UnderGround Forums Meltzer: PPV estimates UFC 226 lil under 400k

7/10/18 8:08 PM
11/23/11
Posts: 6396

 

7/10/18 8:11 PM
9/5/11
Posts: 37099

Wow!

Looks like it’s official. If your name isn’t Brock, Ronda or Conor the PPV is going to underachieve. 

7/10/18 8:36 PM
4/27/08
Posts: 23952
Malvert the Janitor - 

Wow!

Looks like it’s official. If your name isn’t Brock, Ronda or Conor the PPV is going to underachieve. 


Compared to the past few, this is probably the best they could expect. Neither Stipe nor Cormier are massive draws, and losing the co-main probably hurt a bit too.

7/10/18 8:39 PM
9/5/11
Posts: 37104
United Yorkie Rescue -
Malvert the Janitor - 

Wow!

Looks like it’s official. If your name isn’t Brock, Ronda or Conor the PPV is going to underachieve. 


Compared to the past few, this is probably the best they could expect. Neither Stipe nor Cormier are massive draws, and losing the co-main probably hurt a bit too.

Losing Max Holloway vs Brian Ortega in no way cost them any significant number of pay per views. 

No.

Maybe 10,000 - absolute TOPS. 

Big PPVs only come when casuals purchase cards. Casuals aren’t swayed by the loss of Max Holloway, no way. 

Again, Brock, Ronda and Conor or expect the numbers to be underwhelming. 

7/10/18 8:41 PM
6/17/16
Posts: 3375

PPV is dead, price is too high

7/10/18 8:52 PM
7/8/09
Posts: 11799

Meltzer is a mark

7/10/18 9:00 PM
10/8/07
Posts: 11231
Malvert the Janitor -
United Yorkie Rescue -
Malvert the Janitor - 

Wow!

Looks like it’s official. If your name isn’t Brock, Ronda or Conor the PPV is going to underachieve. 


Compared to the past few, this is probably the best they could expect. Neither Stipe nor Cormier are massive draws, and losing the co-main probably hurt a bit too.

Losing Max Holloway vs Brian Ortega in no way cost them any significant number of pay per views. 

No.

Maybe 10,000 - absolute TOPS. 

Big PPVs only come when casuals purchase cards. Casuals aren’t swayed by the loss of Max Holloway, no way. 

Again, Brock, Ronda and Conor or expect the numbers to be underwhelming. 

Agreed. Max and Brian aren't huge stars that would've made the numbers higher. Exciting fighters? Of course. Personalities that draw casual fans? No. There are only a handful of fighters that would draw big numbers and all of them are retired/inactive/suspended.

7/10/18 9:01 PM
9/22/11
Posts: 5640
Target_the_Gash -

PPV is dead, price is too high

And hd streams are everywhere. For the first 10yrs of the zuffa era it was a given that you bought the ppv and supported the sport,maybe bought a fighters walk out shirt. Then they started gouging the hard-core fan base and calling them not true fans if they didn't like a fight or a card. Fuck that.I was paying for this shit and sending emails to ppv providers when no one knew what it was. Ripping fighters and this ridiculous Reebok deal....labron makes more in a yr in sponsors than the whole UFC roster will make in 7 yrs lol

7/10/18 9:11 PM
1/23/06
Posts: 94293
They still make good money. Less saturation isn't possible at this point, more events produces greater gate and TV revenue, plus increased exposure for their sponsors.

UFC has multiple sponsorship streams that are for undisclosed amounts, Modelo, AirAsia, 7-11, Monster Energy, BodyArmor etc.
Edited: 7/10/18 9:39 PM
1/23/06
Posts: 94294

my guess is that any lost money from declining PPV sales has been replaced by other means such as Fight Pass.

7/10/18 10:25 PM
9/27/15
Posts: 6159
Malvert the Janitor - 
United Yorkie Rescue -
Malvert the Janitor - 

Wow!

Looks like it’s official. If your name isn’t Brock, Ronda or Conor the PPV is going to underachieve. 


Compared to the past few, this is probably the best they could expect. Neither Stipe nor Cormier are massive draws, and losing the co-main probably hurt a bit too.

Losing Max Holloway vs Brian Ortega in no way cost them any significant number of pay per views. 

No.

Maybe 10,000 - absolute TOPS. 

Big PPVs only come when casuals purchase cards. Casuals aren’t swayed by the loss of Max Holloway, no way. 

Again, Brock, Ronda and Conor or expect the numbers to be underwhelming. 


Agree...casuals do not give a shit about Ortega or Holloway or Ferguson or Frankie Edgar or Aldo or even Khabib..they want Conor, Brock or Ronda..it still baffles me how Brock is still a huge draw..

Will guys like Costa and Izzy become big draws in the future? Do fighters need to be white in order to draw big? Did prime Anderson Silva bring in good numbers? Can the UFC build Robert Whitaker up to be a star? It doesn't seem so
7/10/18 10:28 PM
9/27/15
Posts: 6160
BringBackGoldy - 
Target_the_Gash -

PPV is dead, price is too high

And hd streams are everywhere. For the first 10yrs of the zuffa era it was a given that you bought the ppv and supported the sport,maybe bought a fighters walk out shirt. Then they started gouging the hard-core fan base and calling them not true fans if they didn't like a fight or a card. Fuck that.I was paying for this shit and sending emails to ppv providers when no one knew what it was. Ripping fighters and this ridiculous Reebok deal....labron makes more in a yr in sponsors than the whole UFC roster will make in 7 yrs lol


Do you mean HD streams that you can watch as the event is taking place? Last I checked which has been quite a few months ago, it was getting unreliable to find even standard definition streams..if you are talking about 1080p torrents after the event is over then yeah you are correct

If there are hd streams out there, how many casuals know about them or can access them? Probably not that many
7/10/18 10:31 PM
1/1/01
Posts: 13655
Thought 300-400 was pretty good? The 1 million is a rare feat?
7/10/18 10:38 PM
7/7/12
Posts: 5396
kungfugrip - Thought 300-400 was pretty good? The 1 million is a rare feat?

