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Professional Fighters League partners with SportsIcon to create the PFL Metaverse experience

PFL hopes to drive fan engagement, as well as provide new organic sponsor activations through Web3 initiative.
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NEW YORK - The Professional Fighters League recently announced a partnership with SportsIcon, the NFT platform for athletes and collectors, to create the PFL MMA Metaverse. The cutting-edge collaboration will be an extension of the world's only MMA league into web3 and allow it to engage with fans in new and immersive ways. 

SportsIcon, a leading NFT platform dedicated to sports collectibles, will create a sports universe around the PFL and its world-class fighters for the MMA company's dedicated fanbase, the youngest in sports and web3 natives. 

"I am excited to announce the Professional Fighters League is partnering with industry leader SportsIcon to create the PFL's innovative MMA Metaverse experience for fans around the world," PFL CRO Jon Tuck said. "The PFL's new Metaverse platform will drive increased fan engagement, as well as provide league sponsors with organic activation opportunities within this new and interactive space."

"SportsIcon is a leading Web3 innovator dedicated to sport," SportsIcon co-founder and COO Alexi Yovanoff said. "We have a mission to bring fans closer to the sport they love, be that through NFTs, the Sports Metaverse, or supporting Future Icons. We are delighted to partner with the PFL, an incredibly forward-thinking organization crafting the future of MMA for fans, fighters and brands. 

"We are thrilled to get going and bring the best of Web3 to the PFL family."

PFL is the first and only MMA league with a true sports-season format where elite fighters from around the world compete in a regular season, playoffs and championship. The four competitors in each division who earn the most points in the regular season advance to the win-or-go-home playoffs, followed by the biggest night in MMA – the PFL World Championship – with each winner going home with the $1 million prize.