. An organization where guys dont have to retire to make a living.



9/10/13 4:09 PM
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MMALOGIC
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It's a horrendous number.   Saturday is the best historical night for mma fight nights in terms of viewership.  This is the lowest audience for Bellator since coming to spike.

they're not going to do much better on friday nights... 

And you cant rely on the TNA audience... that's the TNA audience not the bellator audience.  Any spike rerun can hold the TNA audience as well if not better.

Here's the next sign of trouble for bellator:   Spike will move the start time from 9pm fridays to 10pm because they cant keep bellator on primetime with these numbers.

The brilliance of going all in on one ppv when you cant even sell you're free product...

What the heck are they going to do when the fall numbers average around 500k or less? what do you think Viacom is going to do?

Once you see bellator moved to a late night time slot (11pm start time) Viacom is done with it and in the process of divesting out.

9/10/13 4:35 PM
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Se7enout
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Edited: 09/10/13 4:42 PM
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Fs1 average viewers: 150,000

Spike tv average viewers: 1.2 million

So for those to dumb to understand... Anything over 150k on fs1 is viewership gained solely by the ufc. Thos are viewers that would not even be watching fs1 if the ufc was not on.
The same goes for Bellator. Anything over 1.2 million is bellator's fan base.

For the ufc if they stabilize at 150k that means the only people watching are the fs1 built in audience. People that will watch fs1 no matter what is on.
Again the same goes for Bellator. If they stabilize at 1.2 million they are living off the built in fan base that will watch anything put on spike.

If the ufc drops below 150k fs1 is losing viewers because of ufc content. This is very bad. A station does not want to lose viewers because of any given program and this in itself is enough to be canceled in most cases. Breaking even is really enough to be canceled.
The same goes for Bellator. Dropping below the station average means spike is losing viewers by keeping Bellator programming. So anytime Bellator drops below 1.2 million viewers people are turning the Chanel not because something else is on but because they don't want to see Bellator.

I hope this helps you guys understand. :)


9/10/13 4:44 PM
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Se7enout
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Bellator Fan - ESPN just dropped a press release stating "...its Most-Viewed CFB Regular-Season Saturday Ever." Saturday average 6.805 million viewers. Phone Post 3.0

Fs1 average viewers: 150,000

Spike tv average viewers: 1.2 million

So for those to dumb to understand... Anything over 150k on fs1 is viewership gained solely by the ufc. Thos are viewers that would not even be watching fs1 if the ufc was not on.
The same goes for Bellator. Anything over 1.2 million is bellator's fan base.

For the ufc if they stabilize at 150k that means the only people watching are the fs1 built in audience. People that will watch fs1 no matter what is on.
Again the same goes for Bellator. If they stabilize at 1.2 million they are living off the built in fan base that will watch anything put on spike.

If the ufc drops below 150k fs1 is losing viewers because of ufc content. This is very bad. A station does not want to lose viewers because of any given program and this in itself is enough to be canceled in most cases. Breaking even is really enough to be canceled.
The same goes for Bellator. Dropping below the station average means spike is losing viewers by keeping Bellator programming. So anytime Bellator drops below 1.2 million viewers people are turning the Chanel not because something else is on but because they don't want to see Bellator.

I hope this helps you guys understand. :)
9/10/13 4:48 PM
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MMALOGIC
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Bellator Fan - UFN 28 (Wed with no sports counter programming)
Prelims 249,000 MC 539,000

Bellator 98 (Sat going up against Notre Dame vs Mich and OU vs WVU)
MC 437,000 ME 663,000 Phone Post 3.0

The UFC would go up against college football all the time when it was on spike.   The lowest viewed UFC fight night on spike is around 1.3m viewers.


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