UnderGround Forums Report: UFC seeking Giblert alternatives

5/29/20 10:03 PM
1/1/01
Posts: 64494

ZUFFA raised mixed martial arts from a sport where a UFC weigh-in was conducted in a bathroom, to one where weigh-ins can draw 8,000 spectators, and are broadcast on ESPN. Following a series of brilliant moves, the $2 million purchase in 2001 ultimately resulted in a $ billion sale in 2016, at the time the largest price ever paid for a sports property.

However, one decision wasn't brilliant. It was baffling, from the very beginning. Reebok's opening media event felt like nothing so much as outtakes from Zoolander 3. The designs appeared inspired not so much by the world's greatest sport as by the game of UNO.

Now Ariel Helwani reports that the UFC is in discussion with other potential apparel sponsors.

This is an appropriate moment to reflect back on The Reebok Deal.

In the beginning, there was Giblert, and it was bad.

There was the tee that left Northern Ireland off a map of Ireland.

And an Anderson Aldo shirt.

The official Men's Reebok Conor McGregor Black UFC 246 Legacy Series Walkout Jersey employed the remarkable skills of the UG's own Bob S. It was only $60.

Mercifully, all bad things, too, come to an end.

Edited: 5/29/20 10:05 PM
7/22/05
Posts: 60052

5/29/20 10:29 PM
4/21/12
Posts: 9764

This is supposedly a screen shot from Reebok's site when they released a shirt for RDA (who they call the "interim" champion). Skip to the last line:

5/29/20 10:34 PM
3/26/13
Posts: 2199

They should get an MMA brand like Hayabusa to do something.  Or fuck it, Tapout/Affliction should outfit them.  Not sure if they're still in business though.

5/29/20 10:58 PM
4/25/11
Posts: 4486

Nude.    IMO...

5/29/20 11:49 PM
1/1/01
Posts: 64499

UnderArmour would be great, and someone told me they have an interest in Roots of Fight, which would be perfect.

Nike would be tremendous.

Right now Spanky's XXX Playhouse would be an improvement.

5/30/20 12:00 AM
10/9/10
Posts: 15533

Are there no fight brands that can do it? Venum, Bad Boy? Hayabusa, as mentioned? 

5/30/20 12:04 AM
1/1/01
Posts: 79726

Lmfao @ "RDA is a power bottom"

5/30/20 12:36 AM
4/8/09
Posts: 5452


5/30/20 1:02 AM
5/8/13
Posts: 14345

No fight gear company can pay them what Reebok did, those small companies aren’t even worth as much as what the ufc Reebok deal was.... Nike & maybe under armor could but not the other ones 

5/30/20 1:17 AM
8/20/03
Posts: 153080

Teh Heebok paid way too much and they delivered something that looked like ms paint.

It can only go back up from there.

5/30/20 1:23 AM
2/2/20
Posts: 225

Time for Nike to step up

Edited: 5/30/20 1:42 AM
1/29/04
Posts: 268

for the love of Satan, get rid of the uniform and let mma fighters wear their own gear, build the f'ing fighters and personas, make MMA cool again you money sucking leech pits!!!! 

5/30/20 1:55 AM
8/4/19
Posts: 25

Shoyoroll for the win

Edited: 5/30/20 3:44 AM
12/10/09
Posts: 20234
Dugs95 -

No fight gear company can pay them what Reebok did, those small companies aren’t even worth as much as what the ufc Reebok deal was.... Nike & maybe under armor could but not the other ones 

Maybe UA? UA is worth 2.5x what Reebok is. There’s no doubt they’d do a better job too. Adidas would be a good choice too imo. 

5/30/20 4:02 AM
7/12/12
Posts: 1417

Individual sport trying to sell some uniform bullshit, its just fucking dumb...i have literally never seen anyone wear any UFC clothing in person, much less a fight kit. 

Let the fighters wear what they want and sell event shirts or give them out with PPVs

5/30/20 4:44 AM
2/23/14
Posts: 1714

I really hope they get rid of this clothing contract system but if not, one where they’d have a different Fight sponsor every ppv would be pretty cool. I Miss seeing them bad boy dun-da-duns :(

5/30/20 5:40 AM
2/25/12
Posts: 4286

If they did merch they way Wrestling does they could make so much more money from sales 

5/30/20 6:01 AM
4/21/12
Posts: 9766

Maybe the next clothing sponsor will design shirts that have sleeves that can be pulled off over the fighter's gloves without his team having to assist him.

Call me a dreamer, but I believe it's possible.

Veronica obviously thinks it's a no-brainer:

 

5/30/20 6:21 AM
2/14/11
Posts: 35667

Fight kits are a failed experiment 

5/30/20 6:23 AM
1/13/11
Posts: 8604

I still can't believe the disaster that was Reebok. And how so much fuckery made it passed so many eyes when it was revealed. It just can't be real life, it can't be. 

5/30/20 6:53 AM
7/27/04
Posts: 24570

LA Gear or Fubu please

5/30/20 7:19 AM
1/1/01
Posts: 2948


5/30/20 9:00 AM
1/1/01
Posts: 64506
Flexo - 

I still can't believe the disaster that was Reebok. And how so much fuckery made it passed so many eyes when it was revealed. It just can't be real life, it can't be. 


That sums up my feelings. Some case study should be done to determine how it was so terrible.

5/30/20 9:09 AM
3/21/12
Posts: 13728
You're the baddest man on earth but have to wear a uniform approved by some fat HR lady? Never made sense to me or it seems like anyone else since I've never seen anyone wearing this stuff.