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Major MMA organization partners with OnlyFans

Known largely for its adult-oriented content, OnlyFans is expanding its reach by investing in sports content, as well.

Kirik Jenness

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Cage Fury Fighting Championships (CFFC) is proud to continue the partnership with OnlyFans as the promotion’s new subscription-based social media partner. The long-term alliance will continue into 2024 for a total of 17 events between both CFFC and FURY Professional Grappling.

“We are thrilled to be continuing our partnership with OnlyFans into 2024,” said CFFC CMO Corey Levin. Collaborating with OnlyFans gives us the opportunity to put on events nationwide and bring fans and followers on the journey with us.”

“The platform allows us to connect directly with followers, giving MMA fans around the world exclusive sneak peeks and a day-to-day insight to the life of dedicated athletes,” Levin said. “With the popularity of MMA growing exponentially, OnlyFans is the perfect platform to showcase the sport globally.”

OnlyFans is dedicated to integrating arena, social, experiential, and broadcast with the CFFC brand, both inside and outside the cage. The social media platform serves as the perfect connection for MMA fans worldwide to fighters through exclusive content from CFFC. The subscription-based platform is also expected to be the future home to CFFC prelims starting on April 20 at CFFC 119.

“We are delighted to continue our collaboration with Cage Fury Fighting Championships,” said an OnlyFans spokesperson. “As a platform, we know that MMA has a huge, dedicated fanbase who use OnlyFans to see CFFC’s exclusive, backstage content that they can’t get elsewhere.”

Learn more about OnlyFans at OnlyfFans.com. You can follow the brand on Instagram at @onlyfans.

About CFFC

Considered one of the best developmental mixed martial arts organizations in the industry, Cage Fury Fighting Championships hosts events across the United States with an emphasis on cultivating the best and brightest talent in the sport. CFFC events are broadcast live on UFC FIGHT PASS, the leading digital subscription service for fight fans. Founded in 2006, CFFC has served as home to a variety of UFC stars, including Anthony Smith, Jimmie Rivera, Aljamain Sterling, Kimbo Slice, Paul Felder, Jim Miller, Nick Catone, Lyman Good, Katlyn Chookagian, Shane Burgos and Jared Gordon, among others. Led by its respected president, Rob Haydak, CFFC’s executive team consists of sports and entertainment industry executives who have worked for some of the most prestigious brands in the world.

The OnlyFans MMA connection

Adult content had been on the bleeding edge of technology, since ever since.

Some 27,000 years ago, when humankind first got the impulse to make sculptures, the Venus figurines had big old boobs and butts, almost like they had enhancement surgery. Around 4,000 years ago, the oldest known literature, Sumerian cuneiform on clay tablets, contained instructions on how a man should touch a woman in her “goodly place.” Over 500 years ago, The Gutenberg Bible was the first book ever printed with movable metal type; the second thing was naughty stories with pics. In 1979, when less than 1 percent of American homes had VCRs, more than 75 percent of the VHS tapes sold were adult content. Phone sex operators led in the marketing and technology of pay-per-call services, which could command $7 per minute. Adult sites led the move to paying for content online.

And technology can taketh away, too. Tube sites destroyed the adult video business, by giving it away. In response, digital sex workers are moving to OnlyFans, a website where talent of all sorts can share images and videos with fans paying a subscription fee specifically for and set by that individual. Fees can range from free to $5 per month to over $50; talent keeps 80 percent of the revenue. As has happened since time immemorial, non-sex workers began to adopt the technology, too. There are now cooking lessons available on OnlyFans, and makeup tutorials. Cardi B has an OnlyFans, with no WAP.

In MMA, the vast majority of athletes typically struggle financially. The UFC is considered the big time, and it starts at $10,000 to show and $10,000 to win, with $3,500 in apparel money. Contracts call for three fights a year, but the number of fighters per contracted fighter is typically two, with half the bouts being lost. That comes out to a first-year income of $33,700. Back out management, taxes, and training expenses, and there’s not a lot. And that’s the UFC, at the top of the food chain; it’s generally worse elsewhere.

Against this backdrop, a number of female fighters and MMA professionals have opened up OnlyFans accounts. While all have some sensual aesthetic angle, by no means are all explicit.

