LAS VEGAS and PARIS – UFC, the world's premier mixed martial arts organization, today announced that Venum, the world's leading designer, marketer, and distributor of combat sports apparel and accessories, will continue as UFC's exclusive global outfitting partner. The multi-year renewal was facilitated by IMG's licensing business, which exclusively represents UFC and brokered the original agreement with Venum in 2020.
The announcement of UFC's renewal with France-based Venum comes as UFC prepares to hold its first-ever event in the country, with "UFC Fight Night 209: Gane vs. Tuivasa" set for Paris this Saturday, Sept. 3, at Accor Arena.
"We're thrilled to renew our partnership with Venum," UFC senior vice president of global consumer products Tracey Bleczinski said. "Venum is an iconic combat sports brand that understands the unique needs of MMA athletes, and the feedback on the craftsmanship, style, and performance of the Venum-designed fight kits and apparel has been tremendous. We're looking forward to continue to work with Franck Dupuis and his team at Venum to deliver outstanding fight gear and training apparel for our athletes and fans."
"Venum's return to UFC in April 2021 has been a source of great pride for the Venum team," Venum founder and CEO Franck Dupuis said. "The enthusiastic reception from UFC athletes and fans to the launch and release of our UFC collections has convinced us to continue our adventure inside the octagon, and to continue to improve our products to serve a demanding and passionate public. The best is ahead of us."
The Venum UFC Fight Kits and apparel line are high quality MMA gear and performance apparel specifically designed and developed for UFC's world-class athletes competing inside the Octagon and for fans and practitioners of an authentic MMA lifestyle.
Venum UFC Fight Week 2.0 collection
This past June, UFC and Venum debuted the Venum UFC Fight Week 2.0 collection, which includes everything an athlete would need to feel comfortable and confident through the different stages of fight week. Representing the next step in the evolution of UFC Fight Gear, the Venum UFC Fight Week 2.0 collection is designed to express the greatest qualities of UFC's highest-level athletes: effort and passion. It is commitment, sacrifice, and discipline that are the driving forces behind an athlete's effort and passion for the sport.
For further information on Venum's history and legacy within the MMA community, please visit Venum.com/highlights.