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Karate Combat breaks into Tubular Labs' Top 50 Leaderboard for U.S. sports Facebook creators

Growing combat sports league also ranked in Top 100 Leaderboard for global media and entertainment creators.
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NEW YORK – According to Tubular Labs' published video view leaderboards for June, Karate Combat officially broke into the Top 50 ranking (at No. 46) for U.S. Sports Creators on Facebook, jumping 36 spots over May. 

Additionally, Karate Combat is now No. 66 on the leaderboard ranking for U.S. Sports Creators Cross-Platform (up 56 spots since May) and No. 94 for Global Media and Entertainment Creators on Facebook, up 113 spots over May.

In total, Tubular Labs credits Karate Combat with over 60 million cross-platform digital video views in June 2022, up from 35.2 million digital video views in May. 

Tubular Labs is the leader in global social video intelligence and measurement. The company provides a unified view of the shifting values and interests of audiences across YouTube, Instagram, Facebook, Twitch, Twitter and more. Tubular is the only company that is a member of the YouTube Measurement Program and a Facebook Measurement Partner. 

This increase is directly correlated with the promotion's successful Season 4, which culminated with a live event streamed and broadcast from the Backlot at Universal Studios Florida in Orlando on June 25, where a sold-out crowd was joined by millions of viewers watching live worldwide.

As previously reported, the event's Livestream numbers for Live +3 days (akin to the Live +3 TV rating used for linear television broadcasts) more than doubled year-over-year, exceeding 5.9 million views across Meta's Facebook and Instagram platforms, along with YouTube, TikTok, Snap, Twitter and Karate.com.

Karate Combat achieved these digital viewership successes by utilizing a "democratized digital distribution" strategy, aimed entirely at serving the company's Generation Y and Generation Z fanbase, digital natives who favor streaming over linear television.

Karate Combat events are streamed live across all the major social platforms, with the full card then immediately re-posted as video-on-demand, in contrast to other promotions which restrict their social streaming and place most of their content behind paywalls. In addition, full fights, highlights and interviews are posted by Karate Combat as short-form clips. It is this content machine that generated over 60 million views in June, 2022.

As a result of this strategy, males aged 18-34 – the most valuable demographic in sports marketing and the demographic most desired by advertising sponsors – comprise 70-90 percent of Karate Combat's digital viewership audiences.

With over 600 million fans globally, modern combat sports – as defined by MMA – is the fastest-growing sports genre in the world and draws most of its fanbase from the young male Gen Y and Gen Z demographic which is highly prized by advertisers. 

Globally, Karate has a higher participation base than MMA, at over 100 million participants, with a compound annual growth rate of 160 percent, and is an Olympic sport. Karate Combat is now the fastest growing league in the fastest growing sports genre.

Karate Combat's trademark competition setting is powered by the industry-leading Unreal Engine and has created an instantly recognizable CGI-based look borrowing from the best of video games, blockbuster moviemaking and traditional sports combined.