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10/10/13 11:34 AM
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Underground Blog
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UFC owner Lorenzo Fertitta sat down for a must read interview with Gareth A Davies of the UK's Telegraph Sport. The interview was ahead of Fertitta's headline speaking engagement Wednesday in London at the 6th annual Leaders Sport Summit. In it Fertitta details getting into BJJ, buying the UFC, mistakes along the way, and the future of the company.

“If the UFC was able to go from what it was back in ’93 to what it is today in only 20 years, if we were able to accomplish what we have in the last 12 years, the next 20 years is going to be the most interesting part. The history’s great and we’ll always have it; that’s what makes the UFC what it is, but the more exciting part is where we’re going now.

“You're going to see a transformation in our business going historically from where we’ve been operating like an events company. We’re going to transform into a true global media company in the sense that we are really the only entity out there who produces and controls the content.”

“The next step is to take control of the distribution rights. So you saw an announcement where we launched a joint venture with Televisa in Mexico and Latin America on a 24-hour network.”

“Now that could evolve in most markets, not necessarily every market, but I think you'll see us transform. When I first bought the company, the first thing I did was to download the WWE public files, not because I am a fan of wrestling in any way shape or form but they had a cool business model.”

“Event, live ticket sales, sponsorship, pay-per-view. That’s kind of who we wanted to be at the time. Today and moving to 2025 I want to be more like the Discovery communications. A global media company, create our own content, by selling sponsorships and commercials, and we further that by controlling the distribution point of actually owning the networks or having joint ventures, owing a portion of the network.”

“It sounds kind of crazy on the face of it but you think about what helped their company go from producing this dangerous type of content to being a global media player and owning all these networks around the world, there’s something generic.

“People will watch two guys competing in the Octagon no matter where they are. We’re all human beings. You've heard Dana say that… we can sell to Russia, to Africa, to Brazil, to America. It’s not like every sport, because they don't all translate. American football doesn't translate here and you know maybe cricket doesn't translate in the United States. But this is different.”

“People will watch baby seals in Alaska. Anyone. It’s interesting, whether you're from Alaska or you're from Africa, or you're from the Caribbean, it’s interesting programming.

"Nature is something we all understand, we all get it; it surrounds us every day. So we’re going from the old model, which we don't want to be associated with any longer, to a sports event promoter, into a global media company.”

Read entire article...


10/10/13 11:44 AM
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EckY
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GSP24 - That's the first time he's admitted to using the WWE model. He's denied it repeatedly in the past. Phone Post 3.0

It was fairly obvious they followed it very closely, only idiots argued that.
10/10/13 11:45 AM
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EckY
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Edited: 10/10/13 11:45 AM
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Gareth Davies is such an arse kisser, does a really good job with MMA in the UK though.
10/10/13 11:49 AM
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Diazed And Confused
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UFC is great for the sport. Phone Post 3.0
10/10/13 12:00 PM
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THERE WAS A GLITCH IN THE MATRiX
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Lorenzo stated exactly what is wrong with UFC, in America anyway. Globally, yes they'll watch just any two guys no matter who they are fight in the octagon. Here in america, we pay to see the fighters we know and like fight. not just any two guys because its fighting. thats why we have gotten many 1-2 Big fight per card boxing model type cards. they think just because there is a ufc/fight on on people will watch. not the case anymore. Globally yes they seem to take ANYTHING UFC puts on, but americans, who cover the majority of ppv costs, arent buying this ppv model anymore.
10/10/13 12:16 PM
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BummTschack
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Edited: 10/10/13 12:16 PM
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Lorenzo could narrate some boring ass documentary about the evolution of the northern siberian tundra and I still would listen. BEEPs allowed.
10/10/13 12:26 PM
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Lobo8
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Edited: 10/10/13 12:26 PM
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To much ufc doomsday talk. There doing ok in ppv numbers this year. They of course have had better years but its nothing they should be alarmed about yet. The numbers will have there ups and downs but in the long term there future is very secure. They have plenty of diversity, successful side businesses. They are opening up new markets, getting involved in different forms of business, they are merchandising well, have tv deals and new fans keep trickling in. Their doing everything pretty good.
10/10/13 1:28 PM
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fightsfan
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Was just discussing their World Growth Potential in another thread and where they are prioritizing their focus, on what countries.

RUSSIA
CHINA
JAPAN
KOREA
GERMANY/EUROPE

??????
10/10/13 1:39 PM
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TheKidAintMine
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ttt
10/10/13 1:43 PM
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tenchu
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MMA will keep growing. It's probably just a matter of time before it becomes the biggest combat sport world wide.
10/10/13 1:59 PM
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JimmersonzGlove
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interdasting

10/10/13 2:09 PM
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kingkoopa
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Diazed And Confused - UFC is great for the sport. Phone Post 3.0
You mean horrible? Phone Post
10/10/13 8:33 PM
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liquidmuse3
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To the guy who said "Dana's in the bottom 5 of most powerful sports people"---one, that's silly to critique that, because IT'S THE MOST POWERFUL PEOPLE IN SPORTS. You make it sound like he's in the bottom five of sports people in general. Two, if you looked at some of the people ahead of him on that list (Si.com), you'll see they way under-ranked him.
10/10/13 9:04 PM
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allforroy
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Sub Phone Post 3.0
10/10/13 9:27 PM
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Mertvaya Ruka
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I always enjoy reading his interviews. I think we owe a lot to him, he could have done virtually any job but he chose the UFC.

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