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Levels Fight League signs major broadcast deal in Europe with Viaplay

Viaplay to show Levels Fight League in 10 European countries, beginning with LFL 6 on October 2.

Viaplay and Dutch MMA promotion Levels Fight League have agreed a long-term partnership that makes Viaplay the live streaming home of LFL events in 10 European markets. Starting October 2, fight fans can follow over six shows every year from the ambitious MMA promotion as part of Viaplay's unique portfolio of premium live sports.

Viaplay's LFL coverage will span all Nordic and Baltic countries, Poland and the Netherlands, beginning with LFL 6, featuring well-known athletes such as former GLORY champions Jason Wilnis and Murthel Groanhart, Melvin Van Suijdam and U.K. star Aiden Lee.

Peter Norrelund, Viaplay Group Chief Sports Officer: "LFL is an ambitious and exciting addition to our portfolio on fights sports. Bringing more combat entertainment to viewers in 10 countries shows once again Viaplay’s ambition to be a leader in sports broadcasting. Our continued investments in fight sports rights is testament to our goal of becoming the home of combat entertainment in all our markets."

Donovan Panayiotis, Levels Fight League CEO: “Our goal since we launched LFL last year was to further develop MMA in the Netherlands and this partnership helps achieve this. We are really excited to team up with Viaplay and look forward to delivering premium MMA content to combat sports fans across Europe."

The agreement is in partnership with Athletic Sports Group and its subsidiary Fight Globe.

Viaplay's MMA portfolio includes UFC in all Nordic countries; KSW, Cage Warriors and Invicta in the Nordic and Baltic countries, Poland and the Netherlands; Enfusion in the Netherlands, Poland and Baltic countries; and many more. LFL will be on Viaplay from 2023 in the U.K., where KSW is also part of the portfolio.