teamquestnorth - Haulport doesn't understand that the Ufc makes over half their money off non ppv
My fren, I am extremely aware of the fact that a good chunk of their revs come from tv deals domestic and abroad. I am also acutely aware that a 47% drop in PPV buys this year resulted in a 40% drop in EARNINGS. That is a huge impact and it is all tied to PPVs because the tv deals are pretty static and Moody's even mentioned the PPV loss as the cause of earnings drop.
That means that Zuffa still relies HEAVILY on PPV as their MAIN SOURCE of revenues and PROFITS (their is probably a much better profit margin on PPV events because the overhead is the same as a tv event but the revs generated are greater). This also means that, at best, their 2012-2014 revs are equal to (probably lower than) their revs from 2009-2010 since PPV is what drives their business still and their earnings are DEFINITELY lower than 2009-2010 because they weren't all over the world and didn't put on half the shows they are doing now.
And unlike the WWE, the UFC tv programming does not generate great ratings (I think the RAW show is still one of the most highly rated weeklies around) so it's not like FOX or anyone else is clamoring to pay them a ton more once their contracts are up.
- PPV is main source of revs and it is collapsing in on itself like a supernova turning into a black hole.
- UFC programming ratings SUCK DONKEY DICK and that is not going to make up for all these lost revs and will probably keep them lower than 2009-2010.
- If this lawsuit actually hurts them financially Frank Lorenzo and Dana are done sooner rather than later...
And here's a pic of how I feel about all that (if a blue could help out):