AOL CEO Tim Armstrong is about to consolidate 53 different content brands into 20 power brands..
More and more stuff is moving towards well-known brands, says Armstrong. Unless human nature is going to totally change, the Internet is going to end up in a branded environment.
Armstrong believes that simplifying AOL’s content portfolio will make it easier to sell ads and attract readers. Instead of 300 different things that sales people could sell, now they can focus their sales efforts against key categories.
Outside of the Huffington Post, the power brands that will remain are:
AOL.com
Autoblog
Engadget
Joystiq
Mapquest
MMA Fighting
Moviefone
Patch
Stylelist
TechCrunch
TUAW
AOL Autos
AOL Healthy Living
AOL Industry
AOL Money & Finance,
AOL Music
AOL Search
AOL Travel
AOL Video
MMAFighting survives massive AOL brand consolidation
AOL CEO Tim Armstrong is about to consolidate 53 different content brands into 20 power brands.. More and more stuff is moving towards well-known brands, says Armstrong. Unless human nature is going to totally change, the Internet is going to end up in a branded environment. Armstrong believes that simplifying AOL’s content portfolio will make…
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