Female MMA fighters with OnlyFans

Social network gallery

Loba Acosta

https://www.instagram.com/p/p:CYM-X2qvAPz

Kyra Batara

https://www.instagram.com/p/p:CeRYsdupYi0

Cindy Dandois

https://twitter.com/DandoisCindy/status/1540479504866578432

Tai Emery

https://www.instagram.com/p/p:CedQBF1vqqR

Jessica Eye

https://www.instagram.com/p/p:Ca_O6FErcpi

Claudia Gadelha

https://www.instagram.com/p/p:CUIe19GPNE_

Hannah Goldy

https://www.instagram.com/p/p:CdWFT7KLUSu

Pearl Gonzalez

https://www.instagram.com/p/p:CXe0Q08vsqf

Kay Hansen 

https://www.instagram.com/p/p:Ce1uwWDp-ky

Felice Herrig

https://www.instagram.com/p/p:CZAiCetOhga

Barb Honchak

https://www.instagram.com/p/p:CDcEubbp_Da

Katharina Lehner 

https://www.instagram.com/p/p:CZ9prWar_ag

Valerie Loureda

https://www.instagram.com/p/p:CVOXmjAFJwo

Jade Masson-Wong

https://www.instagram.com/p/p:Ce9lo1KJ7ur

Rachael Ostovich

https://www.instagram.com/p/p:Ce6yNOPAu7X

Jessica Penne

https://www.instagram.com/p/p:CZzQuAOFGb8

Meaghan Penning

Bec Rawlings

https://www.instagram.com/p/p:CajGF2lptYF

Paige VanZant

https://www.instagram.com/p/p:COQuQess3rl

Emily Whitmire

https://www.instagram.com/p/p:CF2e52xhM9z

Why Fighters open an OnlyFans

The pandemic forced Dandois to close her school, and the PFL canceled the entire 2020 season.

“I lost my gym during this COVID-lockdown, no help from our government and fights canceled, leaving me with big financial problems, tweeted Dandois. “I decided to make an Only Fans so I can collect the money to re-open the gym and give the youngsters their home back.”

Damon Martin for MMA Fighting spoke with BKFC’s Rawlings to get her input on the new phenomenon.

“Look, it’s been a game changer for me,” said Rawlings. “I’d be stressing and freaking out right now. I definitely wouldn’t be in the situation I’m in right now if I didn’t start my OnlyFans. I took the plunge, and I’ve never really been one to care about what people think or say. I put myself out there, and it’s definitely paid off.

“Normally, I’d be freaking out right now if I haven’t fought yet and made some money. So it’s given me an opportunity to make money elsewhere. So it’s definitely saved me during this. It’s been good. I’m enjoying it. I’ve always been good about putting stuff online and with social media, so it’s allowed me to get on a more exclusive website where people can pay to see your content and actually make some money off it instead of putting stuff up on Instagram or Facebook and they reap all the benefits.

“I like having control of everything. I’ve had people say they were thinking of starting one, and they ask if someone else will be controlling it for them. Nope, I control everything that I do. I like going on there. I like having a choice of what I put out there. I like talking to people. If I want to stop doing it, I can do it. I’m not locked into any contract. I like having freedom and control over my own brand.

“I think it’s cool to see other fighters and especially athletes embrace the site and hustle on something that we can. We can’t tell the future, and with the pandemic, we don’t know when we’re going to fight, and so this is a way to set yourself up and have another source of income. It will be interesting to see what kind of content people are offering and if they stick around.

“I think it’s definitely something everyone need to embrace. It’s good for the sport, it’s good for the fighters, and it’s good for the fans to have a different kind of contact and support for the fighters.”

OnlyFans now has 450,000 content creators, and over 30 million registered users. So how much are these MMA professionals making? Actress Bella Thorne launched an OnlyFans page with the implied promise of nudity, and reportedly made $2 million in a week. Thorne was trolling, Rawlings is not.

“I’m definitely not Bella Thorne level at all, but I’ve made some decent money,” said Rawlings. “It’s definitely been worth it, especially with the criticism that’s come with it like, ‘Oh ,this is what MMA has come to,’ like we’re stooping to some level, and it’s not that at all. It’s your choice what kind of content you put on your profile. I think people just naturally assume the worst. Of course when they see other stuff on that kind of site, they assume that’s what we’re posting on there. It’s definitely been worth it. I’ve made some great money on there.

“I definitely have more freedom on there to post what I want and not dealing with the nastiness and hatred. That’s what I find on Twitter and Instagram. People go out of their way to comment hateful stuff. They’re not a fan. They’ve just come across my picture and decide to be an a–hole. With OnlyFans, people are paying to see your content. So if they’re paying, they’re a fan, and they want to see your content. It’s a lot nicer experience. They’re not paying a $20 subscription fee to talk sh-t to me.

“I haven’t had a negative experience yet. If it got to the point where I wasn’t enjoying it or wasn’t enjoying interacting with people, I would leave. I enjoy it. I enjoy interacting with people on there. I enjoy the money. I don’t see the harm in doing it.”

Martin reached out to a prominent MMA manager who requested anonymity. He said one of his fighters cleared $15,000 to $25,000 in a single month. 

When it was reported that Australian papper Iggy Azalea made over $300,000 in her first 24 hours on OnlyFans, VanZant’s manager Malki Kawa published on his Instagram that the fighter made even more. Azalea later said that the number attributed to her was made up, but VanZant shared her manager’s message on Instagram, with a a keep quiet emoji.

Share your thoughts about MMA and OnlyFans on The StreetGround forum at MixedMartialArts.com.

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