paw comments: The above article confuses me a great deal, to the point where I don't believe it (and by extension don't believe Jim Lee).
My understanding of the team "relaunch" when talking about comicbooks, meant that the comic book would get a #1 on the cover, and that was it. The creative team may or may not change (it usually did, but not always). Anyway, that's it.
If 5G introduces new characters using existing character identities (ie, someone other than Bruce Wayne is Batman, someone other than Kal-El is Superman), then as I understood the term, it's NOT a relaunch. Keep in mind that what little was known about 5G was that Bruce wouldn't be Batman, Ka-El wouldn't be Superman and Diana wouldn't be Wonder Woman. So either 5G has been changed at the last minute since Didio was fired or someone (Lee) isn't being completely honest.
It also bothers me that Lee asserts that 5G is not a "line-wide reboot", as if that is meaningful. Most of DC's continuity problems came from Rebirth were DC did a partial reboot (everything but Batman and GL). So trying to assure me that not everything is going to be reset is no assurance at all.
Finally, I'm going to call shenanigans on "We're a huge important part of Warner Bros, we've been with Warner Bros for decades, when you look at DC, the strategy of DC is to put publishing at the centre of everything we do, it's the source material that drives the media engine, all these movies and TV shows and video games and merchandise and all that kind of stuff." Nonsense. Every single live action film DC has done has been consistently criticized for NOT staying true to the source material. Same goes for recent animated offerings like Red Son and The Killing Joke.
Maybe I'm overthinking this....
This doesn't fix the underlying problem with DC. We want good stories, not shock value shitshows that consistently retcon previous stories and destroy characters we love.