JLK - I don't really watch wrestling anymore, but do read this forum and watch shoot videos. From what I see, there is zero point in developing a character in WWE as they will fuck it up.
There really is no point. For years, before the Fiend thing was even a thought, almost everyone agreed that Wyatt had the "it" factor and could be a top guy for their company, and for years, they just constantly buried him with shitty booking, pointless feuds, and no direction whatsoever.
The harder he pushed the character and the more creative he became, the worst they punished him, because they just had to ram home the point that Seth Rollins and Roman Reigns were the chosen ones whether the fans or anyone else liked it or not. That's not a shot at either of those two guys, it's a shot at WWE's shitty leadership, who believes that in order to push one or two guys you need to bury everyone else on the roster. It's what they've been doing for 15 years, now. What exacerbates that problem is the fact that everyone's a "superstar". Everyone is not a superstar. That line of thinking is 100% counterintuitive to how the wrestling business works. To go back to my comment about burying people, you have to have the RIGHT people to bury. Jobbers. No one is really a jobbers, by definition in WWE. Even guys like Heath Slater and Zach Ryder have gimmicks, and promos, and finishers. Those guys shouldn't have any of that shit. Their job should be to show up, not outshine the opponent, and get beat up. But alas, they have catchphrases, spots, finishers, and all the other good stuff, because they're "superstars". Just not superstars on the level of the top guys. Or anyone, for that matter. They're jobbers that no one takes seriously. So when one of them clean beats guys like Wyatt, or even gets booked into a feud with him, that makes him look like.....shit.
I do sincerely that AEW continues to be a thing and continues to take market share. I've read a ton of reports that say that WWE is absolutely overflowing with talent over the three brands, but they are booked under the dirt. Many of these talents have been guys who many would least expect.
I'm hopeful that this all comes to fruition.