Univision acquires “significant” stake in Combate Global
The partnership between mixed martial arts organization Combate Global — formerly Combate Americas — and powerhouse Spanish-language broadcaster Univision was already strong after the organizations signed a broadcast partnership in 2018. Now that bond has been strengthened even more with the news that the broadcaster has acquired equity stakes in the promotion.
Univision strengthens bond with Combate Global after new acquisition of equity stakes
Via a joint press release, the two organizations announced the news of Univision’s acquisition of “significant” stakes by stating:
“The transaction formally aligns Combate Global’s world-class talent and deep connection to the MMA community with Univision’s promotional and production capabilities, positioning the fight organization for international expansion.”
The agreement will go into effect immediately and is on top of a new pact Combate Global and Univision recently signed to produce 30 events a year over the next five years. The release states many of these future events will take place at Univision’s Studios in Miami, Florida. Which has served as the MMA promotion’s event home base since returning from its pandemic-related hiatus earlier this year.
“Since teaming up in 2018 Univision and Combate Global have created an entirely new audience for MMA. Today, those content-hungry fans, combined with our dynamic athletes, represent the future of the sport. This announcement underscores Univision’s commitment to Hispanic MMA and we could not be more excited to further strengthen our successful partnership with them,” Combate Global CEO Campbell McLaren said in the joint release.
Juan Carlos Rodriguez, president of Sports Enterprises for Univision called the acquisition the “first-step in Univision’s broader strategy to deliver” more live events for their audience of Hispanic combat sports fans.
The release states that Combate Global has averaged 425,000 total viewers on Univision for its 2021 events broadcasted in the US. With their July 23, Combate Global: Aguilar vs. Barraza event reaching upwards of 543,000 viewers. A number that is their second-largest audience ever, and best since April 2018.
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