GeekGround Jim Lee on DC's 5G

3/5/20 1:12 PM
1/1/01
Posts: 48339
From
Jim Lee – Not "Ageing Up Characters or Shuffling Them Off" For 5G
 
While sketching on panel at C2E2 last weekend, DC Publisher Jim Lee asked the crowd 'heard any good rumours lately?' He was initially talking about rumours launched after the departure from DC of publisher Dan DiDio by the likes of Ethan Van Sciver, that AT&T was planning to shutter DC Comics publishing if their upcoming Bleeding Cool-rumoured 5G/Generation Five plans were not a rip-roaring success. Jim Lee did similar pushback when Rob Liefeld predicted the same last year. Well, that seems to be a repeating role. Bleeding Cool pushed back on that from our own sources this year, and Jim Lee seemed to echo what we'd been reporting.
 
 
He told the crowd that "DC has been around for 85 years and will be around for another 85 years… We're a huge important part of Warner Bros, we've been with Warner Bros for decades, when you look at DC, the strategy of DC is to put publishing at the centre of everything we do, it's the source material that drives the media engine, all these movies and TV shows and video games and merchandise and all that kind of stuff. They see the value we bring to the greater whole."
 
He also stated that it was his "intent going forward as the publisher to lean into the collective years of experience that are my team", namechecking the likes of Hank Kanalz, Bob Harras, Courtney Simmons and Jake Hogan saying that "the collective years of experience we have is probably between 120 and 150 years at this point, The company's in really great hands. We have amazing things planned for you guys."
 
But as to those 5G/Generation Five rumours that Bleeding Cool has been running since last summer, that have somewhat hit the skids of late after DiDio's departure?
 
Well, Jim Lee brought this up, saying that it's "hard to talk about what we haven't officially announced but I realise we have teased somethings out… our intent is not to do a line-wide reboot that ages up characters and kinda shuffles them off to the side, our focus is to continue what we've done best, which is to really create character-driven stories, pairing the right creators on the right characters, organically developing a universe that is inclusive, diverse and can tell amazing stories that you guys love."
 
Emphasis ours. Just so you know that was most definitely DC's original plan, pretty much. Not a reboot but a relaunch. And not so much shuffling them off to the side as not having the lead in the regular monthly books they traditionally held – but having other comic books tell their stories in different formats. And this was confirmed from multiple creators, editorial staff, distributors and retailers who had been sounded out over the past year.
 
But things are changing. And since C2E2, I've been working on an article that might show how… should have it together for tomorrow. Something to look forward to on a Friday.
3/5/20 1:21 PM
1/1/01
Posts: 48340

paw comments: The above article confuses me a great deal, to the point where I don't believe it (and by extension don't believe Jim Lee).

 

My understanding of the team "relaunch" when talking about comicbooks, meant that the comic book would get a #1 on the cover, and that was it. The creative team may or may not change (it usually did, but not always). Anyway, that's it. 

If 5G introduces new characters using existing character identities (ie, someone other than Bruce Wayne is Batman, someone other than Kal-El is Superman), then as I understood the term, it's NOT a relaunch.  Keep in mind that what little was known about 5G was that Bruce wouldn't be Batman, Ka-El wouldn't be Superman and Diana wouldn't be Wonder Woman. So either 5G has been changed at the last minute since Didio was fired or someone (Lee) isn't being completely honest.

It also bothers me that Lee asserts that 5G is not a "line-wide reboot", as if that is meaningful. Most of DC's continuity problems came from Rebirth were DC did a partial reboot (everything but Batman and GL). So trying to assure me that not everything is going to be reset is no assurance at all.

Finally, I'm going to call shenanigans on "We're a huge important part of Warner Bros, we've been with Warner Bros for decades, when you look at DC, the strategy of DC is to put publishing at the centre of everything we do, it's the source material that drives the media engine, all these movies and TV shows and video games and merchandise and all that kind of stuff."  Nonsense. Every single live action film DC has done has been consistently criticized for NOT staying true to the source material. Same goes for recent animated offerings like Red Son and The Killing Joke.

Maybe I'm overthinking this....

3/5/20 2:29 PM
3/7/05
Posts: 32129
Maybe 5G will be a run of books comprising an alternate or future story line? Superman, Batman and Wonder Woman 200 years from now or something? 5G could even be a year reference, like 5000 AD or something?
3/5/20 6:26 PM
1/18/03
Posts: 3383

This doesn't fix the underlying problem with DC.  We want good stories, not shock value shitshows that consistently retcon previous stories and destroy characters we love.