A Budweiser UK campaign for Pride Month is using LGBTQ flags to advertise beer, and it’s inciting a wave of criticism across the internet.
The lager company announced its pro-LGBTQFly the Flag campaign on Friday, advertising beer cups with different colored flags on them to “celebrate the diversity within the LGBT+ community and Fly the Flag for everyone at the #PrideJubilee,” according to a tweeted announcement.
“Each person, and community, has different plights, fights and triumphs,” the announcement on Budweiser UK’s website says. “So this year, our Fly the Flag campaign, aims to make sure no community gets lost in the crowd. We are using our flag cups to celebrate and educate around different communities and their flags.”
Images shared to Twitter showed cups decorated with the rainbow gay Pride flag and other flags, including those that represent people who are transgender and asexual.