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UnderGround Forums >> The COLLAPSE of the UFC's PPV Model


1/14/14 12:59 AM
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FETT_GayFerPayNINJA
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Haulport -
FETT_GayFerPayNINJA - 
Haulport - Gay and Prey you are easily one of the most boring trolls to ever waste people's time on the UG...
Is that the only angle you have left to avoid your failure of a thread? Call me a troll?


Its okay. Maybe the next thread will succeed. Phone Post 3.0

Logical Fallacies

"The Argument from Repetition fallacy is where an argument is repeated over and over until no further progress can be made and all points are exhausted. Normally a person will have a belief or position that does not have evidence, is blatantly false, or is fallaciously structured. They will repeat this over and over no matter what contradictory argument is laid before them."

"Argument by assertion is the logical fallacy where someone tries to argue a point by merely asserting that it is true, regardless of contradiction."
Maybe since you know the definition, and you repeat it enough, you will convince yourself your little thread you spend days working on, is accurate?


Bueller....anyone? Phone Post 3.0
1/14/14 2:55 PM
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Haulport
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The only reason Anderson became a draw was a perfect storm of his spectacular finishes, his feud with Chael and the NON STOP push by Zuffa as the GOAT.

That is extremely hard to reproduce and without a massively charismatic athlete (like Brock or GSP) you are just not going to see PPV numbers for anyone currently imo...
1/14/14 3:58 PM
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dabigchet
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not sure i would say he is "such a draw". the re-match was huge and did double the business that the first one did, because he IS the GOAT and most people had never seen him lose. not to mention having rhonda on the card too. the takeaway with UFC 168 is that you can't really predict what is going to be huge a year out.
1/14/14 4:08 PM
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breakbeatbox
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The loss of Anderson and GSP almost guarantees a slump in 2014, I'll say that.

I think it'll be at least a few good years before UFC abandons the PPV market and goes the way of WWE. It's kind of a shame, because they have the opportunity to make a big splash here and now instead of waiting for things to fizzle out.
2/8/14 8:00 PM
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Haulport
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Here's a chart of the disaster that is the UFC on FOX ratings

 

2/8/14 8:05 PM
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Lazer MMA
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Edited: 02/08/14 8:07 PM
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TTT
2/8/14 8:08 PM
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Lazer MMA
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Haulport - 

Here's a chart of the disaster that is the UFC on FOX ratings

 



We all knew they blew it with that first FOX show. They've yet to try to put on some sick shows on Fox (stacked cards).

Not putting on monster cards on Fox = penny wise & pound foolish X 999999999 (about)
2/8/14 8:34 PM
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GripnRip
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The complete lack of understanding from the shills in this thread. I bet none of you have made money in the free market. OP is trying to prove what many fans have known for years. Youre all consumed with your shillism you dont realize the hypothesis is that the PPV model is beginning to fail and not that UFC is failing. Referencing the TV deals only makes his point stronger, again I get the sense most of you have very little economic knowledge except for the fluctuation in big mac prices. For a huge entertainment company to not be showing growth in its primary sales channel indicates a clear shift in the market. Again, this is not groundbreaking news but apparently to most of the neck beards it is wildly unimaginable. I would suggest spending some time looking within yourself to try and figure out why you feel the need to ferociously defend people you dont know from non-existent attacks...from where im sitting it looks like very sad behavior unless of course youre being paid in which case.... Carry on.. Phone Post
2/9/14 6:33 PM
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Haulport
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GripnRip - The complete lack of understanding from the shills in this thread. I bet none of you have made money in the free market. OP is trying to prove what many fans have known for years. Youre all consumed with your shillism you dont realize the hypothesis is that the PPV model is beginning to fail and not that UFC is failing. Referencing the TV deals only makes his point stronger, again I get the sense most of you have very little economic knowledge except for the fluctuation in big mac prices. For a huge entertainment company to not be showing growth in its primary sales channel indicates a clear shift in the market. Again, this is not groundbreaking news but apparently to most of the neck beards it is wildly unimaginable. I would suggest spending some time looking within yourself to try and figure out why you feel the need to ferociously defend people you dont know from non-existent attacks...from where im sitting it looks like very sad behavior unless of course youre being paid in which case.... Carry on.. Phone Post

LOL that is a hilarious post. VU!

