There's a saying that you want to be good at selling but not great because if you're great, that's all you'll ever be doing.
Ricochet pretty much got the Brock match because Brock liked how he sold. He will make your offense look great and his offense is pretty limited. He's a perfect jobber.
I thought his offense was pretty versatile. He can do some power moves and is the best high flyer they currently have in the company.
Vince is still stuck in the early 90s WWF mold. He wants big cartoonish and power move guys to be his champ. The WWE have wasted just about all the talent called up from NXT. Many of them need to be like Finn Balor and ask for a "demotion" back down to NXT.
One thing about Ricochet is that during his indy run he literally had the same match night after night. It didn't matter who you were or what you did. It was paint by numbers when you wrestled him.
He doesn't really differ too much now. He runs matches fast as hell and is crazy athletic but I think it would look better if he saved his over the top stuff for Sundays and the right opponents.
Imagine if he never did the inside out bump on clotheslines until he faced Braun Strowman or Brock. Then after the match they worked an injury angle from that bump. Sore neck or back. He can't get his offense off because his back is hurt and now he has to face Strowman with limited mobility.
PPV comes and Ricochet is getting squashed. He looks tired, hurt and desperate. Finally with a scared look on his face he dives out of the ring onto Braun, throwing caution to the wind. They are both down and being counted out. They don't move at all until 8 and they barely beat the count out. Then they go home however they want.