UnderGround Forums Zappos named UFC Official Licensing Partner

1/15/21 11:25 AM
4/21/06
Posts: 66374

The UFC is getting into business with one of the world’s leading online retailers.

Friday, the promotion announced a new multiyear partnership with Zappos, a Las Vegas-based company owned by Amazon that is known primarily for its shoe sales. Zappos will become the UFC’s exclusive wholesale manufacturer and distributor of UFC merchandise, according to a news release.

Officially licensed UFC merchandise will be available at Zappos.com starting Monday. Zappos will create UFC-branded fan merchandise and apparel, “including clothing, footwear, headwear, and other accessories” with exclusive rights in the United States.

“Our merchandise and apparel are primary touch points that help connect our fans with UFC’s brand,” senior vice president for UFC Global Consumer Products Tracey Bleczinski stated. “Zappos is a company of innovators, their customer service is without equal, and their reach is global. We couldn’t ask for a better brand to help us serve the more than 300 million UFC fans worldwide.”

Zappos’ parent company, Amazon, has for several years been the biggest retail giant in the U.S. Zappos is expected to also sell UFC apparel there, as well.

“Through our partnership with UFC, we’re excited to bring WOW to a whole new customer,” Zappos CEO Kedar Deshpande stated. “It’s a very natural relationship – we’re both Las Vegas-based organizations that share a passion for inclusivity which extends into the fitness world. UFC celebrates all its athletes equally, and we couldn’t be more humbled to welcome them into the Zappos family.”

The selection of UFC fan gear and apparel Zappos will offer is expected to include T-shirts, hoodies, pants, shorts, sandals, warmup jackets, leggings and footwear, the release said.

1/15/21 11:27 AM
4/21/06
Posts: 66375

Clyde | Understanding Zappos' Customer Service Model

1/15/21 11:31 AM
4/21/06
Posts: 66376

UFC and Zappos have joined forces in a licensing deal that would see the online retailer become the exclusive manufacturer and distributor of officially licensed UFC merchandise sold in the United States.

Today, the two Las Vegas-based companies announced a multiyear partnership in which Zappos will create officially licensed life apparel for men, women and children, in addition to fan gear, as well as footwear, headwear and other accessories. The launch on Zappos.com is scheduled for Jan. 18.

“While Zappos is a national brand, we value our Las Vegas community and its many sports fans,” head of UFC product and “Z-Athlete” at Zappos Karim Wazani wrote in an email to FN. “We are excited to reach new audiences through UFC’s vast and loyal fanbase, and become the one-stop-shop for their favorite gear.”

Under the agreement, Zappos will have the rights on an exclusive basis in the U.S. and non-exclusively internationally. In July, the mixed martial arts organization announced that combat sports apparel and accessory brand Venum would become its new exclusive global outfitting and apparel partner starting in 2021. Its existing partnership with Reebok expires in March. (The athletic brand will continue to be UFC’s footwear provider through the end of the next calendar year.)

“Our merchandise and apparel is a primary touch point that helps connect our fans with UFC’s brand,” UFC SVP of global consumer products Tracey Bleczinski said in a statement. “Zappos is a company of innovators in online retail. Their customer service is without equal, their reach is global, and they are part of the Amazon family.”

Kedar Deshpande, who took the reins as CEO of Zappos in late August, added, “Through our partnership with UFC, we’re excited to bring ‘wow’ to a whole new customer. It’s a very natural relationship — we’re both Las Vegas-based organizations that share a passion for inclusivity which extends into the fitness world.”

Zappos has been building on its wholesale partnership as of late: Just in October, it announced a partnership with L.L.Bean, enabling the retailer to sell the outdoor brand’s iconic duck boots and other merchandise on its website.

1/15/21 2:38 PM
1/10/12
Posts: 56

Who the fook is that guy?

1/15/21 6:28 PM
9/20/19
Posts: 8333

It’s funny that the UFC killed off a majority of interest in their apparel by killing off the 3rd party mma apparel companies. 

the Reebok deal and insane sponsorship licensing fees was an incredibly stupid and short-sighted move. 

1/15/21 9:23 PM
4/21/06
Posts: 66389

lasttt

1/16/21 12:00 AM
1/1/01
Posts: 10568

Truly the Mickeys Malt Liquor of online footwear is Zappo’s, Joe.

1/16/21 6:42 AM
1/12/10
Posts: 583
HillboFrateTrane - 

It’s funny that the UFC killed off a majority of interest in their apparel by killing off the 3rd party mma apparel companies. 

the Reebok deal and insane sponsorship licensing fees was an incredibly stupid and short-sighted move. 


yes and no

It was a building block in the 4bn valuation which made megabucks for Fertitta, White and other equity partners. So in that sense no, it was not a short-sighted *move*, it was a short-term *play*
1/16/21 11:46 AM
4/21/06
Posts: 66395

Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com

1/16/21 3:28 PM
9/30/09
Posts: 11155
rbl -

Truly the Mickeys Malt Liquor of online footwear is Zappo’s, Joe.

Mickey’s FINE Malt Liquor. 

1/16/21 7:25 PM
5/30/10
Posts: 2702

I thought the CEO died in a mysterious fire.