MMA is a funny sport.... the real golden age is passing us by. Just a few days ago I was thinking how I wished Hendo had an upcoming fight and how I missed seeing him scrap regularly. Then I remembered he's gotta be nearing 50 now and he ain't coming back. Soon the Reem will ride into the sunset too. And Shogun. And Werdum, Anderson, Cowboy, Aldo, Lawler, etc. I'm really going to miss seeing all these guys fight, especially having grown up watching them.
The UFC stopped marketing fighters because they started becoming valuable outside the uFc. Now they don’t market any fighters and leave it all up to the fighter to create a schtick. They got tired of building names and letting other promotions make a profit off their leftovers. Without proper marketing we aren’t emotionally invested in the fight. UFC says “no trust us, if it says UFC it’s the best” and that might be true, but the fans like and want CHARACTERS. they built this sport!