They fucked up when they tried to maximise the money.
Now every year a movie goes on screen and most of the time it is not related to the one of the year before.
So we are completely lost with 20 stories at the same time without any well known charachter and we just give up.
The last time i watched one (i dont even remember which episode it was called), i did not understand a single thing to the story.
Now you have to be a geek to understand it and as there are no millions of geel all around the world.....it fail.
Or maybe i am too stupid to understand it.