This is the one main point i have and always have had.
I believe that the reported earnings of the ufc are and always have been way under estimated. That's why i wasn't surprised with how much zuffa got for it. I believe they were more than likely laundering it through their casinos, and wme got a look at the real figures.
They don't open their books ever. They only disclose what they wish. Then from that we get all joe mathmatision and start crunching numbers. For fuck sake we go off meltzers projections for PPVs which is borderline crazy.
I could list many places that revenue is coming from that i think fly under the radar but wont as this post is going to be long enough as is.
If you're sceptical answer me this please ( genuine question).
We like to go off properted ppv estimates yes? You do realize those are only for north America!? It almost like a well kept secret.
The amount of PPVs outside on north America must be highly significant. Basically every pub in Australia shows the ufc these days. On top of that from my understanding public places don't pay the regular fee. It's apparently in the thousands. I heard somewhere that its fire capacity x 5.
Now do the figures and tell me if you think there earnings are not underreported.
To be honest. Im not 1000% the information i have is correct. But it's worth thinking about. If anyone has better information and im misinformed please feel free to share. It wouldn't be the first time ive been wrong