300-400 is what the UFC ten years ago would pull in for a weak to moderate PPV card. Not a Champ vs. Champ superfight.

7/10/18 10:59 PM
4/20/08
Posts: 19629
dhughes -

If I randomly asked 100 US citizens if they knew who Stipe or Cormier were, how many do you think would know at least one of their names?  I think you'd be lucky to get one person in a random sampling.

I worked in fucking Cleveland for months last year, out of tons of people I asked, only two knew who he was. 

7/10/18 11:01 PM
4/20/08
Posts: 19630

I think at the end of the day, if you arent a shit talking maniac, the buys arent going to be there. People saw Cormier get ko'd a year ago, yet he's still the champ, his last fight was against Volkan who know nobody knows. Stipe isnt a draw period because he does not interview or talk well. Factor in how many dog shit cards they have had this year, plus the co main event title fight falling out, there you go. 

7/10/18 11:01 PM
9/22/11
Posts: 5641
ons ear -
BringBackGoldy - 
Target_the_Gash -

PPV is dead, price is too high

And hd streams are everywhere. For the first 10yrs of the zuffa era it was a given that you bought the ppv and supported the sport,maybe bought a fighters walk out shirt. Then they started gouging the hard-core fan base and calling them not true fans if they didn't like a fight or a card. Fuck that.I was paying for this shit and sending emails to ppv providers when no one knew what it was. Ripping fighters and this ridiculous Reebok deal....labron makes more in a yr in sponsors than the whole UFC roster will make in 7 yrs lol


Do you mean HD streams that you can watch as the event is taking place? Last I checked which has been quite a few months ago, it was getting unreliable to find even standard definition streams..if you are talking about 1080p torrents after the event is over then yeah you are correct

If there are hd streams out there, how many casuals know about them or can access them? Probably not that many

Maybe true hd is a little harder to find but l am seeing stuff live that is equal or better than UFCtv sd streams .

 

I don't know how Reddit gets away with it.

7/11/18 12:14 AM
1/8/15
Posts: 6127
ons ear -
BringBackGoldy - 
Target_the_Gash -

PPV is dead, price is too high

And hd streams are everywhere. For the first 10yrs of the zuffa era it was a given that you bought the ppv and supported the sport,maybe bought a fighters walk out shirt. Then they started gouging the hard-core fan base and calling them not true fans if they didn't like a fight or a card. Fuck that.I was paying for this shit and sending emails to ppv providers when no one knew what it was. Ripping fighters and this ridiculous Reebok deal....labron makes more in a yr in sponsors than the whole UFC roster will make in 7 yrs lol


Do you mean HD streams that you can watch as the event is taking place? Last I checked which has been quite a few months ago, it was getting unreliable to find even standard definition streams..if you are talking about 1080p torrents after the event is over then yeah you are correct

If there are hd streams out there, how many casuals know about them or can access them? Probably not that many

Not that many people use them, thank goodness, or there’d be more effort to shut them dlwn, but the stream I allegedly used was HD, and no buffering, just about a minute and a half behind in time. One draw back is I have to watch it on my chrome book. I could use my smart TV, but I haven’t quite mastered using that like a computer. 

7/11/18 12:15 AM
1/8/15
Posts: 6128

Oh, and here’s an article about the 226 rates

UFC 226 Pay-Per-View Numbers Are In... - MMAmania.comhttps://apple.news/ADTY5Z0NTQFuBLsk6c7AbRw

7/11/18 12:36 AM
1/1/01
Posts: 47900
about what I expected
7/11/18 12:37 AM
5/14/18
Posts: 409

Meltzer is habitually prematurely incorrect along with being professionally stupid looking.

7/11/18 12:44 AM
10/6/02
Posts: 6701
Maybe it was just me a a few others who chose to stream the PPV because Max Holloway vs Brian Ortega was dropped.

No way I am paying $70 for 1 interesting fight unless it is Conor vs Kahbib.
7/11/18 1:33 AM
1/5/12
Posts: 1219

Everyone streams and PPV costs too much, hence why people who always bought now streams. PPV model is a dinosaur. 

7/11/18 3:24 AM
8/11/07
Posts: 44878

This should be a wakeup call for the UFC. They did a massive gate, one of their Top 10 of all time at $5.7M. It was international fight week, and it was only the third ever champ vs. champ match-ups. Those factors should have netted at least half a million buys. They didn't promote it well. They use coaching TUF as promotional exposure, but that ship sailed long ago.

Remember when Conor was fighting Aldo? All the hype leading into that, the million dollar commercial, the dedicated media blitz across day and night talk shows. And those embedded shows aren't a worthy substitution for dedicated promotion either. It's time for them to put their PPVs on a subscription model. Fold the PPVs into Fight Pass, charge $30/month and be done with it.                                 

Edited: 7/11/18 4:19 AM
11/20/10
Posts: 39037
SubConscience -

Everyone streams and PPV costs too much, hence why people who always bought now streams. PPV model is a dinosaur. 

They had their best ever year on PPV just 2 years ago though. Boxing has been doing some big buyrates fairly recently too.