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Drink West becomes official beer partner of UFC in Australia

Australian company founded by UFC's Tai Tuivasa and Tyson Pedro.

SYDNEY - UFC, the world's premier mixed martial arts organization, today announced Drink West as the Official Beer Partner of UFC in Australia.

Drink West, founded in 2019 by UFC heavyweight Tai Tuivasa and UFC light heavyweight, Tyson Pedro was born and bred in the heart of Western Sydney – and much like the founders themselves, has quickly become the pick of the bunch.

"We are very enthusiastic to partner with Drink West, having a locally produced beer connect and resonate with our fans," UFC vice president of global partnerships Nick Smith said. "Two of the most loved fighters on the Australian roster, Tai and Tyson have created something very special in Drink West, which we hope to help grow into something much bigger together."

"From day 1, we wanted to create a beer that we can be proud of," Drink West co-founder and UFC star Tuivasa said. "This beer is for our people, the hard workers, the battlers and for everyone that has a go. There is no real iconic beer from Western Sydney, and that is what we are going to build. We know that we're up against the big boys in this game, but that's what we do and we're here to be noticed."

"We're so excited to partner with the UFC and be the beer that fans can enjoy with their favorite fights," Drink West co-founder Pedro said. "UFC has been a great platform for both mine and Tai's career and even better now as we enter this partnership and grow Drink West."

The partnership will kick off on July 1 ahead of UFC 276 and International Fight Week and run for the remainder of 2022. Fittingly for showstoppers Tuivasa and Pedro, Drink West will present a social media content series titled, "Drink West Moment of the Night" across UFC ANZ channels for all pay-per-view events between July and December.

Fans will also be given the opportunity to crack a cold one with the boys at a number of UFC pay-per-view event viewing parties, hosted by Drink West at select venues across Sydney's Western Suburbs. The beer from out here will also be running consumer promotions via retail partners with epic UFC prizes on offer until the end of the year.

This perfect pairing comes off the back of Pedro's long-awaited return to the UFC octagon and his first round TKO win late last month. Tuivasa has also been raising a shoe to his own success as he celebrated an incredible TKO win over Derrick Lewis at UFC 271 in February and rose to No. 3 in the UFC heavyweight rankings.