2/9/14 6:36 PM
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Haulport
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Lazer MMA - 
Haulport - 

Here's a chart of the disaster that is the UFC on FOX ratings

 



We all knew they blew it with that first FOX show. They've yet to try to put on some sick shows on Fox (stacked cards).

Not putting on monster cards on Fox = penny wise & pound foolish X 999999999 (about)

That lack of vision on Frank and Lorenzo's part is pretty astounding. Just when you think something is just staring them in the face they do the wrong thing anyway convincing themselves that their reasoning is really what's right.............

I just wish someone with money, a brain and some stomach for this industry starting competing with these guys. They have nothing and you could gut them pretty easily if you COMMITTED to it........

2/9/14 6:40 PM
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Logic MMA
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The FightPass numbers are even worse.

The UFC needs to put on better cards for free or they are going to continue to watch ratings drop until they're out of business.

They had a prime opportunity, lots of success, and they have dwindled it away trying to nickel and dime their fans.
2/9/14 6:40 PM
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Tad Ghostal
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Gut them? How?
2/9/14 6:44 PM
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GSP24
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2012 was a crippling year due to all the injuries.

My problem is that the sport is over saturated now. It peaked at UFC 100.

So many casuals who bought UFC 79 in 2007 are not going to buy UFC 169 in 2014.

Limit the PPV's to 8 a year and FUCKING STACK THEM. Phone Post 3.0
2/9/14 7:00 PM
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Haulport
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Tad Ghostal - Gut them? How?

I figure with about a 3 year, $85mm investment you can steal a good chunk of top PPV draw guys from them and generate a solid PPV base that would give you a 20% margin. Just on putting out a better product alone you would draw a ton of fans who have become disenchanted with the sport or who are not into the weak, boring product the UFC offers..

2/9/14 7:01 PM
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Haulport
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Logic MMA - The FightPass numbers are even worse.

The UFC needs to put on better cards for free or they are going to continue to watch ratings drop until they're out of business.

They had a prime opportunity, lots of success, and they have dwindled it away trying to nickel and dime their fans.

Fight pass is laughable. The idea of going to a  digital network is an excellent one but they don't have enough quality content for people to committ to a subscription.

2/9/14 7:21 PM
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FOTN
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Haulport - 

Here's a chart of the disaster that is the UFC on FOX ratings

 


Apparently not as big a disaster as your chart producing skills.

You've conveniently fudged the numbers by mixing in the final numbers for the first few events with the (significantly lower) overnight numbers for the others.

Here's the real figures for all the one's you got wrong.

UFC on Fox 5: 4.4 million viewers
UFC on Fox 6: 4.2 million viewers
UFC on Fox 7: 3.7 million viewers
UFC On Fox 8: 2.4 million viewers
UFC On Fox 9: 2.8 million viewers
UFC On Fox 10: 3.2 million viewers
2/9/14 7:32 PM
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Tad Ghostal
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Haulport - 
Logic MMA - The FightPass numbers are even worse.

The UFC needs to put on better cards for free or they are going to continue to watch ratings drop until they're out of business.

They had a prime opportunity, lots of success, and they have dwindled it away trying to nickel and dime their fans.

Fight pass is laughable. The idea of going to a  digital network is an excellent one but they don't have enough quality content for people to committ to a subscription.


They definitely have enough content, they're just not offering it all. It's kind of like Steam's early access (where you pay to play unfinished video games).
2/9/14 7:38 PM
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Tad Ghostal
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Haulport - 
Tad Ghostal - Gut them? How?

I figure with about a 3 year, $85mm investment you can steal a good chunk of top PPV draw guys from them and generate a solid PPV base that would give you a 20% margin. Just on putting out a better product alone you would draw a ton of fans who have become disenchanted with the sport or who are not into the weak, boring product the UFC offers..


