Former UFC champ champ Conor McGregor spoke recently with The Mac Life about life after fighting in professional mixed martial arts. "Notorious" didn't wait until after retirement to pursue opportunities like real estate, whiskey, and apparel, but rather have leveraged his fame to create massive success simultaneously with fighting.
“Athletic life is short right? As cruel as it sounds no one really cares about the athlete post-career," said McGregor, as transcribed by Jordan Ellis for Low Kick MMA. "I mean it’s as simple as that. And that’s not just fighting it's in any sport. So, I have studied many athletes’ careers both in combat sport and in professional sport and just analyzed it. I saw the do’s and the don’t and things that can create an afterlife in the game.
"For, me I’ve just gone down things I’m passionate about. I went down the fight game because I’m passionate about it – I wouldn’t have reached the levels I’ve reached in the fight game without having passion for it. And the whiskey game, the fashion game you know.”
“It’s all about finding what you love and figuring out how to make a living out of it. That’s what I’ve done. Not only have I done it once I’ve done it four or five times over with other things. So, I’m very, very happy and I’m very blessed.”