"if you don’t understand how this marketing works, be ready to have lots of money taken from you"
You literally insulted the intelligence of those of us who believe Keenan, implying we're oafs and will be taken advantage of. You're a blackbelt and learned from world champions, cool no one ever said anything about that. Just odd to take this stance and insult us and then play victim.
He’s right. When someone goes against the grain in here, everyone jumps on the bandwagon to bash them. The mantra in here is Brazilians are evil, school owners are only out for money, students are victims.
Keenan’s marketing tactics are very old school. It’s directly from TLI. Act now or you will forever lose your chance! He is an amazing competitor and athlete. There is no way you can take that from him. He may be a super cool guy too, someone you would allow to date your sister or take care of your dogs. Who knows. But business is business.
His academy looks to be 6K sqft, retail in SD. It is likely 1.50 a sqft. Add in at least 1.25 for nnn costs and you are at $3-sqft. That means that rent alone is around $20k. You are looking at another $10-15k in operating costs so around the 30s on a monthly to break even. At $150 a student he needs 200 to break even.
I have no idea how many students he has but ATOS hq is 225 for unlimited. For sure, Keenan can’t push 200 a membership, based on the location alone. Average Hh income there is 100k. That’s not enough to push 200 so it’s likely he is doing 150-175 for unlimited.
it’s unlikely that 200 people jumped ship from their schools to join. Sure there will be a number of new students, but it’s not going to be a majority. It’s unlikely that you have a significant number of people interested in BJJ but hadn’t signed up to an academy and suddenly jumped at the opportunity to start because Keenan opened one up.