How many top PPV draws are there? How many are at the end of their contract? Isn't there a 'champions clause'?
2/9/14 8:28 PM
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FETT_GayFerPayNINJA
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FOTN -
Haulport - 

Here's a chart of the disaster that is the UFC on FOX ratings

 


Apparently not as big a disaster as your chart producing skills.

You've conveniently fudged the numbers by mixing in the final numbers for the first few events with the (significantly lower) overnight numbers for the others.

Here's the real figures for all the one's you got wrong.

UFC on Fox 5: 4.4 million viewers
UFC on Fox 6: 4.2 million viewers
UFC on Fox 7: 3.7 million viewers
UFC On Fox 8: 2.4 million viewers
UFC On Fox 9: 2.8 million viewers
UFC On Fox 10: 3.2 million viewers
Haulport using intentionally misleading information to try and make a point? No way!!! Phone Post 3.0
2/9/14 10:01 PM
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GripnRip
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Anytime i call out UFC shills my posts are removed... Sad to say but UG is bought and paid for folks... Rip. Phone Post
2/9/14 10:35 PM
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Haulport
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FOTN - 
Haulport - 

Here's a chart of the disaster that is the UFC on FOX ratings

 


Apparently not as big a disaster as your chart producing skills.

You've conveniently fudged the numbers by mixing in the final numbers for the first few events with the (significantly lower) overnight numbers for the others.

Here's the real figures for all the one's you got wrong.

UFC on Fox 5: 4.4 million viewers
UFC on Fox 6: 4.2 million viewers
UFC on Fox 7: 3.7 million viewers
UFC On Fox 8: 2.4 million viewers
UFC On Fox 9: 2.8 million viewers
UFC On Fox 10: 3.2 million viewers

Yeah, really? Where did you get your "real" numbers?

I got mine from:

http://www.mmafighting.com/2014/1/26/5347334/ufc-on-fox-10-pulls-2-55-million-and-1-1-rating-in-key-adult-demo

And they are all avg viewership numbers. So please link to the "real" numbers you pulled.
 

 

2/9/14 10:36 PM
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Haulport
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Oh and mmafighting got their numbers from Tv By The Numbers.............

2/9/14 10:42 PM
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Haulport
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Tad Ghostal - 
Haulport - 
Tad Ghostal - Gut them? How?

I figure with about a 3 year, $85mm investment you can steal a good chunk of top PPV draw guys from them and generate a solid PPV base that would give you a 20% margin. Just on putting out a better product alone you would draw a ton of fans who have become disenchanted with the sport or who are not into the weak, boring product the UFC offers..


How many top PPV draws are there? How many are at the end of their contract? Isn't there a 'champions clause'?

There are a handful. The champions clause is always problematic but it is more about the overall product and having a tipping point of quality and recognized fighters to support any claims of "Best HW, Best WW, etc".

As long as an org has a believably comparable level of fighter to the UFC than anyone who rises to the top thanks to good scouting will have a legitimate claim "best" which is important to fans. Having Fedor was critical to Affliction and Strikeforce. They just had a host of other problems (like drunken maniac owners, boring cards that looked like UFC-lite, etc.)

2/9/14 11:06 PM
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JimmersonzGlove
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Champions clause wouldnt hold up in court if someone had the balls and money to fight it. Brock got out of a ten year contract with wwe. Phone Post 3.0
2/9/14 11:24 PM
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Chromium
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Edited: 02/09/14 11:24 PM
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Haulport: MMAFighting's numbers for UFC on Fox 5-10 are the overnight ratings only (aka Fast Nationals), probably because those were the only ones TVByTheNumbers had actual indexed articles for, since on a weekly basis they only rank the Top 20-25 shows. Those were not the final viewership numbers. I don't know where FOTN got his numbers but they correspond with the numbers supplied by SportsBusinessDaily.com.

I've included a new version of your graph adjusted for accuracy:

http://i.imgur.com/uSoA2bQ.png

I'm just putting this here for the sake of objectivity.


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